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I'm a passionate, detail-oriented designer and illustrator focused on creating cohesive brand families with engaging artwork, consistent design architecture, and strong shelf appeal. I lead branding, packaging design, and creative direction for beverages, cannabis products, and lifestyle brands, building durable design systems, mentoring teams, and collaborating across marketing, production, and agencies to deliver award-winning results.…I'm a passionate, detail-oriented designer and illustrator focused on creating cohesive brand families with engaging artwork, consistent design architecture, and strong shelf appeal. I lead branding, packaging design, and creative direction for beverages, cannabis products, and lifestyle brands, building durable design systems, mentoring teams, and collaborating across marketing, production, and agencies to deliver award-winning results.

Jason C. Roberson

Packaging Designer, Brand Designer, Illustrator, +4

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I'm a passionate, detail-oriented designer and illustrator focused on creating cohesive brand families with engaging artwork, consistent design architecture, and strong shelf appeal. I lead branding, packaging design, and creative direction for beverages, cannabis products, and lifestyle brands, building durable design systems, mentoring teams, and collaborating across marketing, production, and agencies to deliver award-winning results.…I'm a passionate, detail-oriented designer and illustrator focused on creating cohesive brand families with engaging artwork, consistent design architecture, and strong shelf appeal. I lead branding, packaging design, and creative direction for beverages, cannabis products, and lifestyle brands, building durable design systems, mentoring teams, and collaborating across marketing, production, and agencies to deliver award-winning results.

Available to hire

I’m a passionate, detail-oriented designer and illustrator focused on creating cohesive brand families with engaging artwork, consistent design architecture, and strong shelf appeal.

I lead branding, packaging design, and creative direction for beverages, cannabis products, and lifestyle brands, building durable design systems, mentoring teams, and collaborating across marketing, production, and agencies to deliver award-winning results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer and Illustrator at Self-employed at www.JasonRoberson.com

February 28, 2015 - Present

Award-winning packaging design and illustration for Deschutes Brewery, Craft Brew Alliance (AB/InBev), Sierra Nevada Brewing Co., Highland Brewing, Russian River Brewing Co., Kirkland Brands, and many more. Peak Drift Beverages: Designed company branding system and packaging for beer, seltzer, and other beverages for the largest brewer in South Carolina. Production design collaborations for WX Brands, Green Thumb Industries, and Deschutes Brewery.

Production Designer at WX Brands

March 1, 2024 - Present

Production Designer for wine labels, enclosures, and cartons. Offset, Flexo, and Digital; Press Checks; review label prints for color accuracy, registration, and quality.

Production Designer at Green Thumb Industries

August 1, 2025 - Present

Production Designer for 2nd largest cannabis producer in the world. Production design for packaging, social media, events, on-premise accounts. Designer for digital advertising, events, presentations, and corporate communications.

Art Director at Sierra Nevada Brewing Co.

December 1, 2005 - March 1, 2015

Creative lead and team leader during the company’s largest growth period (3x increase in volume). Lead creative projects, creative agencies, and freelance artists on key brand initiatives. Hired and managed the in-house design team. Designed packaging for core brands, seasonal releases, and specialty products. Provided creative and art direction for all branding, events, and other creative projects. Helped to establish company brand and messaging guidelines.

Graphic Designer at Sierra Nevada Brewing Co.

April 1, 2004 - December 1, 2005

Graphic Designer and Webmaster. Produced packaging designs and oversaw press checks. Designed point-of-sale materials and production assets. Company webmaster and website developer.

Multimedia Instructor (3D Animation and Modeling) at Butte Community College

July 31, 2003 - December 31, 2009

Multimedia Instructor in 3D Animation and Modeling. Introduced students to 3D modeling and animation, inspiring several to pursue successful careers in 3D animation.

Freelance Designer and Illustrator at Self-employed

March 1, 2015 - Present

Passionate, detail-oriented designer focused on creating cohesive brand families with engaging artwork, consistent design architecture, and strong shelf appeal. Award-winning packaging design and illustration for Deschutes Brewery, Craft Brew Alliance (AB/InBev), Sierra Nevada Brewing Co., Highland Brewing, Russian River Brewing Co., Kirkland Brands, and many more. Peak Drift Beverages: designed branding system and packaging for beer, seltzer, and other beverages for the largest brewer in South Carolina. Production designer for WX Brands, Green Thumb Industries, and Deschutes Brewery.

Instructor at Butte Community College

August 1, 2003 - January 1, 2010

Multimedia Instructor in 3D Animation and Modeling; introduced students to 3D modeling and animation, inspiring several to pursue successful careers in 3D animation; skills included 3D animation, 3D modeling, 3D printing, and video production.