Janki Mehta is a strategic marketing leader with over a decade of experience at the intersection of digital marketing, content, and brand storytelling. With a Master’s degree in Strategic Marketing, she has built and scaled high-impact campaigns across globally recognized organizations including Netflix, Disney+ Hotstar, and the Calgary Stampede. Her expertise lies in leading integrated, multi-channel marketing strategies that drive audience growth, engagement, and long-term brand value. Janki has a strong foundation in OTT and SaaS ecosystems, where she has managed content-led campaigns, optimized digital performance, and translated audience insights into actionable strategies that improve discoverability and retention. Throughout her career, she has worked closely with cross-functional teams spanning product, creative, media, and analytics, often acting as the connector between strategy and execution. She has led complex initiatives such as multi-platform campaign rollouts, website re-platforming across 8+ properties, mobile app and AI chatbot launches, and high-visibility public awareness campaigns in collaboration with key stakeholders like the Calgary Police Service. Janki brings a data-driven mindset combined with a strong storytelling instinct. She is highly proficient in tools such as Google Analytics 4 (GA4), Meta Business Suite, YouTube Studio, and CRM platforms, and is known for building reporting frameworks that inform decision-making and optimize campaign performance across metrics like engagement rate, traffic acquisition, CPM, and ROI. What sets her apart is her ability to operate seamlessly between strategic thinking and hands-on execution, particularly in fast-paced environments that require agility, collaboration, and ownership. She has extensive experience developing creative briefs, managing production workflows, and delivering campaigns that resonate culturally while meeting business objectives. Now based in Calgary with Canadian Permanent Residency, Janki is focused on building her career in Canada by contributing to organizations that value community, innovation, and meaningful storytelling. She is particularly passionate about roles that combine content, technology, and purpose-driven marketing to create impactful and inclusive brand experiences.…Janki Mehta is a strategic marketing leader with over a decade of experience at the intersection of digital marketing, content, and brand storytelling. With a Master’s degree in Strategic Marketing, she has built and scaled high-impact campaigns across globally recognized organizations including Netflix, Disney+ Hotstar, and the Calgary Stampede. Her expertise lies in leading integrated, multi-channel marketing strategies that drive audience growth, engagement, and long-term brand value. Janki has a strong foundation in OTT and SaaS ecosystems, where she has managed content-led campaigns, optimized digital performance, and translated audience insights into actionable strategies that improve discoverability and retention. Throughout her career, she has worked closely with cross-functional teams spanning product, creative, media, and analytics, often acting as the connector between strategy and execution. She has led complex initiatives such as multi-platform campaign rollouts, website re-platforming across 8+ properties, mobile app and AI chatbot launches, and high-visibility public awareness campaigns in collaboration with key stakeholders like the Calgary Police Service. Janki brings a data-driven mindset combined with a strong storytelling instinct. She is highly proficient in tools such as Google Analytics 4 (GA4), Meta Business Suite, YouTube Studio, and CRM platforms, and is known for building reporting frameworks that inform decision-making and optimize campaign performance across metrics like engagement rate, traffic acquisition, CPM, and ROI. What sets her apart is her ability to operate seamlessly between strategic thinking and hands-on execution, particularly in fast-paced environments that require agility, collaboration, and ownership. She has extensive experience developing creative briefs, managing production workflows, and delivering campaigns that resonate culturally while meeting business objectives. Now based in Calgary with Canadian Permanent Residency, Janki is focused on building her career in Canada by contributing to organizations that value community, innovation, and meaningful storytelling. She is particularly passionate about roles that combine content, technology, and purpose-driven marketing to create impactful and inclusive brand experiences.WWWW…