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I'm Jay Cao, a marketing and overseas growth leader with over a decade of experience building and scaling international advertising programs across finance, gaming, e-commerce, and tech. I excel at leading cross-functional teams, optimizing creative strategies, and delivering ROI through paid media, branding, and content marketing. I thrive on developing scalable processes, training teams, and forging strong media partnerships, always guided by data and ROI. I enjoy tackling challenging markets, especially overseas expansion, and I’m committed to continuous learning and driving growth.…I'm Jay Cao, a marketing and overseas growth leader with over a decade of experience building and scaling international advertising programs across finance, gaming, e-commerce, and tech. I excel at leading cross-functional teams, optimizing creative strategies, and delivering ROI through paid media, branding, and content marketing. I thrive on developing scalable processes, training teams, and forging strong media partnerships, always guided by data and ROI. I enjoy tackling challenging markets, especially overseas expansion, and I’m committed to continuous learning and driving growth.

Jay Cao

Social Media Manager, Social Media Freelancer, Brand Strategist, +3

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I'm Jay Cao, a marketing and overseas growth leader with over a decade of experience building and scaling international advertising programs across finance, gaming, e-commerce, and tech. I excel at leading cross-functional teams, optimizing creative strategies, and delivering ROI through paid media, branding, and content marketing. I thrive on developing scalable processes, training teams, and forging strong media partnerships, always guided by data and ROI. I enjoy tackling challenging markets, especially overseas expansion, and I’m committed to continuous learning and driving growth.…I'm Jay Cao, a marketing and overseas growth leader with over a decade of experience building and scaling international advertising programs across finance, gaming, e-commerce, and tech. I excel at leading cross-functional teams, optimizing creative strategies, and delivering ROI through paid media, branding, and content marketing. I thrive on developing scalable processes, training teams, and forging strong media partnerships, always guided by data and ROI. I enjoy tackling challenging markets, especially overseas expansion, and I’m committed to continuous learning and driving growth.

Available to hire

I’m Jay Cao, a marketing and overseas growth leader with over a decade of experience building and scaling international advertising programs across finance, gaming, e-commerce, and tech. I excel at leading cross-functional teams, optimizing creative strategies, and delivering ROI through paid media, branding, and content marketing.

I thrive on developing scalable processes, training teams, and forging strong media partnerships, always guided by data and ROI. I enjoy tackling challenging markets, especially overseas expansion, and I’m committed to continuous learning and driving growth.

Skills

Facebook Ads

Google Ads

Branding

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Head of Overseas Business Division at Lem Eng Ltd

May 1, 2023 - Present

Built the overseas marketing department from scratch and led a team to develop domestic clients for overseas expansion across finance, gaming, utilities, and e-commerce. Managed agency and in-house ad placements on Facebook, Google, TikTok, Twitter, Reddit; negotiated media terms and maintained international relationships; organized KOL collaborations and content production; optimized account operation and developed ad-creative methodologies; collaborated with product and tech teams to improve conversion rates; conducted new-hire training and established departmental workflows. Led AI creative platform development and drove W2A and PWA implementations.

Superior Oversea Marketing Manager at Huobi Global

December 1, 2021 - May 1, 2023

Built and led overseas marketing team; managed key customer engagement and overseas media strategy. Oversaw Facebook, Google, TikTok, Twitter, Reddit ads (agency and in-house), KOLs, email marketing, and ASO; negotiated media-buy strategies with media companies and agencies; optimized ad accounts and shared creative methodologies; collaborated with offline overseas departments, product, and PR; trained new employees.

Over-sea Market Operation VP at Yunke Technology Company

July 1, 2018 - December 1, 2021

Built commercial advertising market team with creative and operational functions; led customer visits and ad plan presentations; managed ads for game, e-commerce, and tool sectors on Facebook and Google; drove ROI and campaign performance; developed country-specific ad plans, focusing on user growth, activity, retention, and ROI; participated in data analysis with BI to suggest improvement strategies; researched local cultures to create scalable methodologies; coordinated with tech and design to deliver targeted ads.

Commercial Advertising Large Customer Director at Weibo of Sina

August 1, 2017 - July 1, 2018

Built and led the large-client commercial advertising team; conducted local and international campaigns for online retailers, mobile game developers, and APP/H5 optimization; led customer ad planning and data analysis; collaborated with influencer teams; guided branding ad analysis and regular branding plans; cross-department communication; key clients included Cabbeen Men’s Wear, Smartisan, DHgate, ChangYou.

Over-sea optimization Director at Shanghai Tuochang Information Technology Co., Ltd. (Beijing Branch)

April 1, 2014 - July 1, 2017

Built large customer team and conducted deep research on overseas ad platforms (Facebook, Google, network) and domestic platforms (Tencent, ZhihuTuI, WeChat MP, Toutiao, Baidu Tieba, Sohu, etc.); led APP and H5 optimization; directed customer ad plans and data analysis guidance; cross-department coordination; top clients included major gaming and tech brands.

Superior Operation Manager at Beijing OptiAim Network Technology Co., Ltd.

October 1, 2012 - April 1, 2014

Built large customer advertising teams; researched overseas ad platforms (Facebook, Google) and domestic platforms (Tencent Social Ads, ZhihuTuI, WeChat MP, Toutiao, Baidu Tieba, Cheetah, Sina Fuyi, Sohu Huisuan); led APP and H5 optimization; guided ad planning and data analysis; cross-department collaboration.

Sales Manager at Beijing Shan Yu Chuan Technology Development Co., Ltd.

September 1, 2006 - September 1, 2012

Acted as a salesperson for flagship product; achieved sales targets and reported to sales director; visited customers regularly, collected feedback and reported results; led local and foreign customer advertising projects, including online retailers, mobile game developers, and online-to-offline optimization guidance.