Hi, I’m Janice Kaufmann—a strategic communications, marketing, and creative director focused on turning complex ideas into clear, compelling visuals. I design presentations, templates, and training materials using Canva and the Adobe Creative Suite, translating strategic direction into cohesive brand identity and high-impact slide decks that stay visually consistent across channels. I’ve led teams of 2–24 people on multi-million-dollar government and technology contracts, built analytics-informed content strategies, and championed accessible design and efficient workflows. I enjoy partnering with cross-functional teams to improve usability, engagement, and outcomes while mentoring teammates on template population, presentation workflows, and ongoing template management.

Janice Kaufmann

Hi, I’m Janice Kaufmann—a strategic communications, marketing, and creative director focused on turning complex ideas into clear, compelling visuals. I design presentations, templates, and training materials using Canva and the Adobe Creative Suite, translating strategic direction into cohesive brand identity and high-impact slide decks that stay visually consistent across channels. I’ve led teams of 2–24 people on multi-million-dollar government and technology contracts, built analytics-informed content strategies, and championed accessible design and efficient workflows. I enjoy partnering with cross-functional teams to improve usability, engagement, and outcomes while mentoring teammates on template population, presentation workflows, and ongoing template management.

Available to hire

Hi, I’m Janice Kaufmann—a strategic communications, marketing, and creative director focused on turning complex ideas into clear, compelling visuals. I design presentations, templates, and training materials using Canva and the Adobe Creative Suite, translating strategic direction into cohesive brand identity and high-impact slide decks that stay visually consistent across channels.

I’ve led teams of 2–24 people on multi-million-dollar government and technology contracts, built analytics-informed content strategies, and championed accessible design and efficient workflows. I enjoy partnering with cross-functional teams to improve usability, engagement, and outcomes while mentoring teammates on template population, presentation workflows, and ongoing template management.

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Language

English
Fluent

Work Experience

Creative Director at Signal Edge Corporation and Waterfront Technologies
February 28, 2001 - Present
• Advise and support organizations across government, nonprofit, technology, and transportation-adjacent industries on branding, communications, presentation templates, and Canva-based workflows, translating strategic direction into cohesive brand identity and ensuring visual consistency. • Lead end-to-end delivery of member- and customer-facing products including websites, training materials, publications, presentations, and marketing campaigns, leveraging Adobe Creative Suite, PowerPoint/Keynote, and Canva to create compelling visuals aligned with brand guidelines. • Build and manage high-performing creative and development teams; oversee hiring, training, workflows, and project prioritization for a staff of twenty-four, ensuring adherence to deadlines and quality standards. • Support product launches, pricing strategies, and cost modeling, collaborating with leadership and clients to align offerings with audience needs and business goals. • Manage vendor relationships and service delivery, including administration of a $3M government contract for print, digital platforms, hosting, analytics, and media buys. • Apply analytics (Google Analytics, SEO performance) and user data to inform messaging and engagement strategies across a dozen+ client websites, driving continuous improvement in content and digital experiences.
Communications Specialist & Web Designer at A3 Technology / FAA
August 30, 2019 - June 29, 2025
• Led branding, communications strategy, and deadline-based digital product delivery for the FAA’s Office of Commercial Space Transportation, producing presentation templates, slide decks, and materials that supported stakeholders, regulators, and industry partners while ensuring visual consistency. • Served as a strategic advisor to leadership by translating stakeholder needs, regulatory priorities, and industry trends into communications, training materials, and digital experiences that aligned with brand expectations and guidelines. • Designed, launched, and managed external-facing and internal digital platforms (Drupal, SharePoint), improving usability, accessibility, and efficiency; managed content delivery tools including WordPress, Elementor, and Zoho while applying typography and UI standards. • Led the design and launch of the Commercial Space Dynamic Regulatory System (DRS), improving accountability, cross-agency engagement, and regulatory transparency for industry users. • Developed and delivered training materials, presentation templates, launch/reentry communications, cadence charts, infographics, and live-event support for diverse audiences; provided hands-on training and template population guidance to non-technical users. • Implemented analytics-driven improvements (Siteimprove), producing monthly performance reports and site audits that increased user engagement by 35% through targeted content and social media graphics. • Collaborated across technical, training, and policy teams to support product transitions from development to operational use and ensured consistency of communications and templates. • Managed vendors and digital tools supporting analytics, accessibility, and content delivery.

Education

Master's in Publications Design/Web at University of Baltimore
January 4, 1994 - May 15, 1998
Bachelor's at University of Maryland, College Park
September 6, 1983 - May 15, 1987

Qualifications

Recipient of the Phillips Award for New Media Design
May 15, 1998 - May 15, 1998

Industry Experience

Government, Non-Profit Organization, Professional Services, Media & Entertainment, Transportation & Logistics, Travel & Hospitality