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I'm a marketing and brand executive with 10+ years of experience across luxury retail, entertainment and e-commerce. I founded an Australian homeware brand recognized with Amazon’s Choice and strong year-over-year sales growth. I specialize in brand strategy, product development, retail marketing and digital campaigns across corporate and entrepreneurial contexts. I'm passionate about storytelling through design and campaigns, building multi-channel growth, and partnering with teams to launch exclusive products and campaigns that resonate with customers.…I'm a marketing and brand executive with 10+ years of experience across luxury retail, entertainment and e-commerce. I founded an Australian homeware brand recognized with Amazon’s Choice and strong year-over-year sales growth. I specialize in brand strategy, product development, retail marketing and digital campaigns across corporate and entrepreneurial contexts. I'm passionate about storytelling through design and campaigns, building multi-channel growth, and partnering with teams to launch exclusive products and campaigns that resonate with customers.

Janos Fernando

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I'm a marketing and brand executive with 10+ years of experience across luxury retail, entertainment and e-commerce. I founded an Australian homeware brand recognized with Amazon’s Choice and strong year-over-year sales growth. I specialize in brand strategy, product development, retail marketing and digital campaigns across corporate and entrepreneurial contexts. I'm passionate about storytelling through design and campaigns, building multi-channel growth, and partnering with teams to launch exclusive products and campaigns that resonate with customers.…I'm a marketing and brand executive with 10+ years of experience across luxury retail, entertainment and e-commerce. I founded an Australian homeware brand recognized with Amazon’s Choice and strong year-over-year sales growth. I specialize in brand strategy, product development, retail marketing and digital campaigns across corporate and entrepreneurial contexts. I'm passionate about storytelling through design and campaigns, building multi-channel growth, and partnering with teams to launch exclusive products and campaigns that resonate with customers.

Available to hire

I’m a marketing and brand executive with 10+ years of experience across luxury retail, entertainment and e-commerce. I founded an Australian homeware brand recognized with Amazon’s Choice and strong year-over-year sales growth. I specialize in brand strategy, product development, retail marketing and digital campaigns across corporate and entrepreneurial contexts.

I’m passionate about storytelling through design and campaigns, building multi-channel growth, and partnering with teams to launch exclusive products and campaigns that resonate with customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Intermediate

Indonesian

Intermediate

Tamil

Intermediate

Work Experience

Brand Owner at Janos Fernando Home

May 1, 2019 - Present

Founder and Brand Owner of an Australian-based Home & Living brand focused on story-driven décor and design-led gifting. Led product development and multi-channel e-commerce (Shopify, Etsy, Amazon US); achieved Amazon’s Choice designation for two candle gift sets and Top 20 category ranking; grew seasonal bauble collection by 500%; launched 10 homeware SKUs; oversaw brand strategy, PLC and digital marketing.

Assistant TV Product Manager at Universal Sony Pictures Home Entertainment

August 1, 2016 - October 1, 2017

Led development of the Keeping Up with The Kardashians 10-Year Anniversary Coffee Table Book (Australia Exclusive) and organized Australian press tour for actor Alexander Dreymon promoting The Last Kingdom franchise. Supported product and digital marketing campaigns for major TV franchises; developed retailer pitch decks, packaging and digital marketing assets; coordinated campaign timelines across internal teams, licensors and studios; analyzed performance and reported on post-campaign performance.

Marketing Executive at L’Oréal – Yves Saint Laurent & Giorgio Armani Beauty

January 1, 2015 - July 1, 2015

Recognized for Global Shopper Initiative Strategy to drive tourist spend; executed marketing campaigns across retail channels for two global luxury beauty brands; collaborated with agencies, PR teams and suppliers; supported launch of new retail locations including campaign rollouts and POS strategy.

Client Services Manager at BURBERRY BEAUTY

January 1, 2013 - April 1, 2014

Increased sales by 10% in the first half of 2013 and 18% in the second half; managed beauty counter, sales targets, CRM; implemented staff incentive programs.

Marketing Executive (Contract) at EVOCATIF

January 1, 2012 - January 1, 2013

Managed integrated marketing campaigns across ATL and BTL channels; worked with in-house teams on campaign execution and tracked campaign performance. Clients included Nestlé, Kellogg’s, LG Electronics and Oxfam.

Client Services Manager at TOM FORD BEAUTY

September 1, 2010 - December 1, 2011

Grew client base by 25% in 2011; managed beauty counter, developed CRM and executed in-store marketing initiatives.