Hi, I’m Jaya Ruzans, a Bali-based Social Media Strategist and Creative Director with 20+ clients over 3 years, working across lifestyle, fitness, wellness, and creator brands. I own the full stack of content planning and production, from creative direction and talent scouting to behind-the-lens shooting and post-production. I love experimenting with viral reels, overlay writing, and data-driven experimentation to grow audiences globally.
I thrive in collaborative environments, lead multi-brand shoots, and implement end-to-end strategies that maximize reach and engagement. I’m currently based in Bali but available globally.
Social Media Strategist & Creative Director
Independent · 20+ clients · 3 years
- Grew one account from 0 to 206K followers in under two years — ~12M monthly views.
- Grew a second account to 24.6K followers, including +16K in under two months — ~5M monthly views.
- Manage growth and content strategy for Connor Western (@connorwestern_), reaching ~20M monthly views across Instagram and YouTube. Grew him 50k in 3 months.
- Lead content planning and shoot production end to end: concept, logistics, directing talent on camera, and stepping behind the lens myself. Worked with multiple clients and brands across shoots.
- Own the full strategy stack for every account: hook and overlay writing, editor direction, viral trial-reels testing strategy (finding what scales before committing budget or production time), analytics auditing, and platform/account-integrity navigation.
- Train founders to produce algorithm-ready content independently so they can own their presence without relying on an agency.
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