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I’m Janine Mousquer, a UGC and content creator based in London with 5+ years of experience creating on-camera brand content that feels natural, clear, and engaging. I handle everything from idea and scripting to filming, editing, and performance optimisation—translating even complex products into short-form videos audiences actually want to watch. I’ve worked with 20+ brands across travel, wellness, education, hospitality, and tech, including OpenEnglish, SafetyWing, Time Left, and InstaViagem. My campaigns have driven 900K+ views, up to 176K account reach, and conversion rates as high as 60%, and I’m available for UK-based and fully remote projects across time zones.…I’m Janine Mousquer, a UGC and content creator based in London with 5+ years of experience creating on-camera brand content that feels natural, clear, and engaging. I handle everything from idea and scripting to filming, editing, and performance optimisation—translating even complex products into short-form videos audiences actually want to watch. I’ve worked with 20+ brands across travel, wellness, education, hospitality, and tech, including OpenEnglish, SafetyWing, Time Left, and InstaViagem. My campaigns have driven 900K+ views, up to 176K account reach, and conversion rates as high as 60%, and I’m available for UK-based and fully remote projects across time zones.

Janine Mousquer

Content Creator, Brand Strategist, Marketing Strategist, +7

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I’m Janine Mousquer, a UGC and content creator based in London with 5+ years of experience creating on-camera brand content that feels natural, clear, and engaging. I handle everything from idea and scripting to filming, editing, and performance optimisation—translating even complex products into short-form videos audiences actually want to watch. I’ve worked with 20+ brands across travel, wellness, education, hospitality, and tech, including OpenEnglish, SafetyWing, Time Left, and InstaViagem. My campaigns have driven 900K+ views, up to 176K account reach, and conversion rates as high as 60%, and I’m available for UK-based and fully remote projects across time zones.…I’m Janine Mousquer, a UGC and content creator based in London with 5+ years of experience creating on-camera brand content that feels natural, clear, and engaging. I handle everything from idea and scripting to filming, editing, and performance optimisation—translating even complex products into short-form videos audiences actually want to watch. I’ve worked with 20+ brands across travel, wellness, education, hospitality, and tech, including OpenEnglish, SafetyWing, Time Left, and InstaViagem. My campaigns have driven 900K+ views, up to 176K account reach, and conversion rates as high as 60%, and I’m available for UK-based and fully remote projects across time zones.

Available to hire

I’m Janine Mousquer, a UGC and content creator based in London with 5+ years of experience creating on-camera brand content that feels natural, clear, and engaging. I handle everything from idea and scripting to filming, editing, and performance optimisation—translating even complex products into short-form videos audiences actually want to watch.

I’ve worked with 20+ brands across travel, wellness, education, hospitality, and tech, including OpenEnglish, SafetyWing, Time Left, and InstaViagem. My campaigns have driven 900K+ views, up to 176K account reach, and conversion rates as high as 60%, and I’m available for UK-based and fully remote projects across time zones.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Founder & Social Media Strategist at Brand New - Creative Studio - Freelancing

May 1, 2026 - Present

Founded a creative studio delivering end-to-end social media strategy and content for colivings and boutique hostels worldwide, from content calendars and UGC production to community management and performance reporting. Draws on 5+ years of solo travel and hospitality expertise to create authentic content that converts browsers into bookers.

Content Creator at Timeleft

November 1, 2024 - December 1, 2024

Developed unique narrative strategy centered on shared dining experiences to build community resonance among solo travellers and expats. Drove social media growth with 548k views and a 60% engagement rate through proactive comment interaction and content optimization.

Content Creator at Open English

October 1, 2024 - April 1, 2025

Developed high-converting scripts featuring compelling hooks aligned to brand voice and target demographics. Led creative development by tailoring tone for social channels and produced short-form videos (TikTok, Instagram Reels, YouTube Shorts).

Content Creator at SafetyWing

June 1, 2024 - November 30, 2024

Specialized in decoding brand identity through trend analysis and social SEO. Built a strategic content calendar for Stories and Reels, drove community engagement, and amplified brand voice across promotional events and campaigns.

Social Media Manager at Clinic (Aesthetic) & Guesthouse

February 1, 2024 - September 1, 2024

Managed content planning and social media calendars across platforms, leading narrative development and short-form video hooks to maximize audience retention. Built community value through proactive DM engagement and cross-functional alignment with marketing and development teams.

Content Creator at Insta Viagem

October 1, 2023 - January 1, 2024

Directed the development of high-performance social media content, managing the entire lifecycle from script writing to final delivery. Specialized in mobile-first cinematography and advanced editing to drive engagement.

Freelance UGC & Content Creator, Social Media Strategist at Self-Employed

January 1, 2022 - Present

Created on-camera UGC and branded content for 20+ brands across travel, wellness, education, hospitality, and tech, including OpenEnglish, SafetyWing, Time Left, and InstaViagem. Managed the full content pipeline from creative brief to final asset: research, scripting, filming (self-shot), editing, and delivery. Produced organic and branded campaigns that generated 900K+ views on individual projects and up to 176K account reach, with conversion rates up to 60%. Adapted complex product messaging (including for tech brands) into accessible short-form video content. Communicated directly with brand and marketing teams in English and Portuguese to interpret briefs, manage feedback, and complete revisions. Maintained content calendar support and coordinated multi-platform publishing to drive performance.

Freelance Content Creator / Brand Manager at Self-Employed

January 1, 2020 - July 28, 2026

Managed end-to-end marketing campaigns for 20+ clients from prospecting through contract close. Owned brand voice and storytelling strategy across channels, building authentic, highly engaged communities and driving conversion rates up to 60%. Produced performance-optimized on-camera creator content and UGC, including scripting, A/B testing hooks and CTAs, filming, editing, captions, and post-publishing performance analysis (CTR, retention, views, impressions). Delivered single-campaign views exceeding 900K–1M for boosted videos and generated organic UGC performance reaching 176K+ accounts.