Available to hire
I am a dynamic and results-driven Content Writer with 10+ years of experience crafting compelling digital and brand stories across industries. I specialize in developing SEO-driven, audience-focused content that enhances brand presence and supports strategic marketing objectives.
I am skilled in storytelling, content planning, and digital communication to build strong online visibility and audience engagement. I excel at aligning creative content strategies with business goals to deliver measurable results.
Experience Level
Language
English
Fluent
Urdu
Fluent
Work Experience
Marketing manager at Alif Investment group of companies
January 1, 2019 - January 1, 2024I was marketing and communication manager for a group of 25 companies under the umbrella of Alif Investments. Including Meat one, j., property with in Dubai and overseas
Content & Communication Manager at Alif Investments Group
July 1, 2019 - September 1, 2023Led corporate communication and content initiatives across multiple brands including Meat One, B&B Café, and Emly Chilli. Produced brand content for digital platforms, press releases, newsletters, and corporate reports. Created PR campaigns and storytelling strategies that increased audience engagement and media visibility. Collaborated with cross-functional teams to ensure cohesive brand tone and messaging. Managed and edited all social and web content ensuring brand consistency.
Media Relationship & Content Manager at CRI Group, DIFC Dubai
February 1, 2018 - June 1, 2019Managed client communications, media relations, and content research projects. Developed professional reports, client presentations, and editorial articles. Strengthened brand image through tailored digital communication strategies.
PR & Brand Communication Executive at Oasis Palm Tourism, Dubai
December 1, 2016 - January 1, 2018Created engaging copy for marketing materials, web content, and promotional campaigns. Organized media coverage, events, and press releases to boost brand recognition. Enhanced company reputation through creative storytelling and PR initiatives.
Digital Media Specialist at Fresh Fruits Company, Dubai
July 1, 2016 - December 1, 2016Oversaw website content, blogs, and social media channels. Developed brand-aligned storytelling to increase audience reach and conversions. Conducted research on content performance and optimized campaigns based on insights.
Education
Masters at University of Karachi
January 1, 2006 - October 23, 2009Masters on international relations and Media communication
Masters in International Relations at University of Karachi
January 11, 2030 - January 1, 2009Honors in Mass Communication & Economics at Karachi University
January 11, 2030 - January 1, 2008Intermediate at St. Joseph Govt. College
January 11, 2030 - December 29, 2025Qualifications
Industry Experience
Professional Services, Retail, Travel & Hospitality, Real Estate & Construction, Media & Entertainment, Education
Experience Level
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