JB

I’m Jane Braga, a Creative Strategist based in São Paulo, focused on turning ideas into memorable advertising concepts, campaigns, and storytelling experiences.

About

I’m Jane Braga, a Creative Strategist based in São Paulo, focused on turning ideas into memorable advertising concepts, campaigns, and storytelling experiences. With a background in Advertising & Propaganda, I develop creative directions from the first message and hook through the visual concept and audience appeal—always aiming for the simple idea that instantly makes a brand, product, or story more interesting.

I’m especially drawn to original advertising brainstorming, social media campaign concepts, product storytelling, branded content, and entertainment-driven ideas. I’m a curious, detail-oriented and audience-focused ideator who can generate multiple creative directions for the same brief and then refine the strongest one—working independently and collaboratively in remote or international freelance projects.

  • Joined October 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Other

Projects · 1

Concept Project — Creative Advertising Campaign

An original advertising concept developed to demonstrate creative strategy, storytelling and campaign ideation. The project explores how a simple idea can be transformed into an engaging advertising concept through a strong hook, clear messaging, visual direction and audience appeal.

My role: Creative concept development, campaign ideation, storytelling, messaging and promotional direction.

This is a conceptual project created to showcase my creative approach and ability to develop ideas for advertising campaigns and branded content.

  • Brand Strategist
  • Content Strategist
  • Creative Strategist

Work experience

Independent Creative Strategist · Self-Employed / FreelanceOct 2026 – Present · 2 mos

Education

Bachelor's Degree in Advertising and Propaganda · Universidade Cidade de São Paulo (UNICID)2019 – 2022

Bachelor’s degree in Advertising and Propaganda, with academic training in advertising, communication, creative development, campaign planning, branding and creative strategy.

Certifications and awards

Bachelor's Degree in Advertising & Propaganda2030 – 2026

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