Hi, I'm Jaya Ruzans, a Bali-based Social Media Strategist and Creative Director with 20+ clients over 3 years, working across lifestyle, fitness, wellness, and creator brands. I own the full stack of content planning and production, from creative direction and talent scouting to behind-the-lens shooting and post-production. I love experimenting with viral reels, overlay writing, and data-driven experimentation to grow audiences globally. I thrive in collaborative environments, lead multi-brand shoots, and implement end-to-end strategies that maximize reach and engagement. I'm currently based in Bali but available globally. #### **Social Media Strategist & Creative Director** *Independent · 20+ clients · 3 years* - Grew one account from 0 to 206K followers in under two years — ~12M monthly views. - Grew a second account to 24.6K followers, including +16K in under two months — ~5M monthly views. - Manage growth and content strategy for Connor Western (@connorwestern_), reaching ~20M monthly views across Instagram and YouTube. Grew him 50k in 3 months. - Lead content planning and shoot production end to end: concept, logistics, directing talent on camera, and stepping behind the lens myself. Worked with multiple clients and brands across shoots. - Own the full strategy stack for every account: hook and overlay writing, editor direction, viral trial-reels testing strategy (finding what scales before committing budget or production time), analytics auditing, and platform/account-integrity navigation. - Train founders to produce algorithm-ready content independently so they can own their presence without relying on an agency.

Jaya Ruzans

Hi, I'm Jaya Ruzans, a Bali-based Social Media Strategist and Creative Director with 20+ clients over 3 years, working across lifestyle, fitness, wellness, and creator brands. I own the full stack of content planning and production, from creative direction and talent scouting to behind-the-lens shooting and post-production. I love experimenting with viral reels, overlay writing, and data-driven experimentation to grow audiences globally. I thrive in collaborative environments, lead multi-brand shoots, and implement end-to-end strategies that maximize reach and engagement. I'm currently based in Bali but available globally. #### **Social Media Strategist & Creative Director** *Independent · 20+ clients · 3 years* - Grew one account from 0 to 206K followers in under two years — ~12M monthly views. - Grew a second account to 24.6K followers, including +16K in under two months — ~5M monthly views. - Manage growth and content strategy for Connor Western (@connorwestern_), reaching ~20M monthly views across Instagram and YouTube. Grew him 50k in 3 months. - Lead content planning and shoot production end to end: concept, logistics, directing talent on camera, and stepping behind the lens myself. Worked with multiple clients and brands across shoots. - Own the full strategy stack for every account: hook and overlay writing, editor direction, viral trial-reels testing strategy (finding what scales before committing budget or production time), analytics auditing, and platform/account-integrity navigation. - Train founders to produce algorithm-ready content independently so they can own their presence without relying on an agency.

Available to hire

Hi, I’m Jaya Ruzans, a Bali-based Social Media Strategist and Creative Director with 20+ clients over 3 years, working across lifestyle, fitness, wellness, and creator brands. I own the full stack of content planning and production, from creative direction and talent scouting to behind-the-lens shooting and post-production. I love experimenting with viral reels, overlay writing, and data-driven experimentation to grow audiences globally.

I thrive in collaborative environments, lead multi-brand shoots, and implement end-to-end strategies that maximize reach and engagement. I’m currently based in Bali but available globally.

Social Media Strategist & Creative Director

Independent · 20+ clients · 3 years

  • Grew one account from 0 to 206K followers in under two years — ~12M monthly views.
  • Grew a second account to 24.6K followers, including +16K in under two months — ~5M monthly views.
  • Manage growth and content strategy for Connor Western (@connorwestern_), reaching ~20M monthly views across Instagram and YouTube. Grew him 50k in 3 months.
  • Lead content planning and shoot production end to end: concept, logistics, directing talent on camera, and stepping behind the lens myself. Worked with multiple clients and brands across shoots.
  • Own the full strategy stack for every account: hook and overlay writing, editor direction, viral trial-reels testing strategy (finding what scales before committing budget or production time), analytics auditing, and platform/account-integrity navigation.
  • Train founders to produce algorithm-ready content independently so they can own their presence without relying on an agency.
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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Backend Operations & Social Media Training at Ritual Woman Contract
April 1, 2026 - May 31, 2026
Backend operations and social media training for a luxury holistic wellness brand; trained the founder on social media content strategy; helped produce content built to perform with the algorithm and to reach a wider audience. Spent a month immersion in the business as a client to understand branding and positioning.
Event Producer at Mo Gold Coast
January 1, 2020 - July 1, 2024
Owned the full life cycle of self-produced events at the venue: concept, organization, marketing across social channels, lineup development, and live-night execution, end to end.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services