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Hi, I’m Jayasty Anandan, a B2B SEO Content Marketer with 5.5+ years of experience crafting long-form content for global B2B and tech brands. I transform leadership insights and podcast conversations into multi-channel assets across Meta, LinkedIn, and beyond, driving up to 3x engagement and 25% more qualified inbound leads. Beyond client work, I host The Digital Jayasty Show, lead end-to-end podcast content lifecycles—from guest research and interview outlines to production and distribution—and ghostwrite executive content for marketing and healthcare leaders, refining narratives for Meta and publishing 90+ posts that boost engagement and followers. I thrive on turning complex ideas into practical content that drives results across LinkedIn, email, and social channels.…Hi, I’m Jayasty Anandan, a B2B SEO Content Marketer with 5.5+ years of experience crafting long-form content for global B2B and tech brands. I transform leadership insights and podcast conversations into multi-channel assets across Meta, LinkedIn, and beyond, driving up to 3x engagement and 25% more qualified inbound leads. Beyond client work, I host The Digital Jayasty Show, lead end-to-end podcast content lifecycles—from guest research and interview outlines to production and distribution—and ghostwrite executive content for marketing and healthcare leaders, refining narratives for Meta and publishing 90+ posts that boost engagement and followers. I thrive on turning complex ideas into practical content that drives results across LinkedIn, email, and social channels.

Jayasty Anandan

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Hi, I’m Jayasty Anandan, a B2B SEO Content Marketer with 5.5+ years of experience crafting long-form content for global B2B and tech brands. I transform leadership insights and podcast conversations into multi-channel assets across Meta, LinkedIn, and beyond, driving up to 3x engagement and 25% more qualified inbound leads. Beyond client work, I host The Digital Jayasty Show, lead end-to-end podcast content lifecycles—from guest research and interview outlines to production and distribution—and ghostwrite executive content for marketing and healthcare leaders, refining narratives for Meta and publishing 90+ posts that boost engagement and followers. I thrive on turning complex ideas into practical content that drives results across LinkedIn, email, and social channels.…Hi, I’m Jayasty Anandan, a B2B SEO Content Marketer with 5.5+ years of experience crafting long-form content for global B2B and tech brands. I transform leadership insights and podcast conversations into multi-channel assets across Meta, LinkedIn, and beyond, driving up to 3x engagement and 25% more qualified inbound leads. Beyond client work, I host The Digital Jayasty Show, lead end-to-end podcast content lifecycles—from guest research and interview outlines to production and distribution—and ghostwrite executive content for marketing and healthcare leaders, refining narratives for Meta and publishing 90+ posts that boost engagement and followers. I thrive on turning complex ideas into practical content that drives results across LinkedIn, email, and social channels.

Available to hire

Hi, I’m Jayasty Anandan, a B2B SEO Content Marketer with 5.5+ years of experience crafting long-form content for global B2B and tech brands. I transform leadership insights and podcast conversations into multi-channel assets across Meta, LinkedIn, and beyond, driving up to 3x engagement and 25% more qualified inbound leads.

Beyond client work, I host The Digital Jayasty Show, lead end-to-end podcast content lifecycles—from guest research and interview outlines to production and distribution—and ghostwrite executive content for marketing and healthcare leaders, refining narratives for Meta and publishing 90+ posts that boost engagement and followers. I thrive on turning complex ideas into practical content that drives results across LinkedIn, email, and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Tamil

Fluent

Work Experience

Host, Producer & Content Lead at Digital Jayasty Show

December 1, 2025 - Present

Hosted an ongoing marketing podcast featuring global marketing experts; owned end-to-end content lifecycle from guest research to interview delivery and production workflows for video and audio formats. Created and repurposed short-form content for LinkedIn, Instagram, X, BlueSky, Threads, and TikTok; analyzed results to optimize hooks, captions, and formats. Distributed full-length video episodes on YouTube and audio versions across major podcast platforms with a consistent release cadence and promotional campaigns.

B2B Content Strategist and SEO Copywriter at Digital Jayasty

September 1, 2020 - Present

- Directed multi-channel content for 30+ global B2B and tech clients, managing 500+ web and blog pieces across 20+ niches and lifting qualified inbound leads by 25%. - Produced 1M+ words of SEO content (pillar pages, blogs, guides, landing pages, email sequences, social posts), lifting audience engagement up to 40% and lead-generation conversions by 20%. - Crafted conversion-focused website and product copy for Vramaratnam.com, Gold Avenue, and SaaS brands, refining UX flows and messaging to raise time-on-page 25% and inquiries/trial signups 15–20%. - Ghostwrote 90+ executive LinkedIn and thought leadership posts for marketing and healthcare leaders, sharpening messaging and lifting LinkedIn engagement 25–30% and follower growth 15–30% in target industries. - Planned and optimized 100+ website pages and long-form articles for brands like real estate, PikaShow, and healthcare, using advanced keyword research and on-page SEO to rank 50+ keywords on Google page 1.

Jr. Public Relations Officer at Panasonic India Pvt Ltd

April 1, 2017 - February 1, 2020

Managed corporate marketing initiatives with an INR 2.8M budget, increasing campaign ROI by 25% and supporting 15+ product launches through aligned brand, advertising, and digital marketing collateral. Directed B2C and B2B launches for smartphones, TVs, cameras, home appliances, Toughbooks®, and e-mobility, achieving faster time-to-market and higher visibility. Built and maintained relationships with journalists, bloggers, influencers, internal stakeholders, and PR agencies; secured 40+ positive product reviews and expanded media outreach by 35%.

Trade Marketing Support at Sony India Pvt Ltd

July 1, 2016 - March 1, 2017

Led trade marketing branding initiatives with vendors, delivering on-time execution of in-store and promotional materials and improving campaign consistency by 20%. Optimized PO creation, billing, and budget tracking for 30+ campaigns; reduced processing errors by 25%. Streamlined payments and settlements with vendors, achieving 98% on or before due dates. Analyzed results to refine in-store branding tactics and support sales growth.

Project Coordinator at MCI Management India Pvt Ltd

January 1, 2015 - January 1, 2016

Spearheaded coordination with customers and clients to support ongoing projects, improving issue resolution time by 25% and increasing customer satisfaction scores by 15%. Maintained detailed logs of calls and emails, ensuring 100% traceability for follow-up actions. Developed regular Excel reports to track project status and KPIs, reducing reporting time by 40%.

Sales Coordination at Inabata India Pvt Ltd

August 1, 2013 - December 1, 2014

Accelerated customer follow-ups to ensure 100% delivery within agreed timelines and increased sales material utilization by 25%. Optimized inventory and outgoing sales reports, reducing errors by 30% and supporting accurate forecasting. Streamlined order-to-finance information, shortening invoicing cycles by 20% and improving cash flow predictability.