Jayasty Anandan

Led end-to-end SEO strategy for 35+ global clients across 9 countries, boosting qualified organic leads by 25% and managing relationships with brands like Convesio. Planned SEO roadmaps including technical audits, on-page optimization, and content strategy; improved organic traffic by 30% and secured 50+ first-page rankings across 20+ B2B niches. Conducted keyword and competitor research via Google Search Console, Google Analytics, Semrush or Ahrefs; expanded keyword coverage by 40% and improved content cluster performance. Collaborated with writers and designers to brief SEO-optimized content; lifted organic CTR by 20% and increased landing-page conversions. Leveraged AI tools to streamline keyword clustering, content ideation, and outline creation, improving workflow efficiency by 35%.

Led end-to-end SEO strategy for 35+ global clients across 9 countries; aligned campaigns with business goals and boosted qualified organic leads by 25%. Increased organic traffic by 50% and secured 50+ first-page rankings across 20+ B2B niches. Conducted in-depth keyword and competitor research using Google Search Console, Google Analytics, Semrush, and Ahrefs; briefed content teams; collaborated with designers for SEO-optimized assets. Leveraged AI tools to streamline keyword clustering, content ideation, outline creation, and SOP documentation, improving workflow efficiency by 35% and accelerating SEO test cycles by 30%.

Managed corporate marketing initiatives with INR 2.8M budget; supported 3 major product lines through aligned brand management, advertising, and digital marketing collateral. Directed B2C and B2B launches for Smartphones, TVs, Cameras, ACs, Home Appliances, Toughbook, and e-mobility, achieving 30% YoY sales growth via integrated ATL, BTL, digital, and event campaigns. Built and maintained relationships with journalists, bloggers, influencers, stakeholders, and PR agencies, increasing positive product reviews 40% and expanding media reach to 5M+ consumers while optimizing budgets.