Janice Kaufmann

• Led branding, communications strategy, and deadline-based digital product delivery for the FAA’s Office of Commercial Space Transportation, producing presentation templates, slide decks, and materials that supported stakeholders, regulators, and industry partners while ensuring visual consistency. • Served as a strategic advisor to leadership by translating stakeholder needs, regulatory priorities, and industry trends into communications, training materials, and digital experiences that aligned with brand expectations and guidelines. • Designed, launched, and managed external-facing and internal digital platforms (Drupal, SharePoint), improving usability, accessibility, and efficiency; managed content delivery tools including WordPress, Elementor, and Zoho while applying typography and UI standards. • Led the design and launch of the Commercial Space Dynamic Regulatory System (DRS), improving accountability, cross-agency engagement, and regulatory transparency for industry users. • Developed and delivered training materials, presentation templates, launch/reentry communications, cadence charts, infographics, and live-event support for diverse audiences; provided hands-on training and template population guidance to non-technical users. • Implemented analytics-driven improvements (Siteimprove), producing monthly performance reports and site audits that increased user engagement by 35% through targeted content and social media graphics. • Collaborated across technical, training, and policy teams to support product transitions from development to operational use and ensured consistency of communications and templates. • Managed vendors and digital tools supporting analytics, accessibility, and content delivery.

• Advise and support organizations across government, nonprofit, technology, and transportation-adjacent industries on branding, communications, presentation templates, and Canva-based workflows, translating strategic direction into cohesive brand identity and ensuring visual consistency. • Lead end-to-end delivery of member- and customer-facing products including websites, training materials, publications, presentations, and marketing campaigns, leveraging Adobe Creative Suite, PowerPoint/Keynote, and Canva to create compelling visuals aligned with brand guidelines. • Build and manage high-performing creative and development teams; oversee hiring, training, workflows, and project prioritization for a staff of twenty-four, ensuring adherence to deadlines and quality standards. • Support product launches, pricing strategies, and cost modeling, collaborating with leadership and clients to align offerings with audience needs and business goals. • Manage vendor relationships and service delivery, including administration of a $3M government contract for print, digital platforms, hosting, analytics, and media buys. • Apply analytics (Google Analytics, SEO performance) and user data to inform messaging and engagement strategies across a dozen+ client websites, driving continuous improvement in content and digital experiences.