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Strategic marketing consultant with 7+ years’ experience delivering integrated campaigns across higher education, agency, and consulting environments. Known for audience-led strategy, content and systems thinking, and translating complex ideas into clear, actionable plans that drive meaningful outcomes. I partner with stakeholders to build scalable yet human marketing ecosystems—connecting brand, engagement and conversion across digital channels. I bring strong campaign delivery, stakeholder collaboration, and data-informed continuous improvement across CRM, marketing automation and performance marketing.…Strategic marketing consultant with 7+ years’ experience delivering integrated campaigns across higher education, agency, and consulting environments. Known for audience-led strategy, content and systems thinking, and translating complex ideas into clear, actionable plans that drive meaningful outcomes. I partner with stakeholders to build scalable yet human marketing ecosystems—connecting brand, engagement and conversion across digital channels. I bring strong campaign delivery, stakeholder collaboration, and data-informed continuous improvement across CRM, marketing automation and performance marketing.

Jasmine Winch

Marketing Consultant, Marketing Strategist, Marketing Automation Specialist, +7

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Strategic marketing consultant with 7+ years’ experience delivering integrated campaigns across higher education, agency, and consulting environments. Known for audience-led strategy, content and systems thinking, and translating complex ideas into clear, actionable plans that drive meaningful outcomes. I partner with stakeholders to build scalable yet human marketing ecosystems—connecting brand, engagement and conversion across digital channels. I bring strong campaign delivery, stakeholder collaboration, and data-informed continuous improvement across CRM, marketing automation and performance marketing.…Strategic marketing consultant with 7+ years’ experience delivering integrated campaigns across higher education, agency, and consulting environments. Known for audience-led strategy, content and systems thinking, and translating complex ideas into clear, actionable plans that drive meaningful outcomes. I partner with stakeholders to build scalable yet human marketing ecosystems—connecting brand, engagement and conversion across digital channels. I bring strong campaign delivery, stakeholder collaboration, and data-informed continuous improvement across CRM, marketing automation and performance marketing.

Available to hire

Strategic marketing consultant with 7+ years’ experience delivering integrated campaigns across higher education, agency, and consulting environments. Known for audience-led strategy, content and systems thinking, and translating complex ideas into clear, actionable plans that drive meaningful outcomes.

I partner with stakeholders to build scalable yet human marketing ecosystems—connecting brand, engagement and conversion across digital channels. I bring strong campaign delivery, stakeholder collaboration, and data-informed continuous improvement across CRM, marketing automation and performance marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Marketing Consultant, Engagement at Curtin University

June 1, 2025 - May 31, 2026

Partner with internal stakeholders across faculties and service areas to plan, deliver, and optimise integrated marketing campaigns aligned to Curtin’s brand and engagement with diverse student and community audiences. Lead development and execution of multi-channel campaigns across owned platforms, collaborating with brand, digital, CX, and conversion teams for consistency and performance. Provide trusted marketing advice by translating business needs into briefs, campaign strategies, and execution plans informed by research, insights, and performance data. Manage multiple concurrent campaigns balancing priorities, timelines, and budgets; evaluate performance and prepare insights-based reporting. Support University relationship management by representing University Marketing in meetings and working groups; contribute to process improvement and campaign evaluation. Provide guidance on brand governance and marketing activity adherence to Curtin brand standards. Contribute to operati

Lead Generation Manager / Marketing Strategist at Blank Walls International

August 1, 2024 - January 31, 2025

Partnered with founders to develop and execute lead generation and growth strategies across public art, placemaking, property, and government sectors. Identified high-value opportunities using market and audience insights and designed targeted outreach and engagement strategies aligned to business development goals. Designed and implemented a CRM system (ActiveCampaign) to create structured pipelines, segmentation, and automation for consistent lead nurture and conversion. Worked across strategy and execution to improve visibility of opportunities, strengthen engagement, and support conversion into active projects.

Head of Performance Marketing at VYBRNT Pty Ltd

March 1, 2024 - August 31, 2024

Planned and executed multi-channel campaigns across CRM, email, and digital channels including copywriting, segmentation, deployment, and reporting. Owned departmental financial performance, revenue targets, and service delivery outcomes. Oversaw end-to-end database marketing, customer journey mapping, and automation strategies. Led and developed a performance marketing team, coaching to achieve client and business goals. Partnered with client marketing and sales teams to align strategy, execution, and performance reporting. Designed and implemented CRM system (ActiveCampaign) to support lead generation, pipeline tracking, and conversion. Delivered measurable performance improvements across multiple clients through CRM optimisation and customer journey strategies.

Performance Marketing & Creative Content Manager at VYBRNT Pty Ltd

September 1, 2022 - March 1, 2024

Managed integrated performance marketing programs combining CRM, automation, email, SMS, content, and design. Supported and optimised paid campaigns across Google, Meta, and LinkedIn Ads as part of full-funnel marketing strategies. Led campaign planning, execution, and optimisation across multiple client accounts. Oversaw creative direction, copywriting, and UX/UI improvements across client and internal platforms. Supported onboarding of new clients and contributed to service development and process improvement initiatives.

Marketing Automation Specialist at VYBRNT Pty Ltd

June 1, 2021 - September 1, 2022

Supported integrated performance marketing by managing CRM/automation and lifecycle communications, including email and SMS, as well as optimising customer journeys to drive acquisition and conversion outcomes.

Marketing Strategist & Consultant (independent practice) at Independent Consulting Practice

January 1, 2021 - January 1, 2026

Delivered strategic marketing, growth and engagement initiatives across education, professional services, property, lifestyle and creative sectors. Worked with founders and marketing leaders to design integrated marketing strategies based on customer insights and business objectives. Designed and implemented CRM systems, customer journey maps, segmentation frameworks and campaign plans supporting acquisition and conversion. Served as a trusted advisor translating data into recommendations and practical execution plans across multiple concurrent client engagements.

Marketing Strategist & Consultant (Independent consulting practice)

January 1, 2021 - January 1, 2025

Delivered strategic marketing, growth, and engagement initiatives across education, professional services, property, lifestyle, and creative sectors. Partnered with founders and marketing leaders to design integrated strategies aligned to business objectives and customer insights. Designed and implemented CRM systems, customer journey maps, segmentation frameworks, and campaign plans supporting acquisition and conversion. Acted as a trusted advisor translating data and insights into executive-ready recommendations and practical implementation plans while managing multiple concurrent client engagements. Collaborated with internal teams and external agencies to ensure cohesive delivery across creative, digital, content, and technical workstreams.

Marketing & Digital Coordinator / Marketing Assistant at Campaign Del Mar (formerly Idiello)

January 1, 2020 - December 31, 2022

Supported planning and execution of integrated digital marketing campaigns across social, email, and web platforms. Managed CRM and email marketing platforms ensuring data accuracy, campaign delivery, and customer journey continuity. Executed social media scheduling, community management, and performance reporting. Assisted with digital advertising campaigns including audience targeting, creative testing, and reporting. Contributed to digital merchandising and content development including campaign assets and website updates. Worked with CX, design, and strategy teams to support cohesive customer experiences.

Reception, Reservations & Marketing Assistant at Peninsula Hot Springs

January 1, 2018 - January 1, 2021

Provided high-quality customer service in a fast-paced, experience-led environment. Managed high volumes of customer communication across phone, email, and digital channels. Supported marketing operations, campaign rollouts, and customer communications. Collaborated cross-functionally to ensure consistent messaging and seamless customer experience. Applied sales and upsell techniques during booking processes contributing to revenue and guest satisfaction.