Available to hire
Hi, I’m Jazmine Mitchell, a strategic and solutions-driven marketing operations professional with 6+ years of experience leading complex creative programs in fast-paced environments. I excel at managing end-to-end production workflows, collaborating with cross-functional teams and agency partners, and driving large-scale initiatives that align with business goals while preserving brand consistency.n\nI’ve led creator marketing at Amazon, built Victoria’s Secret & PINK’s first in-app loyalty community, and shaped social media strategies for beauty and fashion brands. I thrive in ambiguity, translate strategy into actionable plans, and continuously optimize performance through data-driven insights.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Marketing Manager at Amazon
June 1, 2025 - October 10, 2025Lead end-to-end program and project management for Amazon’s creator marketing initiatives, coordinating strategy, timelines, deliverables, and budgets to support brand and business goals. Direct daily execution of influencer and creator campaigns, including program briefings, content approvals, and on-time content delivery. Collaborate with cross-functional teams (social, brand, marketing) and agency partners to ensure creator content aligned with overarching campaign strategies. Oversee complex creative production workflows (video, photo, and UGC content) from intake through post-production, ensuring all assets meet brand guidelines and creative standards. Act as a central liaison between cross-functional teams, creators, and stakeholders, managing intake of requests, assigning tasks, and tracking progress using internal project management systems. Design and implement a scalable communications strategy, including monthly newsletters to 250+ creators, providing educational materials
Community Marketing Manager at Victoria’s Secret & PINK
July 1, 2023 - October 10, 2025Directed the creation, implementation, and administration of Victoria's Secret's first in-app loyalty community program, which included user input, market analysis, and usability testing to increase engagement and satisfaction. Defined and tracked key community performance measures (KPIs) to assess growth, engagement, and retention, delivering weekly reports to leadership with actionable insights. Managed connections with third-party suppliers, content producers, influencers, Campus Representatives, and retail employees to ensure that content deliveries meet brand standards and strategic objectives. Developed and executed audience engagement tactics such as content calendars, monthly briefs, and interactive campaigns to enhance customer experiences and boost brand loyalty. Collaborated with cross-functional teams (PR, Social Marketing, Customer Insights, Creative, and Digital Product) to coordinate community efforts and implement coherent strategies.
Associate Social Media Manager at Fenty Beauty
July 1, 2022 - October 10, 2025Supported the creation and implementation of brand marketing strategies and special initiatives, maintaining consistency with the seasonal brand vision and product collections. Collaborated with the creative team to brief and manage the development of marketing ideas for consistent execution across social media channels. Managed connections with external suppliers such as Sephora and Ulta Beauty, ensuring consistent alignment throughout collaborative marketing campaigns. Analytic solutions were used to analyze performance data, monitor competitor trends, and deliver actionable insights to improve social media strategy and campaign optimization. Scheduled, created, and published daily content on Instagram, Facebook, and YouTube, ensuring a constant brand voice and audience engagement.
Assistant Social Media Manager at KISS USA - JOAH Beauty
November 1, 2020 - October 10, 2025Implemented social media tactics to increase brand awareness and interaction on sites such as Facebook, Twitter, YouTube, and Pinterest. Collaborated with content production firms to choose models and generate digital assets, such as photography and multimedia material. Monitored social media performance indicators, assessed engagement patterns, and provided results in weekly and monthly reports to help guide strategy changes. Evaluated how social media interactions affect brand impression, giving actionable information during team meetings and recaps. Created and planned platform-specific content to provide a consistent brand presence and drive audience engagement.
Digital & Social Media Associate at Kate Spade
March 1, 2020 - October 10, 2025Managed daily community involvement across eight social channels, including post moderation and coordination with customer support teams to guarantee prompt replies to queries. Managed organic social asset distribution to key partners, including overseas markets and agencies, to ensure brand consistency and timely execution. Developed and submitted organic social content briefs, as well as selected monthly and campaign-specific briefs, to support integrated marketing strategy. Managed digital paid advertising operations, such as asset management, monitoring link development, and performance measure reporting, to improve campaigns. Collaborated with foreign marketing teams to assess paid media plans, coordinate tactics, and develop digital media briefs that included goals, budgets, and platform approaches.
Digital Marketing Temp at Club Monaco
June 1, 2019 - October 10, 2025Supported the administration of digital acquisition channels such as paid search, SEO, Google PLAs, display advertising, social media, and affiliate marketing. Developed daily, weekly, and monthly performance reports by evaluating important indicators to discover patterns and give actionable insights for improvement. Monitored campaign performance against KPIs and revenue targets, proposing changes to ensure alignment with strategic objectives. Helped manage budgets for marketing activities, as well as review estimates and bills to guarantee financial correctness and responsibility. Coordinated creative briefing processes, managed asset approvals, and ensured delivery across internal and external partners.
Assistant Marketing Manager at Macy’s
April 1, 2019 - October 10, 2025Executed marketing initiatives across paid social and display advertising channels, working with cross-functional departments such as Creative, Merchandising, and external suppliers. Managed the whole email production process, from creative concept and asset creation to quality assurance, deployment, and performance analysis. Created and carried out media plans for ongoing and seasonal campaigns, coordinating creative briefs and asset delivery with media strategies to ensure campaign success. Coordinated content creation for weekly email layouts, ensuring deadlines were met and marketing deliverables were in sync with the promotional schedule. Analyzed campaign performance and marketing analytics to provide actionable insights for future plans via quarterly reports.
Marketing Manager at Amazon
February 1, 2024 - PresentLead end-to-end program and project management for Amazon’s creator marketing initiatives, overseeing complex creative production workflows across video, photo, and UGC content; act as central liaison among cross-functional teams, creators, and stakeholders; design scalable communications and drive high-visibility activations for Prime Day events; manage creator program budgets and deliver actionable performance reporting; collaborate with macro influencers to ensure brand alignment.
Community Marketing Manager at Victoria's Secret & PINK
July 1, 2023 - October 15, 2025Directed the implementation of Victoria's Secret's first in-app loyalty community program, defined KPI framework, and managed content and partner collaborations to increase engagement; oversaw relationships with suppliers, influencers, campus reps, and retail employees to ensure brand alignment; developed audience engagement tactics and coordinated cross-functional teams to implement cohesive strategies.
Associate Social Media Manager at Fenty Beauty
July 1, 2022 - October 15, 2025Supported the creation and execution of brand marketing strategies, collaborated with creative teams to brief and manage marketing ideas across social channels; managed external partners (Sephora, Ulta) to ensure campaign alignment; analyzed performance data to optimize social strategy and campaigns; scheduled and published daily content across Instagram, Facebook, and YouTube.
Assistant Social Media Manager at KISS USA - JOAH Beauty
November 1, 2020 - October 15, 2025Implemented social media tactics to increase brand awareness; collaborated with production firms on assets; monitored performance indicators and provided weekly/monthly reports to guide strategy; developed platform-specific content to maintain brand presence.
Digital & Social Media Associate at Kate Spade
March 1, 2020 - October 15, 2025Managed daily community involvement across eight social channels and coordinated with customer support; distributed organic social assets to partners and overseas markets; developed briefs and supported integrated marketing strategy; managed paid advertising operations and collaborated with foreign teams on media briefs with goals, budgets, and platforms.
Digital Marketing Temp at Club Monaco
June 1, 2019 - October 15, 2025Supported administration of digital acquisition channels (paid search, SEO, PLAs, display, social, affiliate marketing); produced performance reports; monitored KPIs and proposed optimization; managed budgets and coordinated creative briefings and asset delivery.
Assistant Marketing Manager at Macy's
April 1, 2019 - October 15, 2025Executed marketing initiatives across paid social and display; coordinated with Creative, Merchandising, and external suppliers; managed email production process from concept to deployment and performance analysis; created and coordinated weekly email layouts and analyzed campaigns for actionable insights.
Education
Bachelor of Arts at Virginia State University
January 11, 2030 - January 1, 2013Master of Professional Studies in Marketing at LIM College
January 11, 2030 - January 1, 2016Bachelor of Arts at Virginia State University
January 11, 2030 - January 1, 2013M.P.S. in Marketing at LIM College
January 11, 2030 - January 1, 2016Qualifications
Industry Experience
Retail, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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