Results-driven marketing professional with 10+ years of experience across web management, performance marketing, acquisition, and growth strategy within the financial services industry.
I specialize in creating and executing data-driven campaigns that drive customer acquisition and business impact. Alongside channel execution, I bring deep expertise in managing websites from content and development updates to performance analysis and ongoing optimisation to enhance user experience and drive conversion.
Whether leading paid search, display advertising, programmatic, SEO, affiliate marketing, or optimising on-site performance, I focus on identifying scalable opportunities, improving cross-channel efficiency, and delivering measurable business growth.
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