Hi, I’m Jacquie—a brand designer specializing in fresh, innovative identity systems that are as strategic as they are visually compelling. I love building brands from the ground up—crafting cohesive identity systems that feel thoughtful, ownable, and built to last. At the same time, I have a deep appreciation for the strength of an established system, and I’m just as skilled at designing individual assets that seamlessly align within existing brand frameworks. I’m a collaborative partner and a reliable independent creator—someone who’s easy (and fun) to work with, while staying focused on timelines, budgets, and delivering beyond expectations. Whether you need a logo, a full brand identity system, presentation design, pitch decks, signage, or multimedia assets, I can bring your vision to life with clarity and impact. Most recently, my work with Hasbro, Play-Doh, and Lionsgate Entertainment reflects my ability to translate strategy into compelling brand experiences across platforms, styles, and industries. Let’s create something meaningful—and memorable—together.

JACQUIE PARKER

PRO

Hi, I’m Jacquie—a brand designer specializing in fresh, innovative identity systems that are as strategic as they are visually compelling. I love building brands from the ground up—crafting cohesive identity systems that feel thoughtful, ownable, and built to last. At the same time, I have a deep appreciation for the strength of an established system, and I’m just as skilled at designing individual assets that seamlessly align within existing brand frameworks. I’m a collaborative partner and a reliable independent creator—someone who’s easy (and fun) to work with, while staying focused on timelines, budgets, and delivering beyond expectations. Whether you need a logo, a full brand identity system, presentation design, pitch decks, signage, or multimedia assets, I can bring your vision to life with clarity and impact. Most recently, my work with Hasbro, Play-Doh, and Lionsgate Entertainment reflects my ability to translate strategy into compelling brand experiences across platforms, styles, and industries. Let’s create something meaningful—and memorable—together.

Available to hire

Hi, I’m Jacquie—a brand designer specializing in fresh, innovative identity systems that are as strategic as they are visually compelling.

I love building brands from the ground up—crafting cohesive identity systems that feel thoughtful, ownable, and built to last. At the same time, I have a deep appreciation for the strength of an established system, and I’m just as skilled at designing individual assets that seamlessly align within existing brand frameworks.

I’m a collaborative partner and a reliable independent creator—someone who’s easy (and fun) to work with, while staying focused on timelines, budgets, and delivering beyond expectations. Whether you need a logo, a full brand identity system, presentation design, pitch decks, signage, or multimedia assets, I can bring your vision to life with clarity and impact.

Most recently, my work with Hasbro, Play-Doh, and Lionsgate Entertainment reflects my ability to translate strategy into compelling brand experiences across platforms, styles, and industries.

Let’s create something meaningful—and memorable—together.

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Language

English
Fluent
Italian
Intermediate

Work Experience

Founder, Creative Director at JAX DESIGN
January 1, 2024 - Present
Founder and Creative Director leading integrated brand design and live experiences. Collaborate with business owners, marketing strategists, designers and copywriters to craft cohesive visual identities and tailored communications. Design brand systems, logos, e-commerce, local brand experiences, websites, pitch decks, and all multimedia assets to enhance brand presence and memorability. Art direct lifestyle and product photography.
Design Assistant at KENNETH COLE
January 1, 1989 - January 1, 1990
Design assistant to Kenneth Cole, aiding in shoe design development and material sourcing. Acted as liaison between Kenneth Cole, suppliers, and manufacturers to ensure timely, accurate, and on-budget sample creation.
Production Manager at SUSAN BENNIS WARREN EDWARDS
January 1, 1987 - January 1, 1989
Italian-speaking liaison between couture shoe designers and Italian manufacturers.
Senior Brand Designer at Hasbro, Inc.
January 1, 2017 - December 31, 2023
Contributed to Play-Doh brand’s purpose development and implementation, elevating its mission of imagination. Evolved the brand’s visual identity across global platforms including retail, e-commerce, social media, entertainment, gaming, fan-based experiences, presentations and educational materials. Fostered collaborative relationships with internal teams and external partners and licensors, ensuring a cohesive and compelling brand presence at every touchpoint. Art directed photo and video shoots, creating engaging content aligned with the refreshed brand strategy.
Founder, Creative Director at Jax Design
January 1, 2008 - December 31, 2017
Specialized in integrated brand design for local startups through the fusion of art direction, logo design, graphic design, color theory, interior design, and event planning. Delivered cohesive branded experiences across advertising, cross-platform communications, signage, promotional materials, websites, retail décor and event design.
Senior Art Director at The Link Agency
January 1, 2007 - December 31, 2008
Led concept development, design and execution of branding and promotional assets/events for this advertising/public relations agency until the Rhode Island branch relocated to the West Coast.
Contract Senior Art Director at Alcone
January 1, 1994 - December 31, 1999
Designed print, digital and video assets including concept development and art direction of broadcast commercials for West Coast accounts.
Senior Art Director at Alcone
January 1, 1992 - December 31, 1994
Managed a team in the creative development and execution of promotional print, digital and video assets, including commercials.
Contract Senior Art Director at Lam Design
January 1, 1991 - December 31, 1992
Designed various print promotional materials, collateral and package designs through hand-rendered concepts and digital layouts. Oversaw product photo shoots and illustrators.

Education

BA at DICKINSON COLLEGE
September 1, 1983 - May 15, 1987
International Studies/Fine Art
AAS at PARSONS SCHOOL OF DESIGN / THE NEW SCHOOL
September 1, 1989 - September 1, 1990
Graphic & Advertising Design
Certificate at ART INSTITUTE / BOSTON
September 1, 2010 - September 1, 2011
Interior Design & Decor
BA at Dickinson College
January 11, 2030 - April 7, 2026
AAS at Parsons – The New School
January 11, 2030 - April 7, 2026
Graphic and Advertising Design Certificate at Art Institute/Boston
January 11, 2030 - April 7, 2026
Interior Design at Art Institute/Boston
January 11, 2030 - April 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services, Manufacturing