Available to hire
Hi, I’m Jayasty Anandan, a results-driven SEO and digital marketing specialist based in Sydney. I own end-to-end search strategy for global brands, blending on-page SEO, technical SEO, and AI-powered optimization to boost organic traffic, rankings, and qualified leads.
I translate business goals into actionable roadmaps, run audits, brief content teams, and report performance in a clear, strategic way. I enjoy collaborating with writers and designers and continually testing new tools to accelerate growth.
Skills
Experience Level
Language
English
Advanced
Hindi
Fluent
Tamil
Advanced
Work Experience
SEO Content Marketer at Digital Jayasty
September 1, 2020 - PresentLed end-to-end SEO strategy for 35+ global clients across 9 countries; aligned campaigns with business goals and boosted qualified organic leads by 25%. Increased organic traffic by 50% and secured 50+ first-page rankings across 20+ B2B niches. Conducted in-depth keyword and competitor research using Google Search Console, Google Analytics, Semrush, and Ahrefs; briefed content teams; collaborated with designers for SEO-optimized assets. Leveraged AI tools to streamline keyword clustering, content ideation, outline creation, and SOP documentation, improving workflow efficiency by 35% and accelerating SEO test cycles by 30%.
Jr. Public Relations Officer at Panasonic India Pvt Ltd
April 1, 2017 - February 1, 2020Managed corporate marketing initiatives with a INR 2.8M budget, increasing campaign ROI by 25% and supporting 3 major product lines through aligned brand management, advertising, and digital marketing collateral. Directed B2C and B2B launches for Smartphones, TVs, Cameras, ACs, Home Appliances, Toughbook, and e-mobility, achieving 30% YoY sales growth via integrated ATL, BTL, digital, and event campaigns. Built and maintained relationships with journalists, bloggers, influencers, stakeholders, and PR agencies, increasing positive product reviews and expanding media reach.
Trade Marketer at Sony
August 1, 2013 - March 1, 2017Drove trade marketing initiatives to strengthen digital brand positioning and in-store promotions, increasing campaign engagement and contributing to sales growth across key retail partners.
Project Coordinator at MCI Management
August 1, 2013 - March 1, 2017Optimized data-driven loyalty and CRM programs for SC Johnson, boosting repeat engagement and program participation across priority customer segments.
Sales Coordinator at Inabata India Pvt Ltd
August 1, 2013 - March 1, 2017Coordinated import and export sales operations, aligning marketing and sales to shorten order cycles and improve cross-border fulfillment accuracy.
Volunteer at BHUMI
August 1, 2013 - March 1, 2015Developed and delivered engaging educational content for underprivileged children, improving average class participation by 40% through interactive activities and visual learning aids.
Education
Bachelor of Electrical and Electronics Engineering at SMK Fomra Institute of Technology (Affiliated to Anna University)
September 1, 2009 - May 1, 2013Qualifications
SEO for LLMs
February 1, 2026 - April 29, 2026Blockchain Certified Content Writer
February 1, 2022 - April 29, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Consumer Goods, Healthcare, Real Estate & Construction, Travel & Hospitality
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