E-commerce & Operations Manager at North Muse

Managed end-to-end e-commerce and operations for a mystic-inspired home fragrance brand. Owned freight/logistics, inventory quantities, 3PL warehouse fulfilment, shipping, and associated systems and processes. Optimised the Shopify store to meet sales, site visit, and conversion targets. Managed both wholesale and online retail channels, including stock availability, selling through promotions, pricing, and order management with the factory. Drove digital marketing strategy using Klaviyo email and Meta (Facebook/Instagram) ads via Meta Business Manager, creating and scheduling social content and promotions across Facebook, Instagram, TikTok, and Pinterest. Oversaw digital and social budgets and channel performance. Supported sales and brand expansion into international markets (UK, EU, US) to drive growth and customer engagement.

Ecommerce & Operations Manager at North Muse

Responsible for ecommerce and operational execution across logistics, freight, inventory, 3PL warehousing, shipping and systems. Optimised the Shopify store to meet sales, site-visit and conversion targets. Managed wholesale and online retail, built and maintained wholesale relationships, and drove stock availability, selling through, promotions, pricing and order management with the factory. Led digital marketing strategy including Klaviyo email, Meta Ads via Meta Business Manager, and planned/scheduled social content and promotions across Facebook, Instagram, TikTok and Pinterest. Managed digital and social budgets and all digital/social channels for the brand. Drove sales and brand expansion into international markets (UK, EU, US).

Digital & Ecommerce Project Manager at Tong Sing

Worked remotely for an Australian export and transport company based in Cairns. Drove ecommerce and digital expansion projects in Singapore and the UK, supporting sales and growth for Australian brands via direct-to-consumer and B2B channels. Managed marketing, promotions, budgets, stock and international teams; updated SEO and Google Ads; and planned and executed ecommerce growth initiatives to support brand expansion across markets.

General Manager - E-commerce & B2B at Active Basics

Led e-commerce and B2B operations for an Australian athletic wear company. Increased Y-O-Y sales by 230%, introduced/expanded wholesale client base, and expanded into e-commerce channels. Built and maintained the Shopify website and drove commerce strategy using marketplaces (The Iconic, Amazon). Managed wholesale and online retail, relationships with wholesale accounts, and customer service/returns enquiries. Directed digital marketing strategy including Klaviyo/Omnisend email, SMS, and Meta Business Manager Facebook ads, tracking Google Analytics and ad spend, and scheduling social media promotions across Facebook, Instagram, TikTok, and Pinterest. Managed digital budgets and reporting on performance, conversions, and analytics. Oversaw 3PL fulfilment warehousing integrations and processes, stock allocations, and cost/inventory decision-making. Planned and executed new initiatives to grow brand awareness and sales, explored strategic partnerships, and led a performance partnership pr

E-commerce Marketplace Manager at Boardriders

Managed e-commerce marketplace performance across multiple Boardriders brands and products, supporting a small marketplace team across channels. Increased overall e-commerce marketplace Y-O-Y sales by 110%. Managed coaching and performance development to achieve objectives aligned with company strategy. Worked with brand merchants on product and channel requirements, including category performance, search strategy, service and delivery, and partner relationship management. Partnered with internal digital marketing team and marketplace partners for marketing, promotions, and campaigns. Provided weekly/monthly performance reporting with analytical insights across sales, store traffic, conversions, and listings, ensuring profitability and target achievement.

E-commerce Marketplace Coordinator at Boardriders

Supported multiple Boardriders brands and products across marketplace and dropship channels. Achieved sales targets and supported category performance, search strategy, service and delivery, and partner relationship maintenance. Conducted weekly/monthly marketplace performance reporting, providing analytical insights on sales, store traffic, conversions, and listings to support profitability and target achievement. Worked with IT and channels on platform changes/upgrades. Maintained product listings on marketplaces primarily using Magento, Comestri, and other e-commerce platforms. Collaborated with product teams on product selection and inventory requirements to ensure proper product/channel segmentation and profitability targets related to customer experience and order KPIs.

Ecommerce Marketplace Coordinator at Boardriders

Supported Boardriders brands/products across multiple marketplace and dropship channels including The Iconic, Surfstitch, The Market NZ, eBay and WSL. Achieved sales targets, supported category performance, search strategy, service and delivery, and maintained partner relationships. Managed marketplace performance and weekly/monthly reporting on sales and product insights; provided analytics on store traffic, conversions and listings. Worked with IT and channels on platform changes/upgrades, managed product listings mainly using Magento and Commerce tools, and collaborated with product teams on product selection and inventory requirements to achieve channel/product segmentation and transaction profit targets while improving customer experience and order KPIs.

Intern - Asset Management at Amundi Asset Management (Singapore office)

Provided exposure to investment operations and internal functions during an internship in Singapore. Supported learning across trading desk concepts (Bloomberg training, trading guidelines, risk control/development, market information, and regulatory/legal compliance), finance (accounting and financial control processes), HR (company overview, HR roles and policies, HR compliance, and regulatory overview), client servicing (wholesale and institutional client support), and marketing (introduction to APM marketing and communication coverage, tools and processes including PR and events).

Intern (Asset Management) / Asset Management Intern at Amundi Asset Management

Internship in the Singapore office assisting with exposure to multiple areas including trading desk overview, finance/accounting and financial control processes, HR/company overview and HR policies, compliance overview and fund/trading process context, client servicing for wholesale/institutional clients, and marketing introduction to AP&M marketing communication coverage, tools and processes (PR/events).

Online & eBay Coordinator at Lorna Jane

Assisted the Lorna Jane Online team globally with website maintenance and marketplace operations across AU and US eBay stores. Managed merchandising and supported product content tasks including cross-selling, HTML specifications, product descriptions, SEO content, and uploading products to marketplaces. Implemented SEO and PPC campaigns and maintained ongoing stock and inventory levels to sustain sales momentum. Drove online promotions and campaigns aligned with business objectives and pricing strategies. Created and managed weekly marketing EDMs. Performed daily analytics review including conversion rates and customer feedback, supporting iteration for performance improvements. Used Commerce Connect for product uploads and marketplace categorisation/markdowns.