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I’m a Melbourne-based creative who combines brand strategy, storytelling and design to create meaningful, memorable brands. With over a decade of experience in the creative industry, I specialise in brand identity, packaging design and creative direction that is strategic, impactful and memorable. Throughout my career, I’ve collaborated with leading beauty and wellness brands including Sukin, Nourished Life, Kaladé and BioGaia. I believe great design goes beyond aesthetics. It solves problems, builds connections and tells stories that leave a lasting impression.…I’m a Melbourne-based creative who combines brand strategy, storytelling and design to create meaningful, memorable brands. With over a decade of experience in the creative industry, I specialise in brand identity, packaging design and creative direction that is strategic, impactful and memorable. Throughout my career, I’ve collaborated with leading beauty and wellness brands including Sukin, Nourished Life, Kaladé and BioGaia. I believe great design goes beyond aesthetics. It solves problems, builds connections and tells stories that leave a lasting impression.

Janine De La Zilwa

Graphic Designer, Creative Director, Brand Designer, +4

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I’m a Melbourne-based creative who combines brand strategy, storytelling and design to create meaningful, memorable brands. With over a decade of experience in the creative industry, I specialise in brand identity, packaging design and creative direction that is strategic, impactful and memorable. Throughout my career, I’ve collaborated with leading beauty and wellness brands including Sukin, Nourished Life, Kaladé and BioGaia. I believe great design goes beyond aesthetics. It solves problems, builds connections and tells stories that leave a lasting impression.…I’m a Melbourne-based creative who combines brand strategy, storytelling and design to create meaningful, memorable brands. With over a decade of experience in the creative industry, I specialise in brand identity, packaging design and creative direction that is strategic, impactful and memorable. Throughout my career, I’ve collaborated with leading beauty and wellness brands including Sukin, Nourished Life, Kaladé and BioGaia. I believe great design goes beyond aesthetics. It solves problems, builds connections and tells stories that leave a lasting impression.

Available to hire

I’m a Melbourne-based creative who combines brand strategy, storytelling and design to create meaningful, memorable brands.

With over a decade of experience in the creative industry, I specialise in brand identity, packaging design and creative direction that is strategic, impactful and memorable. Throughout my career, I’ve collaborated with leading beauty and wellness brands including Sukin, Nourished Life, Kaladé and BioGaia.

I believe great design goes beyond aesthetics. It solves problems, builds connections and tells stories that leave a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Designer at JANINE CREATIVE

January 1, 2023 - Present

Crafting brands that are strategic, impactful and memorable for both established brands and new start-ups. Works across campaign creation, brand identity, packaging design, print & digital, and illustration—supporting beauty and wellness brands to stand out and take the lead.

Creative Lead at BW X LT D

March 1, 2017 - January 1, 2023

Led and managed a global natural beauty creative function. Managed and mentored an in-house team of graphic and digital designers, providing constructive feedback. Owned campaign delivery from research through strategy and execution. Built and managed external agency and freelance relationships, led the Sukin re-brand (2017), headed packaging development for new product launches, maintained style guides, and directed photography (internal and external).

Senior Graphic Designer at LA CLINICA FOR SKIN & BODY

April 1, 2016 - September 1, 2016

Worked on product packaging and art direction for photo shoots, including image retouching. Produced print collateral such as catalogues, training manuals, brochures and marketing materials. Designed digital assets including Mailchimp e-newsletters, social media and website banners.

Graphic Designer at GFA AUST PTY LTD

April 1, 2012 - April 1, 2016

Designed product packaging for a fashion accessories and cosmetics company. Produced print assets including advertising, POS and catalogues, and created digital assets including Mailchimp e-newsletters, social media content and website banners.