Available to hire
I’m a communications professional with over two decades of experience in journalism, public relations and digital strategy across media, government and corporate sectors. I thrive on shaping clear, purposeful communication that informs, inspires, and connects.
As former editor-in-chief of News24, I led editorial teams, aligned content with audience needs, and drove reach and news gathering through innovation. My background spans newsrooms, PR campaigns, content marketing, social media, and digital product development, with a values-driven approach to effective communication.
Skills
Experience Level
Expert
Language
English
Fluent
Work Experience
Senior Communications Consultant (Content Marketing) at Yellow Bunny Australia
September 1, 2021 - PresentCo-owner of Yellow Bunny, a project-based agency focused on eco-marketing and communications for purpose-led brands. Specialize in small-scale projects that embody purpose, driving positive change through effective communication, content marketing, and sustainable practices.
Content Manager at ComparingExpert Australia
December 1, 2020 - August 1, 2021Oversaw content and commercial strategies, enhancing the company's digital presence through diverse content creation with a particular focus on SEO.
Marketing & Communications Lead at Paarl Rocks T20 South Africa
January 1, 2018 - January 1, 2020Led marketing, media and communication efforts, significantly improving audience engagement through innovative digital marketing and content campaigns.
Content & Strategy Lead at AdvisorIQ South Africa
January 1, 2017 - January 1, 2019Drove digital marketing initiatives to support insurance brokers, implementing effective content and email marketing strategies.
Senior Communications Consultant at Digital Media
August 1, 2015 - December 1, 2016Focused on digital media strategy and team management. Launched digital products and advised on editorial, business strategies and digital content creation.
Journalist and Editor at News24 South Africa
August 1, 2001 - July 1, 2015Managed editorial output across the News24 network; responsibilities included editing, writing, management, strategy, budgets, and social media.
Public Relations Consultant at Rosemary Hare PR
November 1, 1997 - July 1, 2001Management of client accounts, promotional event management, media management, and distribution.
Education
Course at Harvard Business School
December 1, 2010 - February 1, 2026Course at Stellenbosch University Business School
May 1, 2006 - February 1, 2026Bachelor of Arts (BA) Political Science & Sociology at Stellenbosch University
December 1, 1992 - February 1, 2026Qualifications
Effective Strategies for Media Companies (Course)
December 1, 2010 - February 1, 2026Media Management (Course)
May 1, 2006 - February 1, 2026Bachelor of Arts (BA) Political Science & Sociology
December 1, 1992 - February 1, 2026Industry Experience
Media & Entertainment, Government, Education, Professional Services, Other
Skills
Experience Level
Expert
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