Available to hire
Hi, I’m Jasmine Khairmohammed, a marketing consultant based in Auckland, NZ. I help growing organisations craft integrated marketing solutions, from strategy and branding to websites and campaigns.
I bring over five years of experience across professional services, leadership development, and trade industries, combining storytelling, design, and commercial thinking to boost brand visibility, engagement, and client growth. I founded Nexus Reach Limited to partner with business owners in positioning, messaging, and marketing systems for sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Marketing Consultant at Nexus Reach Limited
January 1, 2023 - PresentFounded and grown a marketing consultancy delivering strategy, branding, websites, and campaigns for SMEs and professional services firms. Led end-to-end marketing strategy and delivery across multiple client portfolios including accounting, leadership development, and trade services. Built and managed a small delivery team of designers and subcontractors, ensuring quality and timely outputs. Led website strategy, UX refinement, and platform builds across Squarespace, WordPress, and Wix. Developed brand identities, visual systems, and marketing collateral aligned to growth goals. Planned and executed social media and email programmes to improve engagement. Produced SEO-informed content to strengthen authority and search visibility. Designed marketing assets and advised on positioning, messaging, and marketing systems.
Digital Communications Assistant at Foodstuffs North Island
July 1, 2023 - December 31, 2023Created and managed engaging digital content for email campaigns, internal communication tools, and digital platforms. Redesigned SharePoint intranet pages and streamlined operational communications to stores. Collaborated with the Internal Communications and Events team to design and implement effective communication strategies. Produced creative multimedia content that adhered to brand standards. Provided comprehensive support for internal communication activities and events. Assisted stakeholders in developing reports, content, and presentation materials.
Operations & Marketing at Play CLC Limited
January 1, 2022 - PresentLead marketing strategy and assisting with programme delivery for leadership development courses, organisational clients, and public programmes. Served as primary client and participant contact, overseeing end-to-end delivery of workshops, webinars, and programme launches. Produced integrated campaign assets across websites, email, social media, print, and video content. Managed brand, website, and digital presence including messaging, UX, and content structure. Delivered social media strategy and content across LinkedIn, Instagram, and Facebook, achieving campaigns exceeding 4,000 impressions and 500+ clicks. Created promotional video for the workshop space generating 26,000+ views and reaching 15,000+ accounts. Implemented operational systems and workflows improving efficiency, coordination, and campaign delivery timelines. Tracked engagement and campaign performance, providing reporting and insights to guide programme growth. Coordinated external suppliers, venues, and collaborators
Marketing Consultant at Kinghans Accountants & Advisors
January 1, 2023 - PresentEnhanced brand visibility through targeted marketing campaigns and consistent branding across all communications. Led brand and marketing strategy for a growing accounting and advisory firm. Advised partners on positioning, service communication, and client engagement approach. Directed website strategy, structure, SEO, and ongoing content development on Squarespace. Translated complex financial, tax, and regulatory topics into clear, client-focused content. Planned and delivered integrated campaigns across newsletters, blogs, social media, and announcements. Strengthened digital presence and thought leadership across LinkedIn, Facebook, Instagram, and Google. Supported business development through proposals, presentations, and marketing collateral. Ensured brand consistency and professional communication across all client touchpoints. Conducted market and audience research to inform marketing direction and service messaging.
Client Services Manager at Kinghans Accountants & Advisors
January 1, 2019 - December 31, 2022Enhanced client services and managed stakeholder communications, overseeing delivery of client engagements. Led proposals and marketing collateral development, supporting business development and thought leadership initiatives. Ensured brand consistency across client touchpoints and marketing channels.
Campus Ambassador at Tripsee Life
April 1, 2017 - July 31, 2017Worked on creating brand awareness on university campus. Circulated messages and offered promotional items to introduce students to Tripsee Life. Shared marketing materials on social media and measured audience perception of travel ideas/destinations. Answered questions, highlighted key features, and offered further details about unique tour details to educate visitors.
Content Writer Intern at Decode Mediacom
February 1, 2017 - PresentCreated travel content and itineraries for an organization that wanted to develop its brand. Utilised exceptional writing, editing and proofreading skills to produce engaging and error-free content. Completed thorough research into assigned topics.
Communications Intern at India Film Project (IFP)
July 1, 2016 - December 31, 2016Acted as a bridge between the people and the company. Communicated with the participants and guided them throughout the project. Worked in a team and developed communications strategies to drive project. Was part of organising a successful International Film Festival in Mumbai. Managed various roles like handling the social media, hospitality, and other ad hoc duties during the time of the festival.
Education
Master of Marketing at Auckland University of Technology
January 1, 2022 - December 31, 2024Bachelor of Arts at St. Xavier's College, India
January 1, 2014 - December 31, 2017Qualifications
Industry Experience
Professional Services, Retail, Education, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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