Jazmin021226

Oversaw portfolio growth of over 2 million customers under HSBC One proposition, developing marketing strategies for acquisition, onboarding journeys, and lifecycle communications to increase product penetration and fund consolidation. Strategically aligned product offerings with customer data insights to cross-sell and upsell insurance, investments, credit cards, loans, and digital payment solutions. Launched HSBC One 2.0 tailored for Gen Z in 2024, enhancing customer satisfaction and retention through PR awareness and social campaigns. Championed the kids and teens proposition, driving HSBC x KidZania sponsorship globally to build engagement and loyalty with early financial education.

Led discovery workshops as Chapter Lead to design customer journeys and contact strategies; transitioned communications automation to Adobe Campaign. Managed lifecycle marketing and behavioral analysis for retail banking products including accounts, credit cards, and loans. Provided consultant advice on strategic initiatives, driving insight-led campaigns in personal banking squad, improving targeting and customer experience. Collaborated closely with business and channel teams on campaign design and evaluation.

Implemented targeted marketing for Fly Buys Pumped, setting campaign objectives, offer development, creative execution, and reporting. Managed multi-channel retail promotions and acquisition campaigns, coordinating with agencies and partners such as Loyalty New Zealand and Air New Zealand. Maintained competitive analysis and loyalty reporting suites to monitor program results and trends.