I'm Janelle Lee, a senior brand marketing professional from Toronto, Canada. I breathe life into brands with a strategic mix of mass advertising, social and digital media, PR and influencer partnerships, retail and direct-to-consumer marketing, sponsorships and experiential approaches. With almost 12 years of experience leading comprehensive marketing strategies across multiple channels to increase brand awareness and customer engagement, I believe in value-driven brand strategies and social impact initiatives to drive business growth. I’ve built a track record of delivering growth for complex, multi-market programs by aligning creative and operational execution with business objectives. I value cross-functional collaboration, data-informed decision-making, and a growth mindset to continuously optimize campaigns and activations for measurable impact.…

Janelle Lee

I'm Janelle Lee, a senior brand marketing professional from Toronto, Canada. I breathe life into brands with a strategic mix of mass advertising, social and digital media, PR and influencer partnerships, retail and direct-to-consumer marketing, sponsorships and experiential approaches. With almost 12 years of experience leading comprehensive marketing strategies across multiple channels to increase brand awareness and customer engagement, I believe in value-driven brand strategies and social impact initiatives to drive business growth. I’ve built a track record of delivering growth for complex, multi-market programs by aligning creative and operational execution with business objectives. I value cross-functional collaboration, data-informed decision-making, and a growth mindset to continuously optimize campaigns and activations for measurable impact.…

Available to hire

I’m Janelle Lee, a senior brand marketing professional from Toronto, Canada. I breathe life into brands with a strategic mix of mass advertising, social and digital media, PR and influencer partnerships, retail and direct-to-consumer marketing, sponsorships and experiential approaches. With almost 12 years of experience leading comprehensive marketing strategies across multiple channels to increase brand awareness and customer engagement, I believe in value-driven brand strategies and social impact initiatives to drive business growth.

I’ve built a track record of delivering growth for complex, multi-market programs by aligning creative and operational execution with business objectives. I value cross-functional collaboration, data-informed decision-making, and a growth mindset to continuously optimize campaigns and activations for measurable impact.

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Skills

Experience Level

Branding
Expert

Language

English
Fluent

Work Experience

Brand + Storytelling Freelancer / Fractional Marketing Consultant at The Generalist Studio
May 1, 2025 - Present
Independent consultancy delivering director-level guidance across brand audits, content strategy, and purpose-driven initiatives for startup and scale-up clients including BrandActive, Publicis Canada, and Gutsy AI. Builds strategic frameworks and creative execution to drive client growth, contributing to high-value deal closures, industry speaking opportunities, and significant organic audience growth (e.g., 47% impressions, 38% followers).
Senior Marketing Communications Manager (Bell) at Bell Mobility
January 1, 2020 - May 1, 2024
Led a newly created team, Special Projects, and managed Air Canada / AeroPlan sponsorship, Staples partnership, product marketing, and affiliate brand portfolios. Developed communications strategies to optimize activations and improve market share. Implemented process improvements that increased efficiency by 80%. Coached and trained junior team members.
Senior Brand Marketing Manager (Virgin Plus) at Virgin Plus
March 1, 2023 - November 1, 2023
Brand lead for Member Benefits, the Virgin Plus loyalty program, and led the social media, social impact, sponsorship, and events portfolios. Received a Bell Excellence & Innovation Award during this period. Developed and executed Member Benefits rebrand strategy with a multi-channel launch plan and execution. Achieved 5.7x better performance for Member Benefits with the new Member Mondays program and increased overall brand awareness by 12% with 44M media impressions post-rebrand.
Senior Marketing Communications Manager at Lucky Mobile
August 1, 2021 - March 1, 2023
Led customer acquisition advertising, retail and customer retention portfolios. Managed marketing budgets and direct reports. Increased overall brand awareness by 50% with a brand refresh.
Account Manager, Digital & Social Media Marketing at North Strategic
September 1, 2018 - January 1, 2020
Led digital and social media marketing efforts for clients, managed relationships, and contributed to multi-channel marketing strategies.
Account Supervisor, Digital & Social Media Strategy at FleishmanHillard High Road
May 1, 2017 - March 1, 2018
Oversaw digital and social media strategy, driving integrated campaigns for clients and mentoring junior staff.
Account Executive, Digital & Social Media Strategy at FleishmanHillard High Road
October 1, 2015 - April 1, 2017
Developed and executed digital and social media strategies, coordinating cross-functional teams to deliver client programs.
Account Coordinator, Digital & Social Media Strategy at FleishmanHillard High Road
October 1, 2014 - October 1, 2015
Supported digital and social media strategy, assisting with campaign development and client coordination.
Intern, Digital & Social Media Strategy at FleishmanHillard High Road
January 1, 2014 - September 1, 2014
Gained foundational experience in digital and social media strategy, assisting across campaigns and client work.

Education

Bachelor of Arts at Carleton University
January 11, 2030 - May 4, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Professional Services, Media & Entertainment, Retail, Software & Internet

Skills

Experience Level

Branding
Expert