Jane Bentley

Co-founded and directed House Edge Consulting, providing strategic marketing and communications support for B2C and B2B clients. Secured long-term retained engagement with ReadSpeaker, supporting EMEA Education and Workplace Learning divisions. Drove growth in Salesforce MQLs across EMEA via data-led contact tiering and regional prioritisation to address sales capacity constraints and improve conversion. Owned EMEA Education social, email, and website content strategy, and delivered integrated multi-channel campaigns across international markets. Produced video and marketing assets and improved customer journey effectiveness through insight-led recommendations.

Owned acquisition and engagement communications strategy for high-value Premier Banking and Investment customers in a regulated environment. Delivered FCA-compliant communications to improve customer engagement, relationship quality, and NPS. Led regulatory and pricing communications with cross-functional governance involving Legal, Compliance, and Product, achieving recognition at Group level. Introduced a Premier marketing approval framework to ensure brand consistency and compliance. Supported the launch of an investment product, contributing to above-plan adoption, and delivered omni-channel communications across digital, CRM, app, branch, and ATL channels.

Led national marketing strategy to drive mobile banking adoption during a shift from branch to digital banking. Delivered 1.5m+ app activations in nine months and created the first full onboarding and engagement journey for the mobile banking app. Implemented integrated BTL and digital campaigns across social, CRM, and ATL channels. Launched a branch-based digital engagement initiative (“Techy Teas”) to improve frontline adoption capability. Managed agencies and a small internal team to deliver high-profile campaigns.