Janice Tan

Own end-to-end product lifecycle and commercial performance across physical retail and digital platforms for a multi-SKU wellness portfolio. Lead go-to-market strategy, launch planning, and cross-channel rollout across offline clinics and e-commerce. Drive e-commerce and marketplace growth through SEO, product listing strategy, and CRO; develop performance loops using conversion, sell-through, and ROI metrics. Own demand forecasting, inventory planning, and supply coordination; manage vendor/OEM relationships. Lead content strategy and governance across retail, e-commerce, and in-clinic touchpoints by partnering with medical, regulatory, and creative teams to ensure accuracy and brand consistency. Build KPI dashboards, reporting frameworks, and SOPs to improve data-driven decision-making and operational scalability.

Spearhead product innovation and development for Oriental Remedies’ retail arm; conceptualize and launch proprietary wellness products aligned with TCM principles. Lead GTM strategies for new SKUs across in-clinic and ecommerce channels. Champion the growth of ecommerce as a key retail channel, optimizing product listings and digital campaigns. Drive end-to-end product lifecycle management—from market research and physician collaboration to prototyping, packaging, pricing, and launch execution. Coordinate cross-functional teams (medical, health coaching, creative, marketing, operations) to ensure product readiness and market fit. Monitor sales performance and user feedback to iterate product offerings and support retail growth. Oversee merchandising and brand storytelling, elevating brand equity with a quiet luxury and wellness-first ethos.

Forged strategic partnerships with sports and wellness brands, crafting tailored engagement strategies to enhance lead acquisition and expand market reach. Managed relationships with internal teams and external stakeholders to ensure alignment on business objectives, driving collaborative growth and strategic initiatives.