Multimedia Designer and Brand Strategist with 10+ years of experience creating bold, engaging visuals across digital, print, motion, and experiential design. Skilled at unifying creative direction with business goals to deliver impactful campaigns. Experienced across industries including government, travel, wine & spirits, fitness, higher education, food & beverage, and e-commerce.…

Jared Cohen

Multimedia Designer and Brand Strategist with 10+ years of experience creating bold, engaging visuals across digital, print, motion, and experiential design. Skilled at unifying creative direction with business goals to deliver impactful campaigns. Experienced across industries including government, travel, wine & spirits, fitness, higher education, food & beverage, and e-commerce.…

Available to hire

Multimedia Designer and Brand Strategist with 10+ years of experience creating bold, engaging visuals across digital, print, motion, and experiential design. Skilled at unifying creative direction with business goals to deliver impactful campaigns. Experienced across industries including government, travel, wine & spirits, fitness, higher education, food & beverage, and e-commerce.

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Skills

Experience Level

Work Experience

Visual Graphic Designer at Manhattan Strategy Group
January 1, 2025 - November 3, 2025
Led social media strategy and user-generated content campaigns across departments, boosting brand awareness and engagement. Coordinated cross-functional content campaigns, driving a 13% increase in audience engagement. Partnered with trainers and staff to create authentic campaigns, resulting in an 18% increase in Kickoff Class submissions. Managed content creation and scheduling, contributing to a 22% year-over-year membership growth.
Social Media Manager at Crunch Fitness
January 1, 2025 - November 3, 2025
Created targeted emails, landing pages, banner ads, animated GIFs, eBooks, and infographics to engage prospective students and promote higher education opportunities. Designed an eBook that generated 50+ sales in the first month for a college scholarship program. Developed infographics for Gradschools.com, driving a 61% increase in website traffic and boosting lead generation. Produced creative assets for EducationConnection.com (medical billing, coding, psychology), contributing to a 20%+ increase in inquiries and maintaining top performance for over a year.
Design Contractor at EducationDynamics
January 1, 2025 - January 1, 2025
Developed creative assets aligned with brand strategy across print, digital, out-of-home, and experiential campaigns. Led design for Cruise Line International Association’s (CLIA) campaigns, improving email click-throughs by 49%, increasing average time spent from 6s to 15s, and reducing unsubscribes by 23%. Conceptualized, designed, and animated a 40-foot LED whale installation for CLIA's Cruise Week, featuring interactive looping animations. Redesigned Medicare & Medicaid Services’ After Action Reports and event signage, ensuring 508 compliance and boosting client satisfaction by 17%. Designed monthly program covers for Maryland Public Television, driving a 26% increase in viewership.
Sr. Multimedia Designer at Novak Birch
January 1, 2024 - January 1, 2024
Directed marketing campaigns and managed social media to expand Prezzee’s B2B and B2C reach. Built and executed a comprehensive social campaign, increasing brand awareness by 32% and driving a 15% growth in followers. Redesigned Prezzee’s B2B sales collateral with infographics and layout updates, leading to a 56% increase in client acquisition. Researched and developed customer engagement strategies that directly boosted sales revenue.
Marketing Coordinator at Prezzee
January 1, 2023 - January 1, 2023
Designed and produced promotional materials (signage, brochures, tasting mats, window displays, and menus) for multiple wine and spirits brands, while leading seasonal display campaigns. Conceptualized and executed a Winter Wonderland retail floor display at Bin 66, generating 1,500+ cases sold during the holiday season. Redesigned promotional materials across product lines, driving a 28% increase in sales from existing clients and 13% growth in new clientele.
Graphic Designer at Bacchus Importers
January 1, 2019 - January 1, 2019
Designed and produced promotional materials across print and digital channels for wine and spirits brands, including branding assets, signage, packaging, and marketing collateral.
Volunteer - Rebranding Project at School of Visual Arts
February 5, 2023 - June 29, 2023
Guided students in rebranding the Leslie-Lohman Museum of Art through strategic repositioning and design.

Education

MPS, Branding at School of Visual Arts
January 1, 2019 - January 1, 2020
BFA, Digital Art & Design, Animation at Towson University
January 1, 2012 - January 1, 2016

Qualifications

Public Trust Security Clearance Holder
January 11, 2030 - November 3, 2025

Industry Experience

Government, Travel & Hospitality, Education, Retail, Media & Entertainment, Professional Services

Skills

Experience Level