Available to hire
I’m a strategic marketing and content leader with 17+ years of experience driving brand growth, partnerships, and revenue across APAC and global markets. I excel at building and scaling high-performing teams, winning and retaining complex regional accounts, and delivering measurable commercial impact through media, creative, technology, and data.
I blend storytelling with business rigor to turn brands into growth platforms. I partner with senior stakeholders to shape long-term roadmaps, secure trusted client relationships, and grow revenue across markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Language
English
Fluent
Malay
Fluent
Indonesian
Fluent
Japanese
Beginner
Chinese
Intermediate
Work Experience
Senior Global Account Director at Ogilvy
January 1, 2025 - July 1, 2025WPP at Unilever: Own global P&L and commercial growth for Clear, spanning brand strategy, creative, partnerships, and market execution; translate creative ambition into commercially accountable strategies; align global vision with local market performance; act as senior growth partner to global stakeholders to influence investment, scope expansion, and long-term brand roadmaps.
Regional Marketing & Content Director at Mailman Group
March 1, 2020 - November 1, 2023Led Mailman's largest APAC account through a highly competitive pitch, securing long-term regional contracts (4–5 years). Owned commercial performance and growth strategy, delivering 35% incremental revenue uplift and new-market expansion. Built and led a 15-person regional team delivering creative, social, influencer, retail, and partnership solutions across 9 markets. Designed and implemented APAC-wide strategic frameworks and processes to scale quality, speed, and profitability. Led high-impact brand storytelling and sports-led partnerships with local Football Associations across brand, launch, and CSR campaigns. Sustained 95%+ client satisfaction and achieved 100% team retention for three consecutive years.
Regional Country Manager at FOX Networks Group
November 1, 2017 - December 1, 2018Led the simultaneous launch of FOX+ across four markets; integrated in-app sports via app development partnerships to boost engagement and retention.
Marketing & Business Director at Pencil Group
June 1, 2015 - January 1, 2017Drove new business wins across digital and full-funnel marketing; Led integrated media and PR strategies from planning to performance optimization.
Senior Account Director at Ogilvy
January 1, 2025 - July 1, 2025Own global P&L and commercial growth for Unilever’s Clear brand, spanning brand strategy, creative, partnerships and market execution across priority markets. Drive revenue and brand equity through sports, culture and content-led partnerships; translate creative ambition into commercially accountable strategies and align global vision with local performance. Act as senior growth partner to global stakeholders, influencing investment, scope expansion and long-term brand road map.
Regional Marketing & Content Director at Mailman Group (Part of Endeavor)
March 1, 2020 - November 1, 2023Regional Marketing & Content Director for APAC, overseeing Mailman’s largest APAC account; secured long-term regional contracts (4–5 years) and owned commercial performance and growth strategy, delivering 35% incremental revenue uplift and new-market expansion. Built and led a 15-person regional team delivering creative, social, influencer, retail and partnership solutions across 9 markets. Designed and implemented APAC-wide strategic frameworks and processes to scale quality, speed and profitability. Led high-impact brand storytelling and sports-led partnerships with local football associations across brand, launch and CSR campaigns. Achieved 95%+ client satisfaction and 100% team retention for three consecutive years.
Senior Account Director at Naga DDB (KL)
January 1, 2017 - November 1, 2017Negotiated 25% increase in retainer revenue through scope expansion and strategic repositioning. Led a 15-person team delivering high-impact integrated brand and digital campaigns across KL.
Regional Country Manager at FOX Network Group
November 1, 2017 - December 1, 2018Led the simultaneous launch of FOX+ across four markets and integrated in-app sports partnerships, contributing to regional growth and streaming presence.
Education
Higher Diploma in Marketing at Monash College
November 30, 0002 - April 17, 2026Bachelor of Commerce at Deaking University
July 2, 2007 - July 2, 2010Bachelor of Commerce (Marketing and Management) at Deakin University
January 11, 2030 - April 17, 2026Diploma Marketing at Monash College
January 11, 2030 - April 17, 2026High Diploma Marketing at Monash College
January 11, 2030 - April 17, 2026Qualifications
Cannes Lions Titanium
July 1, 2025 - April 17, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Consumer Goods, Gaming, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
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