Creative Design Lead with 15+ years shaping brand identity and visual storytelling for global brands across the Middle East. I build brand identities from the ground up, lead creative teams in the UAE, and translate strategy into clear, consistent design across the full campaign lifecycle. I partner closely with marketing and business leaders as a trusted creative collaborator—simplifying day-to-day execution while driving impact from concept and campaign planning through production and final delivery across retail, OOH, and digital touch points.…

Jasmine Carbonilla Temana

Creative Design Lead with 15+ years shaping brand identity and visual storytelling for global brands across the Middle East. I build brand identities from the ground up, lead creative teams in the UAE, and translate strategy into clear, consistent design across the full campaign lifecycle. I partner closely with marketing and business leaders as a trusted creative collaborator—simplifying day-to-day execution while driving impact from concept and campaign planning through production and final delivery across retail, OOH, and digital touch points.…

Available to hire

Creative Design Lead with 15+ years shaping brand identity and visual storytelling for global brands across the Middle East. I build brand identities from the ground up, lead creative teams in the UAE, and translate strategy into clear, consistent design across the full campaign lifecycle.

I partner closely with marketing and business leaders as a trusted creative collaborator—simplifying day-to-day execution while driving impact from concept and campaign planning through production and final delivery across retail, OOH, and digital touch points.

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Work Experience

Freelance Creative Design Lead at Jas Creative Design Studio FZE LLC
March 1, 2026 - Present
Founded an independent creative design studio delivering end-to-end brand and campaign solutions from strategy and concept through production for clients across MEA. Provide a full suite of creative services including brand identity, art direction, campaign design, digital content, visual communication, and events on retainer or project-based engagements. Lead creative, client, and operational functions—managing creative scope, timelines, supplier coordination, and quality control across engagements. Serve as a trusted creative partner for regional and global brands, bringing strategic thinking and hands-on design execution to each brief.
Graphic Designer – Marketing & Visual Merchandising Support at Birkenstock Group B.V. & Co. KG · Head Office, Middle East & Africa
February 1, 2020 - March 1, 2026
Led creative execution of regional brand and marketing campaigns, ensuring consistent visual identity across social, in-mall, digital, and retail activations across MEA. Designed high-impact OOH and in-store assets tailored to diverse retail environments for product launches, events, and key promotions. Translated strategic objectives into compelling visuals, including LED screen content and window displays, working closely with brand and retail teams across locations. Maintained visual cohesion across every touchpoint to support improved regional brand recognition.
Graphic Designer – Media, Marketing & VM Support at Crocs Middle East · Regional Head Office, Middle East, Africa & India
June 1, 2013 - February 1, 2018
Managed end-to-end design and production of creative assets for retail, PR, and event campaigns, adapting global toolkits for regional execution across the GCC. Ensured consistent branding across ATL, BTL, and digital platforms in line with international brand standards. Coordinated with global stakeholders and external vendors to deliver timely, cost-effective campaign rollouts.

Education

Bachelor of Fine Arts (Advertising) at FEATI University, Manila
June 1, 1993 - July 1, 1996
Activities and Societies:  Member - FEATI Art Group FEATI University Student Council: Business Manager-Term: 1995-1996. Quezon City Government Scholarship Program: 1993-1996. Music Ministry member: LOVED FLOCK FEATI University Chapter
Certificate - Art & Design at University of the Philippines
March 1, 1993 - May 31, 1993
Field of Study: Developmental Arts

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Travel & Hospitality, Wholesale & Distribution
    Brand Identity Book - Julia Dumna Cafe
    The Julia Dumna Café Brand Identity Book was developed for one of Damascus' most recognized premium casual dining destinations. Part of the Julia Dumna Group and operating alongside the Julia Dumna Boutique Hotel, the café is located in the Mazzeh Villat Sharkieh area along the Mazzeh Highway in Damascus, Syria. Inspired by the brand's commitment to refined hospitality and contemporary dining, the identity system establishes clear visual and experiential standards that ensure consistency across every customer touchpoint from communications and interior applications to signage, packaging, and digital experiences creating a cohesive and memorable brand presence. graphicdesigner graphicdesignportfolio branddesigner creativedesigner creativedesignlead creativeartist…
    Brand Identity Book - Shahbandar Palace Hotel
    The Shahbandar Palace Hotel is a five-star luxury boutique hotel located in the historic Al-Qaymariya district of Old Damascus, Syria. Housed within a meticulously restored traditional Damascene residence, the hotel showcases exquisite craftsmanship, ornate interiors, and a tranquil central courtyard that reflect the timeless elegance of Syrian heritage. The Brand Identity Book establishes clear visual and experiential guidelines to ensure consistency across all communications, physical spaces, and guest touchpoints, creating a distinctive and memorable luxury brand experience. graphicdesigner graphicdesignportfolio branddesigner creativedesigner creativedesignlead creativeartist…
    Brand Identity Book - Julia Dumna Botique Hotel
    This comprehensive Brand Identity Book was created for Julia Dumna Boutique Hotel, a five-star luxury hotel that celebrates the elegance of Syrian heritage through a contemporary hospitality experience. Located on 29th May Street in Damascus, the project establishes a cohesive visual language and brand system, ensuring consistency across print, digital, environmental, and guest-facing touchpoints. graphicdesigner graphicdesignportfolio branddesigner creativedesigner creativedesignlead creativeartist…
    Birkenstock Middle East & Africa Portfolio
    The following portfolio pages showcase selected work created during my time at Birkenstock Middle East and Africa Regional Head Office in Dubai. graphicdesigner graphicdesignportfolio branddesigner creativedesigner creativedesignlead creativeartist…