Multidisciplinary creative professional operating at the intersection of visual design, performance marketing, and information architecture. Experienced in designing thumb-stopping brand identities, building high-revenue Meta/Google lead campaigns, and transforming unstructured data into clean, navigable team systems. Designed complete brand identities for clients across jewelry, beauty, food, fashion, and bakery sectors, including logos, packaging, business cards, and social media kits. Leads structured full-funnel campaign execution and tracks outcomes through live ROAS dashboards and reusable creative template systems.…

Jannat Wahid

Multidisciplinary creative professional operating at the intersection of visual design, performance marketing, and information architecture. Experienced in designing thumb-stopping brand identities, building high-revenue Meta/Google lead campaigns, and transforming unstructured data into clean, navigable team systems. Designed complete brand identities for clients across jewelry, beauty, food, fashion, and bakery sectors, including logos, packaging, business cards, and social media kits. Leads structured full-funnel campaign execution and tracks outcomes through live ROAS dashboards and reusable creative template systems.…

Available to hire

Multidisciplinary creative professional operating at the intersection of visual design, performance marketing, and information architecture. Experienced in designing thumb-stopping brand identities, building high-revenue Meta/Google lead campaigns, and transforming unstructured data into clean, navigable team systems.

Designed complete brand identities for clients across jewelry, beauty, food, fashion, and bakery sectors, including logos, packaging, business cards, and social media kits. Leads structured full-funnel campaign execution and tracks outcomes through live ROAS dashboards and reusable creative template systems.

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Language

Urdu
Fluent
English
Advanced
Arabic
Beginner

Work Experience

Event Host & Programme Coordinator at School & Community Functions — Sialkot
January 1, 2024 - January 1, 2024
Hosted and coordinated school and community functions, managing stage flow, speaker transitions, timing, and audience engagement for audiences of 200+ attendees. Scripted and structured event programmes from scratch, turning speaker outlines and topic lists into polished, timed run sheets and host scripts.
Founder & Creative Strategist at Scalemetric Digital
January 1, 2024 - Present
Operated across branding, performance marketing, and information architecture. Built complete brand identity systems (logos, marketing collateral, scalable design assets) and executed full-funnel ad campaigns on Meta and Google. Designed campaign frameworks, created and managed ROAS tracking dashboards, and built reusable creative template banks. Delivered end-to-end identity collateral including logos systems, packaging, business cards, and social media kits for clients in multiple sectors.
Founder & Creative Strategist at Scalemetric Digital
January 1, 2023 - Present
Operate at the intersection of visual design, performance marketing, and information architecture. Developed comprehensive brand identity systems including logos, marketing collateral, and scalable design assets. Managed full-funnel Meta/Google Ads lead generation campaigns using structured tracking (e.g., live ROAS dashboards) and reusable creative template banks. Delivered end-to-end campaign frameworks, optimized ad performance based on data, and supported e-commerce Meta Ads initiatives that drove verified purchases and attributed revenue. Also created brand collateral such as business cards, social media kits, packaging, and campaign templates to ensure consistent, high-converting visual storytelling.
Event Host & Programme Coordinator at School & Community Functions — Sialkot
January 1, 2023 - January 1, 2023
Hosted and coordinated school functions and formal events for audiences of 200+ attendees. Managed stage flow, speaker transitions, timing, and audience engagement. Scripted and structured event programmes from scratch by turning speaker outlines and topic lists into polished, timed run sheets and host scripts.

Education

Certificate in Digital Marketing at From Aa'mir Ahmer Academy
January 1, 2024 - January 1, 2024
Certificate in Graphic Design at From Grapy (D) Develop ed comprehensive brand identity systems
January 11, 2030 - January 1, 2023

Qualifications

Certificate in Graphic Design
January 1, 2020 - January 1, 2022
Certificate in Digital Marketing
January 1, 2024 - January 1, 2024

Industry Experience

Media & Entertainment, Education, Retail, Consumer Goods, Professional Services
    Brand identity For Aman

    You can look whole work here:
    PROJECT BRIEF
    A luxury stationery brand rooted in cultural heritage and Arabic
    artistry. Built a complete visual identity honouring traditional
    calligraphy while staying premium and modern.
    DELIEVERABLES
    Logo & calligraphy mark
    Brand guidelines
    Business card suite
    Product packaging
    Stationery collateral

    Brand identity For Quick Bites

    You can look whole work here:
    PROJECT BRIEF
    Fast-casual food brand built for energy and appetite appeal.
    Identity needed to be bold and recognisable across physical
    packaging, digital menus, and delivery branding.
    DELIEVERABLES
    Logo suite (circular + horizontal)
    Burger box & food packaging
    Digital menu design
    Delivery staff branding
    YouTube channel banner

    Brand identity For Charisma Beauty

    You can look whole work here:
    PROJECT BRIEF
    Premium beauty brand for the woman who sees beauty as a
    ritual. Custom script monogram with rich burgundy palette —
    luxurious in-hand and editorial on-screen.
    DELIEVERABLES
    Custom script monogram logo
    Product packaging (tube & box)
    Facebook & Instagram templates
    A4 flyer & brand collateral
    Business card & stationery

    Brand identity For Selvya

    You can look whole work here:
    PROJECT BRIEF
    Fine jewellery brand in the luxury segment. Every touchpoint from
    logo to packaging needed to feel like an unboxing experience for
    a modern, discerning woman.
    DELIEVERABLES
    Logo + tagline variants
    Luxury packaging system
    Gold ivory business card
    Signage & storefront mockup
    Instagram product templates