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I am a creative producer, cultural music strategist, and cross-platform storyteller focused on bringing diverse South Asian and global voices to mainstream audiences. Over the past decade, I've supported global-scale creative initiatives through independent work with Meta Platforms and its ecosystem, creating original music, sonic branding assets, and artist collaborations that resonate across Facebook, Instagram, and WhatsApp. I build international creative networks spanning India and the South Asian diaspora, bridging regional traditions with contemporary creator culture. I’m passionate about artist development, sonic branding, and cross-cultural collaborations that spark new ideas and reach diverse audiences.…I am a creative producer, cultural music strategist, and cross-platform storyteller focused on bringing diverse South Asian and global voices to mainstream audiences. Over the past decade, I've supported global-scale creative initiatives through independent work with Meta Platforms and its ecosystem, creating original music, sonic branding assets, and artist collaborations that resonate across Facebook, Instagram, and WhatsApp. I build international creative networks spanning India and the South Asian diaspora, bridging regional traditions with contemporary creator culture. I’m passionate about artist development, sonic branding, and cross-cultural collaborations that spark new ideas and reach diverse audiences.

Janapriyan Levine

Creative Producer, Music Producer, Film Director, +2

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I am a creative producer, cultural music strategist, and cross-platform storyteller focused on bringing diverse South Asian and global voices to mainstream audiences. Over the past decade, I've supported global-scale creative initiatives through independent work with Meta Platforms and its ecosystem, creating original music, sonic branding assets, and artist collaborations that resonate across Facebook, Instagram, and WhatsApp. I build international creative networks spanning India and the South Asian diaspora, bridging regional traditions with contemporary creator culture. I’m passionate about artist development, sonic branding, and cross-cultural collaborations that spark new ideas and reach diverse audiences.…I am a creative producer, cultural music strategist, and cross-platform storyteller focused on bringing diverse South Asian and global voices to mainstream audiences. Over the past decade, I've supported global-scale creative initiatives through independent work with Meta Platforms and its ecosystem, creating original music, sonic branding assets, and artist collaborations that resonate across Facebook, Instagram, and WhatsApp. I build international creative networks spanning India and the South Asian diaspora, bridging regional traditions with contemporary creator culture. I’m passionate about artist development, sonic branding, and cross-cultural collaborations that spark new ideas and reach diverse audiences.

Available to hire

I am a creative producer, cultural music strategist, and cross-platform storyteller focused on bringing diverse South Asian and global voices to mainstream audiences. Over the past decade, I’ve supported global-scale creative initiatives through independent work with Meta Platforms and its ecosystem, creating original music, sonic branding assets, and artist collaborations that resonate across Facebook, Instagram, and WhatsApp.

I build international creative networks spanning India and the South Asian diaspora, bridging regional traditions with contemporary creator culture. I’m passionate about artist development, sonic branding, and cross-cultural collaborations that spark new ideas and reach diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Intermediate

Work Experience

Founder & Creative Producer at Janapriyan Productions LLC

January 1, 2015 - Present

Founder & Creative Producer for Janapriyan Productions LLC (Sacramento, CA); contracted Creative Producer & Cultural Music Consultant for Meta Platforms. Led music sourcing, artist outreach, and cultural curation focused on India and the South Asian diaspora, identifying emerging trends across hip hop, folk, fusion, devotional, indie, and Bollywood-adjacent scenes; built international creative networks across Mumbai, Chennai, Delhi, Kolkata, Rajasthan, Punjab, Bangladesh, Pakistan, and Afghanistan; produced cross-cultural collaborations bridging languages and traditions; created regional audio campaigns and ringtone content for international WhatsApp audiences; advocated for expanded licensing and monetization for independent artists within Meta's ecosystem; supported artists with creative development, digital positioning, and Instagram growth strategies. Music contributions have been used millions of times across Meta’s ecosystem.

Independent Music Producer & Creative Director at Self-Employed / Freelance

January 1, 2010 - Present

Produced, arranged, mixed, and performed on original recordings for independent artists across indie rock, folk, hip hop, singer-songwriter, fusion, and world music; directed, filmed, and edited music videos and visual content; performed as a live accompanist and session musician; developed creative concepts, release strategies, and visual identity for artist campaigns.

Music Educator & Workshop Facilitator at Various Institutions in New Mexico & California

January 1, 2008 - January 1, 2016

Taught guitar, songwriting, music production, performance, and contemporary music styles to students from beginners to advanced; led hip hop production, songwriting, and music video courses within New Mexico’s juvenile justice system; provided private mentorship focused on creativity and confidence.