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I'm Jason Groenewald, a Senior UI, brand, and product designer with over 12 years of experience building scalable design systems across fintech, healthcare, and high-growth platforms. I specialize in transforming complex requirements into clear, high-fidelity product direction and aligning visual craft with business goals to reduce friction and improve delivery efficiency in cross-functional teams. I thrive in challenging environments with legacy systems and regulatory constraints, turning user insights into scalable design systems and reusable components that boost trust and brand equity. I enjoy partnering with stakeholders to shape product roadmaps and deliver outcomes that meet user needs and business goals.…I'm Jason Groenewald, a Senior UI, brand, and product designer with over 12 years of experience building scalable design systems across fintech, healthcare, and high-growth platforms. I specialize in transforming complex requirements into clear, high-fidelity product direction and aligning visual craft with business goals to reduce friction and improve delivery efficiency in cross-functional teams. I thrive in challenging environments with legacy systems and regulatory constraints, turning user insights into scalable design systems and reusable components that boost trust and brand equity. I enjoy partnering with stakeholders to shape product roadmaps and deliver outcomes that meet user needs and business goals.

Jason Groenewald

UI Designer, UX Designer, Product Designer, +2

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I'm Jason Groenewald, a Senior UI, brand, and product designer with over 12 years of experience building scalable design systems across fintech, healthcare, and high-growth platforms. I specialize in transforming complex requirements into clear, high-fidelity product direction and aligning visual craft with business goals to reduce friction and improve delivery efficiency in cross-functional teams. I thrive in challenging environments with legacy systems and regulatory constraints, turning user insights into scalable design systems and reusable components that boost trust and brand equity. I enjoy partnering with stakeholders to shape product roadmaps and deliver outcomes that meet user needs and business goals.…I'm Jason Groenewald, a Senior UI, brand, and product designer with over 12 years of experience building scalable design systems across fintech, healthcare, and high-growth platforms. I specialize in transforming complex requirements into clear, high-fidelity product direction and aligning visual craft with business goals to reduce friction and improve delivery efficiency in cross-functional teams. I thrive in challenging environments with legacy systems and regulatory constraints, turning user insights into scalable design systems and reusable components that boost trust and brand equity. I enjoy partnering with stakeholders to shape product roadmaps and deliver outcomes that meet user needs and business goals.

Available to hire

I’m Jason Groenewald, a Senior UI, brand, and product designer with over 12 years of experience building scalable design systems across fintech, healthcare, and high-growth platforms. I specialize in transforming complex requirements into clear, high-fidelity product direction and aligning visual craft with business goals to reduce friction and improve delivery efficiency in cross-functional teams. I thrive in challenging environments with legacy systems and regulatory constraints, turning user insights into scalable design systems and reusable components that boost trust and brand equity. I enjoy partnering with stakeholders to shape product roadmaps and deliver outcomes that meet user needs and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

UI/UX Designer at Now Boarding

November 1, 2023 - December 1, 2025

Defined product goals, user needs, and experience strategy in collaboration with clients and internal teams; translated into UX artefacts including user journeys, wireframes, prototypes, and interface designs. Supported products from early discovery through delivery, addressing usability challenges and improving clarity across digital experiences. Managed multiple engagements concurrently while maintaining consistency, quality, and alignment with broader business objectives.

Senior Product Designer at AnyVan South Africa and AnyVan Business

March 1, 2021 - October 1, 2023

Led product and UI design across multiple business units and markets, focusing on standardizing brand expression and interface patterns to improve consistency and trust across the organization. Contributed to UX decisions through research and close collaboration with product, engineering, and business stakeholders. Designed and launched a company-wide brand and design portal enabling teams to self-serve assets and patterns, supporting adoption of shared standards. Developed and maintained a design system and component library used across product and marketing surfaces.

Mid-level Product Designer at Urbian

August 1, 2019 - February 1, 2021

Designed digital products to validate MVPs and align internal teams around shared goals. Led UX strategy and solutions for early-stage startups across Africa. Built an internal brand tool for a major insurance client. Launched an internal branding tool for a key enterprise client; prototyped an innovative concept for low-cost housing solutions.

Senior UI / UX Designer at Platinum Seed

March 1, 2018 - July 1, 2019

Designed digital products, websites, and applications for international clients across a range of industries. Applied UI and brand design expertise to establish scalable visual systems and pattern libraries. Led a brand standardisation and website overhaul for a US-based hybrid robo-financial company, improving clarity and consistency within a regulated environment.

Lead UI / UX Designer at Politburo

May 1, 2016 - February 1, 2018

Owned the UX and UI direction across multiple client projects, designing custom WordPress themes and digital products for local and international brands. Influenced internal UX standards and development practices, advocating more user-centred approaches and improved design quality across the organisation.

WordPress Developer at Dreamsmiths

March 1, 2015 - April 1, 2016

Built scalable WordPress websites for corporate clients, working closely with designers. This role strengthened my UX and UI capability through hands-on front-end implementation and close collaboration with clients.

Junior Front-end Developer and Designer at Dreamsmiths

July 1, 2012 - June 1, 2014

Delivered front-end solutions and digital landing pages as part of a multi-disciplinary team, building a strong foundation in UI, UX, and development.

Junior Front-end Developer & Designer at Dreamsmiths

July 1, 2012 - June 1, 2014

Early-career role as a frontend developer and designer tasked with building scalable frontend solutions and landing pages for digital marketing initiatives.