Graphic designer and senior visual strategist with 9 years of experience in branding and advertising. I help brands strengthen positioning through high-impact visual identities, typography systems, and audiovisual content, combining creativity, strategy, and technical craft across design and video production tools. I’ve led corporate identity direction and developed comprehensive brand support assets, digital media campaigns, and DOOH/social content. I’m also comfortable advising clients on visual communication strategies, maintaining digital asset libraries, and using structured workflows (including AI-powered approaches) to deliver measurable improvements in brand trust and lead generation.

José Antonio Licón

Graphic designer and senior visual strategist with 9 years of experience in branding and advertising. I help brands strengthen positioning through high-impact visual identities, typography systems, and audiovisual content, combining creativity, strategy, and technical craft across design and video production tools. I’ve led corporate identity direction and developed comprehensive brand support assets, digital media campaigns, and DOOH/social content. I’m also comfortable advising clients on visual communication strategies, maintaining digital asset libraries, and using structured workflows (including AI-powered approaches) to deliver measurable improvements in brand trust and lead generation.

Available to hire

Graphic designer and senior visual strategist with 9 years of experience in branding and advertising. I help brands strengthen positioning through high-impact visual identities, typography systems, and audiovisual content, combining creativity, strategy, and technical craft across design and video production tools.

I’ve led corporate identity direction and developed comprehensive brand support assets, digital media campaigns, and DOOH/social content. I’m also comfortable advising clients on visual communication strategies, maintaining digital asset libraries, and using structured workflows (including AI-powered approaches) to deliver measurable improvements in brand trust and lead generation.

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Work Experience

Strategic Brand Visual Consultant at Belkis Legacy Companions
February 1, 2025 - Present
Provided ongoing strategic visual consulting and development of brand communication assets, supporting digital and promotional campaigns to strengthen brand perception and improve lead generation outcomes.
Bootcamp: “Diseña y Vende la Huella” Participant at Astrid León
January 1, 2025 - March 31, 2025
Brand Identity Strategist for Clinical Laboratory Services at Y&M Laboratorio
September 1, 2023 - May 1, 2025
Directed and solidified the brand’s visual identity for clinical laboratory services, establishing a professional and polished image. Worked on visual communication strategy and brand support assets to improve patient trust and long-term loyalty, with measurable lead generation improvements driven by campaign visual impact.
Visual Design Director & Multimedia Editor
February 1, 2023 - March 1, 2026
Designed and produced high-impact visual content for digital signage (DOOH) and social media. Created advertising templates and campaign assets, edited multimedia materials for brand communications, and provided visual consulting and brand communication strategy to key clients. Developed and managed digital asset libraries, created scripts and visual communication strategies, and optimized brand identity using strategic visual assets and typography for stronger market positioning.
Leadership Program (IV Cohort) Participant at Más Ciudadanos
September 1, 2021 - November 1, 2021

Education

Associate Degree in Graphic Design at IUTIRLA
October 1, 2018 - October 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Other