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I am a passionate business development and brand marketer on a mission to build meaningful partnerships and create more brand love. I thrive on connecting people, brands, and ideas to unlock growth and meaningful wellness experiences. With a track record of facilitating 100+ strategic alliances in the Wellness & Fitness space, I bring hands-on experience in strategic partnerships, marketing, and product management. I excel at cross-functional collaboration—from market research and physician collaboration to GTM planning, product launches, and retail growth—while elevating brand storytelling and delivering results across in-clinic and ecommerce channels.…I am a passionate business development and brand marketer on a mission to build meaningful partnerships and create more brand love. I thrive on connecting people, brands, and ideas to unlock growth and meaningful wellness experiences. With a track record of facilitating 100+ strategic alliances in the Wellness & Fitness space, I bring hands-on experience in strategic partnerships, marketing, and product management. I excel at cross-functional collaboration—from market research and physician collaboration to GTM planning, product launches, and retail growth—while elevating brand storytelling and delivering results across in-clinic and ecommerce channels.

Janice Tan

Brand Strategist, Marketing Strategist, Content Strategist, +7

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I am a passionate business development and brand marketer on a mission to build meaningful partnerships and create more brand love. I thrive on connecting people, brands, and ideas to unlock growth and meaningful wellness experiences. With a track record of facilitating 100+ strategic alliances in the Wellness & Fitness space, I bring hands-on experience in strategic partnerships, marketing, and product management. I excel at cross-functional collaboration—from market research and physician collaboration to GTM planning, product launches, and retail growth—while elevating brand storytelling and delivering results across in-clinic and ecommerce channels.…I am a passionate business development and brand marketer on a mission to build meaningful partnerships and create more brand love. I thrive on connecting people, brands, and ideas to unlock growth and meaningful wellness experiences. With a track record of facilitating 100+ strategic alliances in the Wellness & Fitness space, I bring hands-on experience in strategic partnerships, marketing, and product management. I excel at cross-functional collaboration—from market research and physician collaboration to GTM planning, product launches, and retail growth—while elevating brand storytelling and delivering results across in-clinic and ecommerce channels.

Available to hire

I am a passionate business development and brand marketer on a mission to build meaningful partnerships and create more brand love. I thrive on connecting people, brands, and ideas to unlock growth and meaningful wellness experiences.

With a track record of facilitating 100+ strategic alliances in the Wellness & Fitness space, I bring hands-on experience in strategic partnerships, marketing, and product management. I excel at cross-functional collaboration—from market research and physician collaboration to GTM planning, product launches, and retail growth—while elevating brand storytelling and delivering results across in-clinic and ecommerce channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Retail Lead for Product Development, Management & Ecommerce at Oriental Remedies Group

January 1, 2025 - Present

Spearhead product innovation and development for Oriental Remedies’ retail arm; conceptualize and launch proprietary wellness products aligned with TCM principles. Lead GTM strategies for new SKUs across in-clinic and ecommerce channels. Champion the growth of ecommerce as a key retail channel, optimizing product listings and digital campaigns. Drive end-to-end product lifecycle management—from market research and physician collaboration to prototyping, packaging, pricing, and launch execution. Coordinate cross-functional teams (medical, health coaching, creative, marketing, operations) to ensure product readiness and market fit. Monitor sales performance and user feedback to iterate product offerings and support retail growth. Oversee merchandising and brand storytelling, elevating brand equity with a quiet luxury and wellness-first ethos.

Business Development Manager at Oriental Remedies Group

December 1, 2024 - February 1, 2025

Forged strategic partnerships with sports and wellness brands, crafting tailored engagement strategies to enhance lead acquisition and expand market reach. Managed relationships with internal teams and external stakeholders to ensure alignment on business objectives, driving collaborative growth and strategic initiatives.

Outreach & Engagement at Young NTUC

July 1, 2014 - November 1, 2024

Develop and implement strategies to engage youth to identify activists and groom young leaders. Cultivate relationships with youth leaders, union members, and external partners to build a strong community network. Plan and coordinate events, workshops and programmes targeting youths transitioning from school to work. Develop and execute outreach strategies in collaboration with different stakeholders to increase mindshare and participation among youths in IHLs. Collaborate with government agencies, corporate partners, and NTUC affiliates to broaden engagement initiatives. Work closely with e2i, Learning Hub (LHub) and other NTUC affiliates to support employment and career development programs.

Business Development Manager (Corporate & Partnership) at PURE Group (Singapore)

March 1, 2023 - July 1, 2024

Led content strategizing for internal and external communications, including social media campaigns, B2B eDMs, and digital content, to enhance brand visibility and strengthen brand identity. Collaborated with teams to align messaging across all communication channels, driving brand engagement. Developed tailored communication strategies for B2B clients, optimizing content for platform-specific engagement and market outreach. Conducted market research to refine content strategies that enhance brand positioning, client engagement, and business growth.

Assistant Marketing Manager at Bacha Coffee

April 1, 2021 - February 1, 2023

Spearheaded social media strategizing for the brand’s entry into Greater China, enhancing brand identity and market penetration. Conducted market research to understand consumer behavior for content consumption in Greater China. Developed comprehensive content strategies for email marketing, digital campaigns, and market outreach, driving client engagement and brand loyalty. Managed influencer partnerships to boost digital presence and ensure consistent branding across platforms.

Brand & Marketing Manager at Nila Singapore

November 1, 2018 - November 1, 2020

Directed brand identity development for online and offline campaigns, including social media, PR, and events. Implemented market outreach strategies to engage target audiences, resulting in growth in brand awareness and customer retention. Managed strategic partnerships and sponsorships to expand market reach and enhance the brand experience.

Marketing Executive at PURE Group (Singapore)

May 1, 2017 - November 1, 2018

Managed social media campaigns and content strategies for CSR events, enhancing community engagement and brand loyalty. Executed PR strategies in collaboration with media outlets and influencers to elevate brand exposure and identity across multiple platforms.

Marketing Communication Executive (Partnership) at NTUC Club

February 1, 2016 - May 1, 2017

Developed brand identity strategies for Downtown East’s refresh through digital platforms, streamlining market outreach and enhancing client engagement through partnerships. Coordinated digital content creation and media asset management to optimize engagement across platforms.

Business Development Specialist at intheLoop / Soulscape Asia

October 1, 2012 - February 1, 2016

Spearheaded user acquisition projects and established strategic partnerships to enhance collaboration and brand presence. Managed integrated marketing across digital channels and networking events, driving engagement and client satisfaction. Led content creation and social media strategies for key events like the SOULSCAPE Yoga Festival, strengthening the brand’s identity and engagement.

Education

Bachelor in Communication (Mass Communication) – Distinction at Royal Melbourne Institute of Technology (SIM - RMIT)