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I'm Joel Jason De Croos, a Marketing & Analytics professional with a track record of using data to drive growth across digital marketing, performance analysis, and campaign optimization. Over 4+ years, I’ve helped vehicle dealerships in Australia and global B2B/e-commerce clients improve ROI through GA4, GTM, Meta Pixel & CAPI, TikTok tracking, and robust dashboarding. I thrive on turning complex data into actionable insights that inform budget decisions and creative optimizations. My strengths lie in troubleshooting tracking issues, streamlining reporting, and delivering data-driven strategies that scale. I excel at collaborating with campaign managers on budgeting and forecasting to maximize spend efficiency, while maintaining a clear focus on growth, lead generation, and performance improvements for clients across multiple markets.…I'm Joel Jason De Croos, a Marketing & Analytics professional with a track record of using data to drive growth across digital marketing, performance analysis, and campaign optimization. Over 4+ years, I’ve helped vehicle dealerships in Australia and global B2B/e-commerce clients improve ROI through GA4, GTM, Meta Pixel & CAPI, TikTok tracking, and robust dashboarding. I thrive on turning complex data into actionable insights that inform budget decisions and creative optimizations. My strengths lie in troubleshooting tracking issues, streamlining reporting, and delivering data-driven strategies that scale. I excel at collaborating with campaign managers on budgeting and forecasting to maximize spend efficiency, while maintaining a clear focus on growth, lead generation, and performance improvements for clients across multiple markets.

Joel Jason De Croos

Performance Marketer, Growth Marketer, Marketing Analyst, +2

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I'm Joel Jason De Croos, a Marketing & Analytics professional with a track record of using data to drive growth across digital marketing, performance analysis, and campaign optimization. Over 4+ years, I’ve helped vehicle dealerships in Australia and global B2B/e-commerce clients improve ROI through GA4, GTM, Meta Pixel & CAPI, TikTok tracking, and robust dashboarding. I thrive on turning complex data into actionable insights that inform budget decisions and creative optimizations. My strengths lie in troubleshooting tracking issues, streamlining reporting, and delivering data-driven strategies that scale. I excel at collaborating with campaign managers on budgeting and forecasting to maximize spend efficiency, while maintaining a clear focus on growth, lead generation, and performance improvements for clients across multiple markets.…I'm Joel Jason De Croos, a Marketing & Analytics professional with a track record of using data to drive growth across digital marketing, performance analysis, and campaign optimization. Over 4+ years, I’ve helped vehicle dealerships in Australia and global B2B/e-commerce clients improve ROI through GA4, GTM, Meta Pixel & CAPI, TikTok tracking, and robust dashboarding. I thrive on turning complex data into actionable insights that inform budget decisions and creative optimizations. My strengths lie in troubleshooting tracking issues, streamlining reporting, and delivering data-driven strategies that scale. I excel at collaborating with campaign managers on budgeting and forecasting to maximize spend efficiency, while maintaining a clear focus on growth, lead generation, and performance improvements for clients across multiple markets.

Available to hire

I’m Joel Jason De Croos, a Marketing & Analytics professional with a track record of using data to drive growth across digital marketing, performance analysis, and campaign optimization. Over 4+ years, I’ve helped vehicle dealerships in Australia and global B2B/e-commerce clients improve ROI through GA4, GTM, Meta Pixel & CAPI, TikTok tracking, and robust dashboarding. I thrive on turning complex data into actionable insights that inform budget decisions and creative optimizations.

My strengths lie in troubleshooting tracking issues, streamlining reporting, and delivering data-driven strategies that scale. I excel at collaborating with campaign managers on budgeting and forecasting to maximize spend efficiency, while maintaining a clear focus on growth, lead generation, and performance improvements for clients across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Growth Media & Data Coordinator at Autoleague Colombo

April 1, 2025 - November 17, 2025

Current role focusing on implementing and optimising GA4, GTM, Meta Pixel, Meta Conversion API (CAPI), and TikTok conversion tracking to improve event accuracy and enable advanced campaign optimization. Responsibilities include resolving GA4 data discrepancies, building integrated dashboards in GA4, Looker Studio, and AgencyAnalytics to consolidate paid search and social data, and onboarding new vehicle dealerships with accurate tracking. Partnering with campaign managers on budgeting and forecasting to optimise media spend and deliver ROI uplift (10-15%).

Marketing Analytics Coordinator at Autoleague Colombo

April 1, 2025 - April 1, 2025

Supported digital marketing and analytics for vehicle dealerships across Perth and VIC, implementing GA4 event tracking for campaigns and website performance. Responsibilities included configuring and optimizing GTM tags and Meta Pixel events, designing dashboards in GA4 and Looker Studio, and delivering insights on campaign performance and user behavior to guide optimization and reporting.

Performance Marketing Analyst at Surge Global Colombo

July 1, 2024 - July 1, 2024

Managed advertising budgets of $100,000–$200,000 per month across global B2B and e-commerce projects. Developed and optimized strategies to drive purchases and ROAS for SaaS and e-commerce clients, planned prospecting and remarketing campaigns across Meta, Google, LinkedIn, and TikTok, and implemented tracking (Meta Pixel, GTM) to measure campaign effectiveness. Conducted competitor and market trend analysis and delivered weekly/monthly reports with data visualizations, including ad account audits to inform improvements.

Marketing Analytics Intern at Surge Global Colombo

February 1, 2022 - February 1, 2022

Conducted keyword research, optimization, and competitor analysis to improve campaign performance. Assisted in implementing tracking pixels/events to measure user behavior and campaign effectiveness, and contributed to client blueprints aligning marketing efforts with target demographics.