Janel Toal

Available to hire

Language

English
Fluent

Work Experience

Freelance Art Director at Freelance
January 1, 2019 - Present
Developed strategic creative that reinforce brands and fulfill business and marketing objectives; evaluated copy and content to improve communication; sourced and managed creative talent and resources as needed (including animators and talent); adaptable to changing technology to advance clients’ initiatives; presented and maintained client relationships.
Associate Creative Director at DRUM Agency
January 1, 2009 - December 31, 2011
Served as lead creative on Fortune 500 clients, both B2B and B2C; developed numerous winning direct mail control packages that remain in use; acted as gatekeeper for maintaining brand standards on high-profile clients; partnered with clients to expand their brand into digital avenues.
Senior Art Director at Aspen Marketing
January 1, 2006 - December 31, 2008
Led creative team (staff/freelancers) for online and catalog B2B retailer; collaborated with diverse team to develop successful creative projects; collaborated with creative team to develop breakthrough creative solutions.
Senior Art Director at Lighton Colman Brohan Davis
January 1, 2000 - December 31, 2002
Creative lead for :15 and :30 second broadcast projects; presented creative solutions for advancing their business to senior client leaders; hired and supervised photographers, illustrators, and printers.
Freelance Art Director at Self-employed / Freelance
January 1, 1996 - December 31, 1999
Developed strategic creative to reinforce brands and fulfill marketing objectives for multiple clients. Evaluated copy and content to improve communication. Sourced and managed creative talent and resources as needed (including animators and talent). Adapted to evolving technology to advance client initiatives. Maintained professional client relationships and delivered compelling presentations.

Education

BFA in Graphic Design at College for Creative Studies
May 6, 1992 - May 6, 1992

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Financial Services, Non-Profit Organization, Real Estate & Construction, Consumer Goods, Media & Entertainment
    uniE621 Direct mail for insurance client
    Crafted a premium, highly branded traditional direct mail campaign designed to drive local customer acquisition for a top-tier national insurance provider.…
    uniE621 Social campaign for energy client
    Directed a social media campaign targeting Northeast and Mid-Atlantic consumers to drive acquisition and provider switching.…
    uniE608 Direct mail video for energy client
    Developed a personalized video direct mail campaign designed to cut through mailbox clutter and convert Texas energy consumers at the household level.…
    uniE608 Social video for energy client
    Designed a high-impact social video targeting Texas consumers to drive energy provider switching during peak season. socialvideo…