Jayasty Anandan

Hosted an ongoing marketing podcast featuring global marketing experts; owned end-to-end content lifecycle from guest research to interview delivery and production workflows for video and audio formats. Created and repurposed short-form content for LinkedIn, Instagram, X, BlueSky, Threads, and TikTok; analyzed results to optimize hooks, captions, and formats. Distributed full-length video episodes on YouTube and audio versions across major podcast platforms with a consistent release cadence and promotional campaigns.

- Directed multi-channel content for 30+ global B2B and tech clients, managing 500+ web and blog pieces across 20+ niches and lifting qualified inbound leads by 25%. - Produced 1M+ words of SEO content (pillar pages, blogs, guides, landing pages, email sequences, social posts), lifting audience engagement up to 40% and lead-generation conversions by 20%. - Crafted conversion-focused website and product copy for Vramaratnam.com, Gold Avenue, and SaaS brands, refining UX flows and messaging to raise time-on-page 25% and inquiries/trial signups 15–20%. - Ghostwrote 90+ executive LinkedIn and thought leadership posts for marketing and healthcare leaders, sharpening messaging and lifting LinkedIn engagement 25–30% and follower growth 15–30% in target industries. - Planned and optimized 100+ website pages and long-form articles for brands like real estate, PikaShow, and healthcare, using advanced keyword research and on-page SEO to rank 50+ keywords on Google page 1.

Managed corporate marketing initiatives with an INR 2.8M budget, increasing campaign ROI by 25% and supporting 15+ product launches through aligned brand, advertising, and digital marketing collateral. Directed B2C and B2B launches for smartphones, TVs, cameras, home appliances, Toughbooks®, and e-mobility, achieving faster time-to-market and higher visibility. Built and maintained relationships with journalists, bloggers, influencers, internal stakeholders, and PR agencies; secured 40+ positive product reviews and expanded media outreach by 35%.