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I’m a Melbourne-based creative director and senior graphic designer with over a decade of experience helping beauty and wellness brands look exceptional and perform strategically. I combine brand strategy, storytelling, and design to create meaningful, memorable identities—especially through brand identity, packaging, and creative direction. I’ve collaborated with leading companies including Sukin, Nourished Life, Kaladé, and BioGaia, and I enjoy leading teams, solving design challenges, and bringing campaigns from concept through to execution. I believe great design goes beyond aesthetics: it builds connections, communicates clearly, and leaves a lasting impression across print, digital, and illustration.…I’m a Melbourne-based creative director and senior graphic designer with over a decade of experience helping beauty and wellness brands look exceptional and perform strategically. I combine brand strategy, storytelling, and design to create meaningful, memorable identities—especially through brand identity, packaging, and creative direction. I’ve collaborated with leading companies including Sukin, Nourished Life, Kaladé, and BioGaia, and I enjoy leading teams, solving design challenges, and bringing campaigns from concept through to execution. I believe great design goes beyond aesthetics: it builds connections, communicates clearly, and leaves a lasting impression across print, digital, and illustration.

Janine De La Zilwa

Graphic Designer, Creative Director, Brand Designer, +5

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I’m a Melbourne-based creative director and senior graphic designer with over a decade of experience helping beauty and wellness brands look exceptional and perform strategically. I combine brand strategy, storytelling, and design to create meaningful, memorable identities—especially through brand identity, packaging, and creative direction. I’ve collaborated with leading companies including Sukin, Nourished Life, Kaladé, and BioGaia, and I enjoy leading teams, solving design challenges, and bringing campaigns from concept through to execution. I believe great design goes beyond aesthetics: it builds connections, communicates clearly, and leaves a lasting impression across print, digital, and illustration.…I’m a Melbourne-based creative director and senior graphic designer with over a decade of experience helping beauty and wellness brands look exceptional and perform strategically. I combine brand strategy, storytelling, and design to create meaningful, memorable identities—especially through brand identity, packaging, and creative direction. I’ve collaborated with leading companies including Sukin, Nourished Life, Kaladé, and BioGaia, and I enjoy leading teams, solving design challenges, and bringing campaigns from concept through to execution. I believe great design goes beyond aesthetics: it builds connections, communicates clearly, and leaves a lasting impression across print, digital, and illustration.

Available to hire

I’m a Melbourne-based creative director and senior graphic designer with over a decade of experience helping beauty and wellness brands look exceptional and perform strategically. I combine brand strategy, storytelling, and design to create meaningful, memorable identities—especially through brand identity, packaging, and creative direction.

I’ve collaborated with leading companies including Sukin, Nourished Life, Kaladé, and BioGaia, and I enjoy leading teams, solving design challenges, and bringing campaigns from concept through to execution. I believe great design goes beyond aesthetics: it builds connections, communicates clearly, and leaves a lasting impression across print, digital, and illustration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer at JANINE CREATIVE

January 1, 2023 - Present

Crafting brands that are strategic, impactful and memorable for both established brands and new start-ups. Works across campaign creation, brand identity, packaging design, print & digital, and illustration—supporting beauty and wellness brands to stand out and take the lead.

Founder / Kinesiologist at RECHARGE KINESIOLOGY

September 1, 2018 - April 1, 2024

Built and led a holistic therapy practice promoting a healthy mind, body, and spirit. Provided brand identity and created print materials such as brochures, signage, and POS. Also managed digital design including social media and e-newsletters using Mailchimp.

Creative Lead at BW X (BWX LTD)

March 1, 2017 - January 1, 2023

Led and managed a global natural beauty company’s in-house creative team (graphic and digital designers), providing feedback and guidance to support skill growth. Owned campaign delivery end-to-end (research, idea generation, strategy, and execution), managed external agencies and freelancers, and led major creative initiatives including the Sukin re-brand and new product packaging. Created and maintained style guides and directed internal and external photoshoots.

Creative Lead at BW X LT D

March 1, 2017 - January 1, 2023

Led and managed a global natural beauty creative function. Managed and mentored an in-house team of graphic and digital designers, providing constructive feedback. Owned campaign delivery from research through strategy and execution. Built and managed external agency and freelance relationships, led the Sukin re-brand (2017), headed packaging development for new product launches, maintained style guides, and directed photography (internal and external).

Senior Graphic Designer at LA CLINICA FOR SKIN & BODY

April 1, 2016 - September 1, 2016

Worked on product packaging and art direction for photo shoots, including image retouching. Produced print collateral such as catalogues, training manuals, brochures and marketing materials. Designed digital assets including Mailchimp e-newsletters, social media and website banners.

Graphic Designer at GFA AUST PTY LTD

April 1, 2012 - April 1, 2016

Designed product packaging for a fashion accessories and cosmetics company. Produced print assets including advertising, POS and catalogues, and created digital assets including Mailchimp e-newsletters, social media content and website banners.