Created and adapted digital design assets for HR FESTIVAL Europe, one of Switzerland’s leading HR events.

Worked within existing campaign guidelines and visual concepts to produce social media content, digital advertising materials, and event-related visuals across multiple channels. Focused on maintaining a consistent brand appearance while delivering engaging and high-volume digital content.

Worked on the design and adaptation of flyers, advertisements, and other print materials for Knuchel Farben.

As the company started building its social media presence, I additionally took over the creation of digital content for Instagram. This included animated and static posts, allowing me to experiment with motion design, visual storytelling, and new digital formats using tools such as After Effects and Canva.

Poster designs created during my apprenticeship and freelance work, including two client-produced posters from my second year and one 99designs submission.
Focus on typography, layout, and translating client briefs into clear visual communication.

UI screen concepts created for a digital design assignment as part of an entrance application project for Zurich University of the Arts (ZHdK).
The project explored the idea of a dating app based on selecting personal favorites and preferences to discover compatible matches. Designed around a soft, playful visual style inspired by my personal color palette and aesthetic interests.

Selection of business stationery and corporate templates created according to Swiss standards, client requirements, and existing brand guidelines.
This project mainly serves as a showcase of my professional training as a certified Polygrafin, demonstrating skills in layout, typography, print preparation, and the precise implementation of corporate design specifications.

Selection of advertisement layouts and editorial adaptations created for real client publications, including work for brands such as Volkswagen and Coop.
The project demonstrates experience in working confidently within strict corporate identity guidelines, adapting existing layouts, and handling multilingual content across larger publications and marketing materials with accuracy and consistency.

A collection of logo designs created for real clients during and after my apprenticeship, including projects developed through 99designs and freelance work.

The focus of these projects was not only visual aesthetics, but also translating client wishes, brand values, and design briefs into functional and recognizable identities.

Worked as the lead designer for the Swiss business magazine Miss Moneypenny, collaborating closely with the editorial team. Responsible for the visual development and consistent execution of the brand across print and digital platforms.

Contributed to the rebranding of the magazine, including layout refinement and visual direction. Designed and produced the magazine layout, advertisements, and marketing materials, following and evolving the existing corporate identity.

In addition, developed the visual concept for the website within given UX/UI constraints, ensuring a coherent and recognizable brand presence across all channels.

This role required a high level of autonomy, balancing creative freedom with editorial and brand guidelines while maintaining consistency and quality throughout all outputs.

Designed and produced the Swiss business magazine (German edition), working closely with the editorial team to ensure a consistent and high-quality visual output.

Responsible for magazine layout, as well as the creation of advertising materials and social media content. Maintained and applied the existing corporate identity while contributing creative input to strengthen the overall visual communication.

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