Available to hire
Hi, I’m Jay Asty Anandan, a SEO Specialist with 5.5+ years of hands-on experience owning search strategy and execution for global brands, blending On-Page SEO, AI SEO, technical SEO, and content strategy to increase organic traffic, rankings, and qualified leads, translating business goals into actionable SEO roadmaps, running audits, briefing content, and reporting on performance in a clear, strategic way.
I’ve led end-to-end SEO strategy for 35+ global clients across 9 countries, boosting qualified organic leads by 25% and delivering 50+ first-page rankings across 20+ B2B niches, while collaborating with content writers and designers to create SEO-optimized content and leveraging AI tools to streamline keyword clustering and content ideation, improving workflow efficiency by 35%.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Advanced
Hindi
Fluent
Tamil
Advanced
Work Experience
SEO Content Marketer at Digital Jayasty
September 1, 2020 - PresentLed end-to-end SEO strategy for 35+ global clients across 9 countries; aligned campaigns with business goals and boosted qualified organic leads by 25%. Increased organic traffic by 50% and secured 50+ first-page rankings across 20+ B2B niches. Conducted in-depth keyword and competitor research using Google Search Console, Google Analytics, Semrush, and Ahrefs; briefed content teams; collaborated with designers for SEO-optimized assets. Leveraged AI tools to streamline keyword clustering, content ideation, outline creation, and SOP documentation, improving workflow efficiency by 35% and accelerating SEO test cycles by 30%.
Jr. Public Relations Officer at Panasonic India Pvt Ltd
April 1, 2017 - February 1, 2020Managed corporate marketing initiatives with a INR 2.8M budget, increasing campaign ROI by 25% and supporting 3 major product lines through aligned brand management, advertising, and digital marketing collateral. Directed B2C and B2B launches for Smartphones, TVs, Cameras, ACs, Home Appliances, Toughbook, and e-mobility, achieving 30% YoY sales growth via integrated ATL, BTL, digital, and event campaigns. Built and maintained relationships with journalists, bloggers, influencers, stakeholders, and PR agencies, increasing positive product reviews and expanding media reach.
Trade Marketer at Sony
August 1, 2013 - March 1, 2017Drove trade marketing initiatives to strengthen digital brand positioning and in-store promotions, increasing campaign engagement and contributing to sales growth across key retail partners.
Project Coordinator at MCI Management
August 1, 2013 - March 1, 2017Optimized data-driven loyalty and CRM programs for SC Johnson, boosting repeat engagement and program participation across priority customer segments.
Sales Coordinator at Inabata India Pvt Ltd
August 1, 2013 - March 1, 2017Coordinated import and export sales operations, aligning marketing and sales to shorten order cycles and improve cross-border fulfillment accuracy.
Volunteer at BHUMI
August 1, 2013 - March 1, 2015Developed and delivered engaging educational content for underprivileged children, improving average class participation by 40% through interactive activities and visual learning aids.
SEO Specialist at Digital Jayasty
September 1, 2020 - March 1, 2026Led end-to-end SEO strategy for 35+ global clients across 9 countries, boosting qualified organic leads by 25% and managing relationships with brands like Convesio. Planned SEO roadmaps including technical audits, on-page optimization, and content strategy; improved organic traffic by 30% and secured 50+ first-page rankings across 20+ B2B niches. Conducted keyword and competitor research via Google Search Console, Google Analytics, Semrush or Ahrefs; expanded keyword coverage by 40% and improved content cluster performance. Collaborated with writers and designers to brief SEO-optimized content; lifted organic CTR by 20% and increased landing-page conversions. Leveraged AI tools to streamline keyword clustering, content ideation, and outline creation, improving workflow efficiency by 35%.
Junior Public Relations Officer at Panasonic India Pvt Ltd
April 1, 2017 - February 1, 2020Managed corporate marketing initiatives with INR 2.8M budget; supported 3 major product lines through aligned brand management, advertising, and digital marketing collateral. Directed B2C and B2B launches for Smartphones, TVs, Cameras, ACs, Home Appliances, Toughbook, and e-mobility, achieving 30% YoY sales growth via integrated ATL, BTL, digital, and event campaigns. Built and maintained relationships with journalists, bloggers, influencers, stakeholders, and PR agencies, increasing positive product reviews 40% and expanding media reach to 5M+ consumers while optimizing budgets.
Trade Marketing Support at Sony India Pvt Ltd
July 1, 2016 - March 1, 2017Led trade marketing branding initiatives with vendors, delivering Digital Marketing Excellence awards and Pixel Track recognition. Executed comprehensive digital marketing strategies across social media, web, and paid campaigns, ranking in the top 7% of 1,000+ trainees.
Project Coordinator at MCIM Management India Pvt Ltd
January 1, 2015 - January 1, 2016Spearheaded coordination with customers and clients to support ongoing projects, improving issue resolution time by 25% and increasing customer satisfaction scores by 15%. Maintained detailed logs of calls and emails, ensuring clear documentation and 100% traceability for follow-up actions across all active projects. Developed regular Excel reports to track project status, monitor performance metrics, and operational KPIs, reducing reporting time by 40% and enabling faster decision-making.
Education
Bachelor of Electrical and Electronics Engineering at SMK Fomra Institute of Technology (Affiliated to Anna University)
September 1, 2009 - May 1, 2013Bachelor of Engineering at SMK Fomra Institute of Technology (Affiliated to Anna University)
September 20, 2009 - May 20, 2013Qualifications
SEO for LLMs
February 1, 2026 - April 29, 2026Blockchain Certified Content Writer
February 1, 2022 - April 29, 2026Blockchain Certified SEO Expert
August 1, 2021 - June 9, 2026Blockchain Certified Content Writer
February 1, 2022 - June 9, 2026SEO Academy
February 1, 2019 - June 9, 2026SEO for LLMs
February 1, 2026 - June 9, 2026Top 10 mentors in content creation
March 1, 2026 - June 9, 2026Best Performance award, Panasonic India Pvt Ltd
February 1, 2019 - June 9, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Consumer Goods, Healthcare, Real Estate & Construction, Travel & Hospitality, Other
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