Available to hire
I’ve worked with words for 20-plus years, and for the last 6 I’ve been designing content for digital products. I’m a word nerd who believes small words can pack a big punch – especially when clarity, trust and accessibility matter.
I speak up for inclusive, accessible content in what I design and how I work. And although I’m hired by companies, I work for their customers.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Senior UX Writer & Content Designer at Tesco
January 1, 2022 - January 1, 2026Co-created content design best practices; designed guidance for the content design system; led initiative to bring help content into UX ownership; delivered talks on UX writing and accessibility; improved accessibility of customer-facing emails; shipped work valued at £12,327,133 in projected sales revenue and £1,620,749 in projected profit.
UX Writer & Copywriter at Nile HQ
January 1, 2021 - December 1, 2021Led content for Lloyd’s design system, shaping the digital voice and UX writing guidelines; wrote guidance on accessible UX writing; created design system component and foundation documentation with designers and developers; content lead on a community engagement toolkit created for NatWest.
Senior UX Writer & Copywriter at BBC Studios
January 1, 2020 - January 1, 2023Produced accessible, sales-focused content for showcasing at Mipcom; wrote microcopy including navigation, CTAs and error states for a BBC website; localised and adapted programme synopses for the launch of BBC Select (US Prime streaming platform).
SEO Copywriter at FutureLearn
November 1, 2020 - January 1, 2021Delivered web content on digital-learning courses for a new product launch; reshaped on-brand content for non-native English speakers; used keyword tools to research and amplify SEO rankings; created keyword-rich titles, H2s, metadata titles and descriptions.
Web Copy at Klyk
October 1, 2019 - October 1, 2019Web copy, newsletters, blogs for company launch.
Content Producer / Writer at Farfetch
April 1, 2019 - October 1, 2019Led weekly content production. Managed workflow and sub-editors.
Editor / Content Writer at IBT Media
July 1, 2015 - February 1, 2017Edited and fact-checked web news content; added Google-friendly links and keywords; wrote headers and tags for socials and SEO.
Web Copywriter at Bookmark
June 1, 2010 - July 1, 2010Created microcopy and navigationals on offline material for Tesco; wrote short-form multichannel copy for Regus and Barclays.
Copywriter / Content Designer at The Search Agency
August 1, 2009 - October 1, 2009Localized UX and SEO microcopy from US sources.
Web Content Editor at GOV.UK
July 1, 2009 - PresentWeb content audits and reporting; rewrote content to UX best practices.
Web Copywriter at Klyk
October 1, 2019 - October 31, 2019Web copy, newsletters, blogs for company launch.
Copywriter at Farfetch
April 1, 2019 - October 1, 2019Led weekly content production. Managed workflow and sub-editors.
Editor at IBT Media
July 1, 2015 - February 1, 2017Edited and fact-checked web news content. Added Google-friendly links and keywords. Wrote headers and tags for socials and SEO.
Copywriter at Bookmark
June 1, 2010 - July 1, 2010Created microcopy and navigationals on offline material for Tesco. Wrote short-form multichannel copy for Regus and Barclays.
Copywriter at Bookmark
December 1, 2015 - December 31, 2015Created microcopy and navigationals on offline material for Tesco. Wrote short-form multichannel copy for Regus and Barclays.
Copywriter at The Search Agency
August 1, 2009 - October 1, 2009Localised UX and SEO microcopy from US sources.
Web Content Auditor at GOV.UK
July 1, 2009 - July 1, 2009Web content audits and reporting. Rewrote content to UX best practices.
Education
Introduction to Web Accessibility at edX / W3C
January 11, 2030 - February 16, 2026Fundamentals of UX Writing at UX Writing Hub
January 11, 2030 - February 16, 2026NCTJ Diploma in Sub-Editing (B) at noSWeat Journalism Training College, London
January 11, 2030 - February 16, 2026BA (Hons) in Fashion Promotion & Illustration (2:1) at University College for the Creative Arts, Surrey
January 11, 2030 - February 16, 2026BTEC Foundation Art & Design (2:1) at Grimsby School of Media
January 11, 2030 - February 16, 2026A-levels in Computing (A), Design (B), English (A) at John Leggott College, Scunthorpe
January 11, 2030 - February 16, 2026Introduction to Web Accessibility at edX / W3C
January 11, 2030 - March 11, 2026Fundamentals of UX Writing at UX Writing Hub
January 11, 2030 - March 11, 2026NCTJ Diploma in Sub-Editing (B) at noSWeat Journalism Training College, London
January 11, 2030 - March 11, 2026BA (Hons) in Fashion Promotion & Illustration (2:1) at University College for the Creative Arts, Surrey
January 11, 2030 - March 11, 2026BTEC Foundation Art & Design (2:1) at Grimsby School of Media
January 11, 2030 - March 11, 2026A-levels in Computing (A), Design (B), English (A) at John Leggott College, Scunthorpe
January 11, 2030 - March 11, 2026Qualifications
Introduction to Web Accessibility
January 11, 2030 - March 11, 2026Fundamentals of UX Writing
January 11, 2030 - March 11, 2026NCTJ Diploma in Sub-Editing (B)
January 11, 2030 - March 11, 2026BA (Hons) in Fashion Promotion & Illustration (2:1)
January 11, 2030 - March 11, 2026BTEC Foundation Art & Design (2:1)
January 11, 2030 - March 11, 2026A-levels in Computing (A), Design (B), English (A)
January 11, 2030 - March 11, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet
Experience Level
Expert
Expert
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