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B2B marketing and digital specialist with 8+ years of experience across campaign execution, content localisation, sales enablement and performance marketing. Experienced in translating complex product and commercial information into clear messaging for sales teams, retail partners and customers. Strong hands-on background spanning paid, owned and partner channels, with experience in retailer-facing assets, eCommerce and marketplace growth, product launches, and stakeholder coordination across consumer, tech, pet care, SaaS and fintech brands.…B2B marketing and digital specialist with 8+ years of experience across campaign execution, content localisation, sales enablement and performance marketing. Experienced in translating complex product and commercial information into clear messaging for sales teams, retail partners and customers. Strong hands-on background spanning paid, owned and partner channels, with experience in retailer-facing assets, eCommerce and marketplace growth, product launches, and stakeholder coordination across consumer, tech, pet care, SaaS and fintech brands.

Janina Freitag

Digital Marketer, Performance Marketer, Product Marketer, +3

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B2B marketing and digital specialist with 8+ years of experience across campaign execution, content localisation, sales enablement and performance marketing. Experienced in translating complex product and commercial information into clear messaging for sales teams, retail partners and customers. Strong hands-on background spanning paid, owned and partner channels, with experience in retailer-facing assets, eCommerce and marketplace growth, product launches, and stakeholder coordination across consumer, tech, pet care, SaaS and fintech brands.…B2B marketing and digital specialist with 8+ years of experience across campaign execution, content localisation, sales enablement and performance marketing. Experienced in translating complex product and commercial information into clear messaging for sales teams, retail partners and customers. Strong hands-on background spanning paid, owned and partner channels, with experience in retailer-facing assets, eCommerce and marketplace growth, product launches, and stakeholder coordination across consumer, tech, pet care, SaaS and fintech brands.

Available to hire

B2B marketing and digital specialist with 8+ years of experience across campaign execution, content localisation, sales enablement and performance marketing. Experienced in translating complex product and commercial information into clear messaging for sales teams, retail partners and customers.

Strong hands-on background spanning paid, owned and partner channels, with experience in retailer-facing assets, eCommerce and marketplace growth, product launches, and stakeholder coordination across consumer, tech, pet care, SaaS and fintech brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Swedish

Advanced

Work Experience

Digital Marketing Specialist at Tempo Group of Companies

November 1, 2025 - Present

Develop sales enablement and retailer-facing marketing materials that support commercial conversations with major ANZ retail partners (e.g., JB Hi-Fi, Bunnings, Costco, ALDI). Localise supplier and brand messaging into ANZ-ready product positioning, campaign assets, packaging claims, digital content and commercial collateral. Partner with sales, product, compliance and senior stakeholders to align marketing outputs with commercial priorities and launch timelines. Create product marketing, retail marketing and digital content assets across multiple consumer brands, translating technical specifications into clear customer-facing and retailer-ready copy (benefit-led copy, feature callouts, FAQs, website and launch messaging). Support campaign and product launch execution across retailer content, website updates, social media concepts, digital assets and packaging. Manage website/eCommerce updates across WordPress/WooCommerce/Elementor/Divi, including product pages and FAQs. Manage briefs,

Marketing Specialist at Barney Group

August 1, 2024 - October 1, 2025

Managed multi-channel marketing campaigns across Meta, Google, TikTok, Pinterest, organic social, email, influencer marketing, SEO and website content. Created and briefed paid ads, landing pages, product launches, promotions and eCommerce assets across Australian and US markets, adapting creative direction and campaign structure to different customer segments. Led SEO improvements and website optimisation projects to enhance visibility, user experience and conversion. Managed product catalogues and analytics setup across GA4, Google Tag Manager, FullStory and Looker Studio. Supported influencer partnerships, YouTube content and trade/event marketing activities (including organising multiple brand booths at the Dog Lovers Festival). Coordinated product and lifestyle photoshoots and supported day-to-day brand marketing execution.

Ecommerce Manager at Petbuddy Group

January 1, 2022 - September 1, 2023

Managed D2C eCommerce, marketplace growth and digital marketing for pet care brands across European markets, with a focus on Germany. Owned monthly D2C online sales targets across brand websites and Amazon Germany. Managed Shopify/D2C websites including product content, UX improvements, SEO updates, translations and campaign landing pages. Built and optimised Amazon Germany presence for multiple brands (listings, pricing, product content and marketplace growth strategies). Planned and executed campaigns across paid, organic, influencer, affiliate and email/website channels to drive traffic and conversions. Developed pricing, promotion and product positioning strategies to remain competitive and maximise revenue. Managed influencer/affiliate/PR partnerships and created multilingual copy and marketing content (English, German, Swedish) across website, social, email and campaign materials.

Marketing Executive at Petbuddy Group

March 1, 2021 - January 1, 2022

Supported growth of pet care brands in the German market, including subscription-based D2C products across dog food, supplements, toys and treats. Built and grew the German market for Rockybox and Buddy Petfoods through content, campaigns, customer-focused marketing and partnerships. Planned and executed campaigns to increase brand awareness, acquisition and retention. Created social media content, campaign copy, website content, product messaging and email marketing assets. Built B2B partnerships, affiliate collaborations and influencer relationships to reach dog-owner audiences. Supported website updates and eCommerce improvements to improve user experience and increase sales.

Senior Service Delivery Specialist at Klarna

April 1, 2020 - April 1, 2021

Worked at the intersection of customer experience, data insights and product feedback for German and Austrian markets. Communicated customer feedback, recurring issues and market insights between customer service and internal teams. Analysed customer data and complaints to identify trends and support service improvements. Forecasted potential customer and operational issues to proactively support internal teams and improve service quality. Created training materials and supported onboarding for cross-market support teams. Managed sensitive customer cases involving financial transactions, data protection and regulatory processes.

Service Agent / Junior Service Agent at Klarna

May 1, 2019 - April 1, 2020

Supported German and Austrian customers with complex D2C payment, finance and data protection enquiries. Managed customer communication across direct support, social media and press-related enquiries, including Schufa-related cases. Created support materials and contributed to process improvements for accurate, timely and compliant customer communication.

Marketing Intern at test IO

July 1, 2018 - October 1, 2018

Supported digital marketing campaigns for SaaS product launches across B2C and B2B audiences. Assisted with paid search and paid social testing (campaign setup, analysis and optimisation). Conducted market and competitor research to support campaign strategy and positioning. Created copy, translations, landing page content, blog articles and onboarding materials.

D2C Sales at Tesla

April 1, 2017 - September 1, 2017

Supported D2C sales and lead generation for Tesla vehicles across flagship stores and events. Educated potential customers on electric vehicles, sustainability benefits and Tesla technology. Represented the brand in customer-facing environments, supporting product discovery and sales conversations.