Available to hire
Product Designer with over 8 years of experience in designing digital products, scalable user interfaces, maintaining and managing design systems, and creating user experience–based and AI-driven solutions. Experienced in collaborating with large design teams (10+ designers) and skilled in product work across various domains, including ERP Dashboards (CRM, HRM, etc.), e-commerce, affiliate marketing, travel and tourism, investment, sports, and more.
I am always learning and enjoy collaborating with product teams to design effective, user-centered solutions and develop design systems.
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Skills
Experience Level
Language
Persian
Fluent
English
Advanced
Work Experience
Product Designer at AustroByte
September 1, 2024 - November 28, 2025Redesigned AustroCRM across 22 modules, increasing user productivity up to 3x. Created an integrated workflow to eliminate fragmented communication. Identified issues during development and contributed to a more stable and faster product; designed the BOM Navigator dashboard and established the AustroByte brand identity.
Senior Product Designer at Digikala
June 1, 2024 - June 1, 2024Collaborated with 5+ HR departments and conducted usability tests to redesign the Performance Management dashboard based on OKR. Reduced design time by up to 60% through a design system and UI kit for 10+ form scenarios. Improved development time by implementing a scalable solution for change requests on Active forms. Contributed to employee satisfaction and engagement metrics.
Product Designer at Dayanshop
April 1, 2023 - April 1, 2023Redesigned DayanShop leading to a 12% increase in direct traffic; 6% increase in online payment method adoption; 17% increase in leads via gamified landing pages; 87% reduction in support calls through UX improvements; contributed to branding and visual identity; delivered 6 free educational workshops for staff.
Team Lead - Design at Eghamat24
December 1, 2018 - December 1, 2018Increased daily sales share from 1% to 3–5% and boosted app downloads by 1.5x through UX improvements. Designed the Mizboon website and enhanced engagement on the hotel reservation page through flow optimizations and UX writing.
Product Designer at Poolticket
July 1, 2020 - July 1, 2020Increased conversion rate from list pages to detail pages from 59% to 76% and from pages to session details from 5.3% to 9.2%. Achieved 11.4% growth in monthly mobile sales and 5.8% in desktop. Reduced reservation cancellations and proposed a Customer Loyalty Club; designed a design system and branding for PoolTicket.
Product Designer at Shahrkhodro
January 1, 2020 - January 1, 2020Designed UX/UI for online ticket sales with a focus on increasing online interactions. Explored intelligent app concepts including AR profiles, live game results via a scoreboards scan, and fan cards.
Graphic Team Lead at Padide Shandi z
November 1, 2015 - November 1, 2015Increased shareholder interaction by designing the Padideh Shandi Customer Club UX/UI. Systematized task management with a BPM Windows system. Created brand book and visual identity; fully designed office papers and branding assets.
Graphic Web Designer at Kaspid
December 1, 2010 - December 1, 2010Improved the visual interface of Caspideh website projects and increased customer satisfaction.
Education
B.A. in Graphic Design at Farhang & Honar University
January 11, 2030 - November 28, 2025Qualifications
Industry Experience
Software & Internet, Retail, Travel & Hospitality, Media & Entertainment, Professional Services
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