I am an award-winning Associate Creative Director with over 12 years of experience leading creative projects at global agencies such as Saatchi & Saatchi, McCann, TBWA, Deloitte Digital, and Ogilvy. Throughout my career, I have been recognized with more than 110 international awards including Cannes Lions, CLIO, and D&AD for my expertise in conceptual innovation and brand storytelling. I excel at creating integrated campaigns across digital, social, retail, and experiential channels. I specialize in blending traditional creative direction with AI design tools like Midjourney, Adobe Firefly, and ChatGPT, which help me accelerate workflows while pushing creative boundaries. I'm passionate about engaging with clients, mentoring multidisciplinary teams, and delivering bold ideas that generate measurable business results globally.…

Jawad Saleem

I am an award-winning Associate Creative Director with over 12 years of experience leading creative projects at global agencies such as Saatchi & Saatchi, McCann, TBWA, Deloitte Digital, and Ogilvy. Throughout my career, I have been recognized with more than 110 international awards including Cannes Lions, CLIO, and D&AD for my expertise in conceptual innovation and brand storytelling. I excel at creating integrated campaigns across digital, social, retail, and experiential channels. I specialize in blending traditional creative direction with AI design tools like Midjourney, Adobe Firefly, and ChatGPT, which help me accelerate workflows while pushing creative boundaries. I'm passionate about engaging with clients, mentoring multidisciplinary teams, and delivering bold ideas that generate measurable business results globally.…

Available to hire

I am an award-winning Associate Creative Director with over 12 years of experience leading creative projects at global agencies such as Saatchi & Saatchi, McCann, TBWA, Deloitte Digital, and Ogilvy. Throughout my career, I have been recognized with more than 110 international awards including Cannes Lions, CLIO, and D&AD for my expertise in conceptual innovation and brand storytelling. I excel at creating integrated campaigns across digital, social, retail, and experiential channels.

I specialize in blending traditional creative direction with AI design tools like Midjourney, Adobe Firefly, and ChatGPT, which help me accelerate workflows while pushing creative boundaries. I’m passionate about engaging with clients, mentoring multidisciplinary teams, and delivering bold ideas that generate measurable business results globally.

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Skills

Experience Level

Language

English
Fluent
German
Advanced
Urdu
Advanced

Work Experience

Senior Creative at Saatchi & Saatchi
January 1, 2025 - Present
Directed Playmobil’s EU rebrand focusing on storytelling across packaging, retail, and digital. Shaped campaign guidelines to ensure alignment with global and market-specific needs. Presented creative concepts to senior stakeholders delivering visually persuasive solutions.
Senior Creative Consultant/ Studio Lead at Deloitte Digital
December 31, 2024 - August 28, 2025
Directed multi-channel rebranding campaigns for SUSE and AMC, aligning business objectives with market relevance. Managed engagement across GCC and global markets ensuring cultural and commercial goals were met. Produced performance reports via PowerBI and Adobe Analytics to aid marketing decisions.
Senior Creative / Creative Lead at McCann
August 31, 2022 - August 28, 2025
Oversaw Opel’s integrated marketing and rebrand campaign across digital, social, experiential, and retail channels. Developed event and sponsorship activations to increase engagement and customer retention. Mentored cross-functional teams to deliver on-brand creative and marketing assets.
Senior Creative at TBWA
February 28, 2019 - August 28, 2025
Developed award-winning visual storytelling for Vodafone, Nissan, and UnityMedia, integrating digital, print, and experiential media. Created globally adaptable design systems reducing campaign turnaround time by 15% while maintaining creative excellence. Produced retail and event branding assets for high-traffic venues to ensure visual cohesion and customer engagement.
Senior Creative at Ogilvy & Mather
October 31, 2017 - August 28, 2025
Directed Coca-Cola 360° packaging campaigns integrating global guidelines with localized storytelling. Created Amnesty International’s Gold Cannes Lions-winning minimalist campaign amplifying human rights messaging. Designed digital-first campaigns and landing pages for Nescafé, boosting online engagement by 30%. Collaborated with production and retail teams to deliver on-brand packaging, signage, and promotional materials for in-store activations.

Education

Master of Arts, Integrated Design at Hochschule Anhalt, Germany
January 1, 2011 - January 1, 2013
Bachelor of Visual Communication Design at National College of Arts, Pakistan
January 1, 2005 - January 1, 2009
Bachelor of Commerce (Marketing) at University of the Punjab, Pakistan
January 1, 1999 - January 1, 2001

Qualifications

Certified UI/UX Designer
January 1, 2024 - December 31, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Telecommunications, Transportation & Logistics

Skills

Experience Level