Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Janet Byerlein, a B2B lifecycle marketing professional with broad experience across early-stage startups, hypergrowth organizations, and established brands such as LinkedIn and Microsoft. Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan flawlessly. My sweet spot is lifecycle marketing: attracting and converting prospects into engaged, upsold customers and loyal evangelists. By deeply understanding our target, I create strategic integrated plans, develop persuasive communications, and ensure an optimized, consistent customer experience. I am a resourceful, data-driven problem-solver and project manager who thrives in shaping strategy and executing integrated lifecycle programs that accelerate pipeline and drive product adoption.…I am Janet Byerlein, a B2B lifecycle marketing professional with broad experience across early-stage startups, hypergrowth organizations, and established brands such as LinkedIn and Microsoft. Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan flawlessly. My sweet spot is lifecycle marketing: attracting and converting prospects into engaged, upsold customers and loyal evangelists. By deeply understanding our target, I create strategic integrated plans, develop persuasive communications, and ensure an optimized, consistent customer experience. I am a resourceful, data-driven problem-solver and project manager who thrives in shaping strategy and executing integrated lifecycle programs that accelerate pipeline and drive product adoption.

Janet Byerlein

Marketing Strategist, Content Strategist, Content Creator, +3





I am Janet Byerlein, a B2B lifecycle marketing professional with broad experience across early-stage startups, hypergrowth organizations, and established brands such as LinkedIn and Microsoft. Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan flawlessly. My sweet spot is lifecycle marketing: attracting and converting prospects into engaged, upsold customers and loyal evangelists. By deeply understanding our target, I create strategic integrated plans, develop persuasive communications, and ensure an optimized, consistent customer experience. I am a resourceful, data-driven problem-solver and project manager who thrives in shaping strategy and executing integrated lifecycle programs that accelerate pipeline and drive product adoption.…I am Janet Byerlein, a B2B lifecycle marketing professional with broad experience across early-stage startups, hypergrowth organizations, and established brands such as LinkedIn and Microsoft. Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan flawlessly. My sweet spot is lifecycle marketing: attracting and converting prospects into engaged, upsold customers and loyal evangelists. By deeply understanding our target, I create strategic integrated plans, develop persuasive communications, and ensure an optimized, consistent customer experience. I am a resourceful, data-driven problem-solver and project manager who thrives in shaping strategy and executing integrated lifecycle programs that accelerate pipeline and drive product adoption.

Available to hire

I am Janet Byerlein, a B2B lifecycle marketing professional with broad experience across early-stage startups, hypergrowth organizations, and established brands such as LinkedIn and Microsoft.
Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan flawlessly.

My sweet spot is lifecycle marketing: attracting and converting prospects into engaged, upsold customers and loyal evangelists. By deeply understanding our target, I create strategic integrated plans, develop persuasive communications, and ensure an optimized, consistent customer experience. I am a resourceful, data-driven problem-solver and project manager who thrives in shaping strategy and executing integrated lifecycle programs that accelerate pipeline and drive product adoption.

Skills

Experience Level

Email Marketing

Expert

Work Experience

Sr. Campaign Manager, Demand Generation and Customer Marketing at Ministry Brands

December 31, 2022 - February 13, 2026

Led marketing for the largest segment, representing 75% of company revenue. Drove content and lifecycle marketing, exceeded MQL goals. Conceived and launched nine robust eBooks generating most of the leads for the segment. Co-conceived and managed marketing of 16 webinars and led ad campaigns across Meta and Google, beating CPL benchmarks. Tripled our lead database via conent and digital marketing. Recruited and ramped two Campaign Managers; created onboarding templates adopted across the organization.

Manager, Ecosystem & Lifecycle Marketing at Intuit

January 1, 2022 - December 31, 2023

Collaborated cross-functionally to align campaign goals, define journeys, and identify data requirements to bring 40+ email and in-app campaigns to life. Launched 1:1 personalized onboarding series using AI to drive adoption of Advanced features; initial results show 2x engagement and a double-digit increase in early usage. Doubled campaign reach by developing an alternate nurture version.

Sr. Manager, Demand Generation at BetterUp

January 1, 2021 - December 31, 2022

Owned demand generation for core target—talent and training leaders. Launched programs in content creation, digital advertising, online events and webinars which increased pipeline by 30% and opportunities by 13% QoQ. Launched ABM test to reach key accounts using Alyce and Outreach sequences.

Sr. Manager, Demand Generation & Customer Marketing at RingCentral (early-stage startup)

January 1, 2019 - December 31, 2021

Drove upsell and cross-sell to SMB customers, partnering with sales to grow pipeline 21% for highest revenue product. Expanded reach via ABM, content syndication, digital ads and email. Owned customer marketing for first freemium video product to drive adoption among large base. Developed email and in-app content, managed Marketo programs; fixed feed and automation issues to 5x send volume.

Sr. Manager, Demand Generation at Coursera

January 1, 2017 - December 31, 2018

Created global thought leadership content, webcasts, case studies, videos, and campaigns via email nurtures, syndicated content and paid ads to drive leads for Coursera for Business. Exceeded quarterly MQL goal by 405% and nearly matched annual revenue goal. Conceived and launched an omnichannel, research-driven eBook which generated the most leads in 2018; produced top two performing webcasts.

Sr. Manager, Demand Generation & Customer Marketing at LinkedIn

January 1, 2015 - December 31, 2017

As first customer marketer on the team, defined onboarding series and produced 25 collateral pieces within the Educational Success Center in five weeks (still in use six years later). Led Learning Solutions/Lynda demand gen; crafted nurture programs with predictive modeling that drove 153% growth; contributed to global Awareness & adoption for Marketing Solutions and Talent Solutions features via ads, in-product messaging, emails, webcasts, and social.

Manager, Demand Generation & Lifecycle Marketing at SurveyMonkey, Trulia, DocuSign and other clients

December 31, 2009 - December 30, 2015

Led programs to acquire, upgrade and retain customers via email, website and sales collaboration. Trulia programs contributed to 91% revenue growth, increased AOS and doubled LTV. DocuSign partner and lifecycle efforts included relaunching partner marketing programs, content and email nurtures to drive usage. Managed multiple campaigns across SurveyMonkey Enterprise and other client brands; improved delivery and collaboration.