Janina Freitag

Develop sales enablement and retailer-facing marketing materials that support commercial conversations with major ANZ retail partners (e.g., JB Hi-Fi, Bunnings, Costco, ALDI). Localise supplier and brand messaging into ANZ-ready product positioning, campaign assets, packaging claims, digital content and commercial collateral. Partner with sales, product, compliance and senior stakeholders to align marketing outputs with commercial priorities and launch timelines. Create product marketing, retail marketing and digital content assets across multiple consumer brands, translating technical specifications into clear customer-facing and retailer-ready copy (benefit-led copy, feature callouts, FAQs, website and launch messaging). Support campaign and product launch execution across retailer content, website updates, social media concepts, digital assets and packaging. Manage website/eCommerce updates across WordPress/WooCommerce/Elementor/Divi, including product pages and FAQs. Manage briefs,

Managed multi-channel marketing campaigns across Meta, Google, TikTok, Pinterest, organic social, email, influencer marketing, SEO and website content. Created and briefed paid ads, landing pages, product launches, promotions and eCommerce assets across Australian and US markets, adapting creative direction and campaign structure to different customer segments. Led SEO improvements and website optimisation projects to enhance visibility, user experience and conversion. Managed product catalogues and analytics setup across GA4, Google Tag Manager, FullStory and Looker Studio. Supported influencer partnerships, YouTube content and trade/event marketing activities (including organising multiple brand booths at the Dog Lovers Festival). Coordinated product and lifestyle photoshoots and supported day-to-day brand marketing execution.

Managed D2C eCommerce, marketplace growth and digital marketing for pet care brands across European markets, with a focus on Germany. Owned monthly D2C online sales targets across brand websites and Amazon Germany. Managed Shopify/D2C websites including product content, UX improvements, SEO updates, translations and campaign landing pages. Built and optimised Amazon Germany presence for multiple brands (listings, pricing, product content and marketplace growth strategies). Planned and executed campaigns across paid, organic, influencer, affiliate and email/website channels to drive traffic and conversions. Developed pricing, promotion and product positioning strategies to remain competitive and maximise revenue. Managed influencer/affiliate/PR partnerships and created multilingual copy and marketing content (English, German, Swedish) across website, social, email and campaign materials.