Experienced Jack-of-all-trades when it comes to digital marketing. I have experience acting as the Head of Digital Marketing for an agency team for several years. Professionally, I have hands-on experience in managing advertising for large ecommerces as well as global B2B.…

Janne Lemmetyinen

Experienced Jack-of-all-trades when it comes to digital marketing. I have experience acting as the Head of Digital Marketing for an agency team for several years. Professionally, I have hands-on experience in managing advertising for large ecommerces as well as global B2B.…

Available to hire

Experienced Jack-of-all-trades when it comes to digital marketing. I have experience acting as the Head of Digital Marketing for an agency team for several years. Professionally, I have hands-on experience in managing advertising for large ecommerces as well as global B2B.

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Skills

Experience Level

Google Ads
Expert
ChatGPT
Expert
LinkedIn
Expert
SEO
Expert
Looker Studio
Expert
Data Visualization
Expert
CRM
Intermediate
HubSpot
Intermediate
CSS
Intermediate
HTML5
Intermediate
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Language

Finnish
Fluent
English
Fluent
Swedish
Intermediate
German
Beginner

Work Experience

Freelance Digital Marketing - various tasks at Freelance
August 20, 2025 - October 20, 2025
Freelance digital marketing with responsibilities spanning customer service, email automation, onboarding marketing tools, franchise marketing, digital and OOH to drive customer acquisition and retention.
Head of Digital Marketing at Avidly Oy
January 20, 2021 - July 20, 2025
Led a team of up to 12 specialists in analytics, SEO, digital marketing, social media and strategy; managed both B2B and B2C accounts domestically and internationally. Achievements include Google Premier Partner status for 3 years; managed Google Ads for Kaalimato and Lumise; team digital strategist for Saka; global campaigns for ABB Robotics on LinkedIn, Meta and YouTube; used LLMs (ChatGPT and Gemini) to enhance client work and strategy.
Growth Marketing Specialist / Head of Growth Marketing at ID BBN (Luxid)
August 20, 2019 - January 20, 2021
Demand generation with digital strategy, campaign management, analytics implementation and reporting. Led a small team of specialists. Highlights include global B2B advertising for Outokumpu (Steel); LinkedIn campaigns; building e-commerce tracking on Nokia.com for D2C.
Web Analyst at Sofokus Oy
March 20, 2018 - March 20, 2019
Built and implemented web analytics for university sites and created Looker Studio dashboards; templates remained in use for 7+ years; client continued to rely on freelance updates.
Freelance Digital Marketing - various tasks at Self-employed / Freelance
August 1, 2025 - Present
Freelance digital marketing tasks including customer service, email automation, onboarding, and marketing efforts including franchise, digital and OOH with the purpose of customer acquisition and retention. Additional tasks include digital marketing for smaller companies.
Head of Digital Marketing at Avidly
January 1, 2021 - July 1, 2025
Managing a team of up to 12 specialists from analytics and SEO to digital marketing, social media and strategy. Worked on large B2B and B2C accounts domestically and internationally. Achievements include Google Premier Partner status for 3 years; Managed Google Ads for Kaalimato and Lumise; Digital strategist for Saka Finland. Led global campaigns for ABB Robotics on LinkedIn, Meta and YouTube; utilized LLMs (ChatGPT and Gemini) to improve client and strategy work; built the team and supported recruitment and career development.
Growth Marketing Specialist / Head of Growth Marketing at ID BBN (now Luxid)
August 1, 2019 - January 1, 2021
Broad role in Demand Generation, digital strategy, campaign management, analytics implementation and reporting. Led a small team of specialists.
Digital Business Specialist at Luxid / ID BBN
January 1, 2019 - August 1, 2019
Digital business strategy and marketing initiatives for clients within growth marketing.
Web-Analyst at Sofokus Oy
March 1, 2018 - March 1, 2019
Built and implemented web analytics on university sites and Looker Studio dashboards; dashboards templates remained in use for seven years and the client continued to consult for updates.

Education

Master of Science in Business Administration at University of Vaasa
January 11, 2030 - December 16, 2025
Master of Science in Business Administration at University of Vaasa
January 11, 2030 - December 16, 2025

Qualifications

Google Premier Partner status
January 11, 2030 - December 16, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Education
    paper Improving CAC / ROAS on Lumise.se and Lumise.fi

    Acted as the Performance Marketing specialist for Lumise’s Google Ads, working first on their Swedish site followed by their Finnish site, with considerable improvements to the ROAS / CAC for the client

    paper E-commerce tracking for Nokia.com / HMD Global

    Set up and implemented the data layer and analytics setup as well as the dashboards to be used for HMD Global’s D2C sales on Nokia.com