I am a results-driven UX Designer and Educator with over 15 years of experience leading high-performing design teams and delivering impactful digital solutions. I am skilled in crafting intuitive user experiences, conducting in-depth user research, and leveraging Design Thinking methodologies to create innovative solutions. As a passionate educator, I am dedicated to fostering creativity and problem-solving skills in emerging designers. I hold the UX Master certification from the Baymard Institute, being the 18th Master Certified designer worldwide and the first in Canada. I aspire to drive radical transformation in user experience and digital product development.…

Jarek Kucharczyk

I am a results-driven UX Designer and Educator with over 15 years of experience leading high-performing design teams and delivering impactful digital solutions. I am skilled in crafting intuitive user experiences, conducting in-depth user research, and leveraging Design Thinking methodologies to create innovative solutions. As a passionate educator, I am dedicated to fostering creativity and problem-solving skills in emerging designers. I hold the UX Master certification from the Baymard Institute, being the 18th Master Certified designer worldwide and the first in Canada. I aspire to drive radical transformation in user experience and digital product development.…

Available to hire

I am a results-driven UX Designer and Educator with over 15 years of experience leading high-performing design teams and delivering impactful digital solutions. I am skilled in crafting intuitive user experiences, conducting in-depth user research, and leveraging Design Thinking methodologies to create innovative solutions.

As a passionate educator, I am dedicated to fostering creativity and problem-solving skills in emerging designers. I hold the UX Master certification from the Baymard Institute, being the 18th Master Certified designer worldwide and the first in Canada. I aspire to drive radical transformation in user experience and digital product development.

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Skills

Experience Level

Shopify
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Figma
Expert
UI
Expert
Sketch
Expert
Adobe XD
Expert

Work Experience

Senior User Experience Designer at Diff, aVML Company
July 31, 2025 - August 22, 2025
Lead UX strategy for a diverse portfolio of B2B and B2C e-commerce clients. Developed robust information architecture and user flows to optimize navigation and journeys. Created detailed user personas and customer journey maps to inform design decisions. Designed and implemented comprehensive design systems and component libraries for scalability and consistency. Built interactive prototypes for user testing and validation. Provided end-to-end design expertise from initial research to delivering polished, high-fidelity designs.
UI Design Team Lead at Diff, aVML Company
October 31, 2024 - August 22, 2025
Led and mentored a high-performing design team, driving innovative e-commerce solutions for Shopify Plus clients. Implemented a streamlined design process resulting in a 20% reduction in project timelines. Successfully launched dozens of e-commerce websites, increasing average order value.
Senior UX/UI Designer at Diff
April 30, 2021 - August 22, 2025
Conducted in-depth user research to identify pain points and opportunities for improvement. Designed intuitive user interfaces, increasing user satisfaction. Collaborated with cross-functional teams to deliver successful e-commerce projects on time and within budget. Designed and participated in usability testing sessions, implementing user feedback to optimize designs.
Design Educator at George Brown College School of Design
January 1, 2020 - Present
Taught Information Design, 2D Visualization, and Physical Interfaces courses. Mentored over 300 students on real-world design projects, preparing them for successful careers.
Founder, Product Lead, Interaction Designer at Ghostag
December 31, 2018 - August 22, 2025
Designed the product and led a team of developers to bring the AR Communication App to the Alpha stage.
Creative Director at 4 ALL Advertising Agency
June 30, 2015 - August 22, 2025
Led a team of creative professionals to deliver high-quality design solutions, resulting in 2014 Top 100 Client Satisfaction (Media & Marketing Poland and Millward Brown/SMG KRC Research Institute).

Education

Advanced Diploma in Interaction Design and Development at George Brown College
January 1, 2016 - January 1, 2018
Bachelor of Arts (B.A.) in Artistic Education, Major in Graphics and Multimedia at Academy of Fine Arts, Lodz, Poland
January 1, 1999 - January 1, 2003

Qualifications

UX Master Certification
November 1, 2024 - August 22, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet
    Revolutionizing the World's 5th Largest Accounting Network in 166 countries
    The task was to redesign a confusing and visually outdated website to create an intuitive, engaging experience that would drive more leads to the client's business. My design team delivered a cutting-edge website that provides users with quick and clear access to a vast range of services. Our redesign has resulted in a significant increase in user engagement with BDO's content and an impressive rise in the number of leads generated by the site. 106% Conversion Increase 25% Session Duration Increase 8% Bounce Rate Decrease branding webdesigner ux ui…
    Nature’s Bakery Promoting Healthy lifestyle and support for in-store sales​
    Nature's Bakery encountered challenges with their Magento website, which was difficult to manage, had prolonged development times, and lacked a modern aesthetic.​ The new design delivered a sweet taste ​of success for Nature's Bakery:​ • Increased design & development agility: use of Dusk significantly reduced design time and simplified development, freeing up resources for other projects.​​ • Elevated brand experience: The visually appealing design and user-friendly interface resonated with Nature's Bakery’s goal of strengthening brand loyalty.​​ • Improved customer journey: The intuitive navigation and appeal to healthy lifestyle made it easier for customers to find the products they were looking for, enhancing the overall shopping experience.​ designer branding graphicdesigner ecommerce UX UI webdesigner…
    DeSerres - Designing Art Supplies Experience offering over 100 Variants per Product
    The task was to design a website that could flexibly support ongoing promotions, marketing campaigns, a wide range of products, inventory maintenance, membership and loyalty programs, services, events, and initiatives. The redesigned DeSerres website successfully achieved its objectives by providing an intuitive navigation system, efficient user flows, and an exceptional interface design. The enhanced product taxonomy and variant selection interface catered to the unique characteristics of DeSerres' products. The inclusion of the "Creative Space" feature elevated the brand's position as an expert in the art industry, fostering valuable engagement with users and driving brand loyalty. The new website now stands as a user-centric platform, supporting DeSerres' mission to inspire and empower artists with quality art supplies and expertise. designer branding graphicdesigner ecommerce UX UI webdesigner…