Available to hire
I’m a Brand and Content Marketing Leader and storyteller who has spent almost 12 years turning cultural moments into brand growth—from Lunar New Year campaigns to docuseries marketing for Filipino-Canadian communities.
I build content engines and editorial calendars that grow audiences across earned, owned, and social channels, and I lead teams and cross-functional partners who bring them to life.
Experience Level
Language
English
Fluent
Work Experience
Founder + Fractional Marketing Consultant at The Generalist Studio
May 1, 2025 - PresentFounder and Fractional Marketing Consultant delivering director-level brand and content strategy to startup and scale-up clients, including end-to-end content engines, editorial calendars, and cross-functional collaboration with partners.
Senior Marketing Communications Manager at Bell Mobility (Bell)
December 1, 2023 - May 31, 2024Led a Special Projects team, managing sponsorships (Air Canada/AeroPlan), partnerships (Staples), and product marketing portfolios; directed cross-functional initiatives to drive brand outcomes.
Strategy + Growth Director (Volunteer) at Rise Tribe
July 1, 2023 - PresentLeads a four-person growth and strategy team to advance the next generation of Filipino-Canadian youth; produced a short docuseries for Rise’s 10-year anniversary and owned brand strategy and positioning across channels.
Senior Brand Marketing Manager (Virgin Plus) at Virgin Plus (Virgin Mobile)
March 1, 2023 - November 30, 2023Led Member Benefits loyalty program; oversaw social, social impact, sponsorships, and events; recognized with Bell Excellence & Innovation Award.
Senior Brand Marketing Manager at Lucky Mobile
August 1, 2021 - March 31, 2023Led brand marketing initiatives, social media, sponsorships, partnerships, and overall marketing levers to grow brand presence.
Senior Social Media & PR Manager at Virgin Mobile
January 1, 2020 - July 31, 2021Created enduring social and PR brand strategies with regional nuances; drove national campaigns and a Lunar New Year integrated program.
Account Manager, Digital & Social Media Marketing at FleishmanHillard High Road
May 1, 2017 - March 31, 2018Drove digital and social media marketing programs for multiple campaigns; coordinated cross-functional teams.
Account Supervisor, Digital & Social Media Strategy at FleishmanHillard High Road
October 1, 2015 - April 30, 2017Led digital and social media strategy for key clients; mentored junior team members and managed work flows.
Account Executive, Digital & Social Media Strategy at FleishmanHillard High Road
October 1, 2014 - April 1, 2017Developed and executed digital and social media strategies for client campaigns; collaborated with creative teams.
Digital & Social Media Strategy Intern at FleishmanHillard High Road
January 1, 2014 - September 30, 2014Gained hands-on experience in digital and social media strategy development.
Education
Bachelor of Arts in Communications Studies at Carleton University
January 11, 2030 - June 29, 2026Qualifications
Bell Excellence & Innovation Award
January 11, 2030 - June 29, 2026Industry Experience
Telecommunications, Professional Services, Media & Entertainment, Retail, Software & Internet, Non-Profit Organization, Education, Other
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