Jasika Dogra

Digital Marketing Strategist at HCL Software

Responsible for building an online presence for the brand and improving customer engagement; collaborated with Social Media, Content, web development, SEO, and paid advertising teams to optimize digital marketing strategies, leading to significant increases in social engagement, traffic, and conversion rates. Achievements include 142% YoY growth in SEO traffic via organic channels; 37.14% growth in followers on all social platforms; monitored CRM Dynamics gaps; tracked 2k+ leads with revenue over $10M; created Power BI and Looker Studio dashboards to visualize trends, beneficiary reach, and gaps in project implementation; created social and SEO prompts; AI-driven solutions to optimize digital marketing strategies; optimized paid campaigns for leads.

Digital Strategy Team Lead at Tech Magnate

Led digital strategy; implemented AI-driven solutions; improved CRM Dynamics gaps; monitored and optimized lead generation; managed social media and paid campaigns; planned and executed end-to-end SEO (Annual Operating Plan); built dashboards to visualize trends and gaps; contributed to client campaigns across Education, E-learning, and Enviro Pol segments as part of growing digital marketing capabilities.