Jay Cao

Built the overseas marketing department from scratch and led a team to develop domestic clients for overseas expansion across finance, gaming, utilities, and e-commerce. Managed agency and in-house ad placements on Facebook, Google, TikTok, Twitter, Reddit; negotiated media terms and maintained international relationships; organized KOL collaborations and content production; optimized account operation and developed ad-creative methodologies; collaborated with product and tech teams to improve conversion rates; conducted new-hire training and established departmental workflows. Led AI creative platform development and drove W2A and PWA implementations.

Built and led overseas marketing team; managed key customer engagement and overseas media strategy. Oversaw Facebook, Google, TikTok, Twitter, Reddit ads (agency and in-house), KOLs, email marketing, and ASO; negotiated media-buy strategies with media companies and agencies; optimized ad accounts and shared creative methodologies; collaborated with offline overseas departments, product, and PR; trained new employees.

Built commercial advertising market team with creative and operational functions; led customer visits and ad plan presentations; managed ads for game, e-commerce, and tool sectors on Facebook and Google; drove ROI and campaign performance; developed country-specific ad plans, focusing on user growth, activity, retention, and ROI; participated in data analysis with BI to suggest improvement strategies; researched local cultures to create scalable methodologies; coordinated with tech and design to deliver targeted ads.