Created visual displays and styling concepts to enhance brand presentation and customer engagement through creative storytelling.

My current project explores the beauty and heritage of Chikankari through research, motif development, and contemporary design thinking. By studying its stitches, history, and artistry, I am creating a collection that blends tradition with modern aesthetics.

Inspired by the mystique of sirens—captivating beings of the sea known for their beauty and allure—this concept explores femininity, power, and enchantment. Flowing silhouettes, oceanic textures, and fluid drapes reflect the movement of waves, while shimmering accents evoke the glimmer of deep waters. The collection balances mystery and elegance, portraying the siren as both delicate and dangerously mesmerizing.

A design project inspired by the philosophy of “less is more,” focusing on clean silhouettes, neutral palettes, refined details, and functional aesthetics. The collection explores simplicity through structured forms, subtle textures, and timeless design elements while maintaining elegance and versatility.

Developed a batik design project exploring traditional wax-resist dyeing techniques through contemporary patterns and color stories. The project involved motif development, fabric experimentation, surface design exploration, and creating designs that balance traditional craftsmanship with modern aesthetics.