I'm a Product Designer with 4+ years of experience delivering measurable impact across enterprise SaaS, B2B platforms, and AI-enabled consumer products. I excel at turning complex requirements into intuitive digital experiences, and I drive value through scalable design systems and accessibility-first UX. My work centers on human-AI interaction and cross-functional execution, blending research, prototyping, and data-driven experimentation to improve usability and retention. I collaborate with product, engineering, and sales teams to align the digital experience with real-world operations and business goals.…

Vinithhaa Avula

I'm a Product Designer with 4+ years of experience delivering measurable impact across enterprise SaaS, B2B platforms, and AI-enabled consumer products. I excel at turning complex requirements into intuitive digital experiences, and I drive value through scalable design systems and accessibility-first UX. My work centers on human-AI interaction and cross-functional execution, blending research, prototyping, and data-driven experimentation to improve usability and retention. I collaborate with product, engineering, and sales teams to align the digital experience with real-world operations and business goals.…

Available to hire

I’m a Product Designer with 4+ years of experience delivering measurable impact across enterprise SaaS, B2B platforms, and AI-enabled consumer products. I excel at turning complex requirements into intuitive digital experiences, and I drive value through scalable design systems and accessibility-first UX.
My work centers on human-AI interaction and cross-functional execution, blending research, prototyping, and data-driven experimentation to improve usability and retention. I collaborate with product, engineering, and sales teams to align the digital experience with real-world operations and business goals.

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Work Experience

Product Designer at Signarama
October 1, 2025 - Present
Lead end-to-end product design for a scalable B2B franchise eCommerce platform serving multi-location operators. Translated complex operational and manufacturing constraints into streamlined digital workflows, improving task efficiency by 25%. Defined and scaled a modular design system, increasing cross-franchise consistency and reducing design redundancy. Integrated structured A/B testing and usability validation into Agile cycles, optimizing approval workflows and conversion flows. Partnered cross-functionally with sales, production, and engineering teams to align digital experience with real-world operational systems.
Product Designer at ServiceNow
December 1, 2024 - January 1, 2026
Redesigned enterprise workflow systems using advanced information architecture, improving navigation efficiency by 20% for high-volume users. Orchestrated a multi-platform design system, reducing UI inconsistencies by 30% and accelerating reusable component adoption. Embedded WCAG 2.1 accessibility standards into enterprise workflows, ensuring inclusive product experiences. Reduced engineering rework by 10% through structured design-to-code collaboration with ReactJS teams. Integrated continuous usability testing pipelines into Agile sprints, cutting iteration cycles by 15%.
UI/UX Designer at Ravstudio
January 1, 2020 - December 1, 2022
Directed end-to-end UX strategy for web and mobile platforms, increasing user engagement by 22%. Optimized conversion funnels through multivariate experimentation, achieving a 15% uplift in digital product performance. Accelerated design-to-development workflows by 25% via high-fidelity prototyping and structured handoff documentation. Produced stakeholder-ready visualization assets that secured three enterprise contracts.

Education

Master of Science in Human Computer Interaction at DePaul University
January 1, 2023 - January 1, 2024
Bachelor of Technology in Computer Science Engineering at K L University, Hyderabad, India
January 1, 2018 - January 1, 2022

Qualifications

Certified Usability Analyst (CUA)
January 11, 2030 - March 11, 2026
Google UX Certificate
January 11, 2030 - March 11, 2026
UXQB CPUX-F
January 11, 2030 - March 11, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment