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Marketing professional and content creator with 10+ years of experience in social media strategy, editing, and digital marketing. Bilingual in English and Spanish with a strong focus on creating impactful campaigns that drive brand awareness, audience engagement, and measurable results. Skilled in planning, producing, and publishing platform-specific content, managing social media operations, and optimizing performance through analytics. Experienced collaborating with influencers and cross-functional teams to increase reach, strengthen brand identity, and deliver revenue-generating campaigns.…Marketing professional and content creator with 10+ years of experience in social media strategy, editing, and digital marketing. Bilingual in English and Spanish with a strong focus on creating impactful campaigns that drive brand awareness, audience engagement, and measurable results. Skilled in planning, producing, and publishing platform-specific content, managing social media operations, and optimizing performance through analytics. Experienced collaborating with influencers and cross-functional teams to increase reach, strengthen brand identity, and deliver revenue-generating campaigns.

Jazmyn Fernandez

Social Media Manager, Content Creator, Influencer Marketing Manager, +4

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Marketing professional and content creator with 10+ years of experience in social media strategy, editing, and digital marketing. Bilingual in English and Spanish with a strong focus on creating impactful campaigns that drive brand awareness, audience engagement, and measurable results. Skilled in planning, producing, and publishing platform-specific content, managing social media operations, and optimizing performance through analytics. Experienced collaborating with influencers and cross-functional teams to increase reach, strengthen brand identity, and deliver revenue-generating campaigns.…Marketing professional and content creator with 10+ years of experience in social media strategy, editing, and digital marketing. Bilingual in English and Spanish with a strong focus on creating impactful campaigns that drive brand awareness, audience engagement, and measurable results. Skilled in planning, producing, and publishing platform-specific content, managing social media operations, and optimizing performance through analytics. Experienced collaborating with influencers and cross-functional teams to increase reach, strengthen brand identity, and deliver revenue-generating campaigns.

Available to hire

Marketing professional and content creator with 10+ years of experience in social media strategy, editing, and digital marketing. Bilingual in English and Spanish with a strong focus on creating impactful campaigns that drive brand awareness, audience engagement, and measurable results.

Skilled in planning, producing, and publishing platform-specific content, managing social media operations, and optimizing performance through analytics. Experienced collaborating with influencers and cross-functional teams to increase reach, strengthen brand identity, and deliver revenue-generating campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager / In-House Influencer at Plays (Brand/Company name not clearly stated)

August 1, 2023 - July 31, 2024

Managed social media strategy and in-house influencer activities to support brand growth for 2+ years. Created, filmed, and edited platform-specific video and photo content to strengthen brand identity and audience trust. Developed and maintained monthly content calendars aligned with product launches, seasonal promotions, holidays, and marketing campaigns. Produced engaging posts and campaigns while ensuring consistent brand voice, and served as brand spokesperson on camera. Researched social trends and tools to implement innovative strategies and stayed competitive through continuous optimization based on performance metrics and audience insights.

Social Media Manager / In-House Influencer at La Belle Perfumes

June 1, 2023 - Present

Created and managed monthly social media calendars across all channels; collaborated with influencers and content creators; produced engaging platform-specific content; led influencer collaborations to strengthen brand identity and audience trust; organized brand events and partnerships.

Social Media Specialist at La Belle Perfum es (listed as “La Belle Perfum es”)

August 1, 2022 - July 31, 2024

Introduced and implemented a consistent social media content creation strategy to enhance the brand’s existing online presence and improve visibility. Planned, created, and published engaging photo and video content highlighting services, client results, and offerings to drive awareness and attract new clients. Managed day-to-day social media operations including content scheduling, community engagement, and responding to inquiries to strengthen client relationships and trust. Collaborated with providers and staff to capture authentic in-office content and developed trend-driven campaigns (including interactive Instagram Story campaigns) to increase real-time engagement and improve relatability.

Social Media Specialist at Be a 10 Cosmetics

August 1, 2022 - July 31, 2024

Introduced and implemented a consistent social media content strategy; managed monthly content calendars; produced engaging photo and video content; strengthened brand identity and audience trust.

Social Media Specialist at Be a 10 Cosmetics (listed as “Be a 1 0 Cosm etics”)

October 1, 2019 - September 30, 2021

Created and managed social media content and scheduling across platforms. Developed and managed paid social advertising strategies, driving strong returns on ad spend (reported as 10x ROAS) and improving revenue growth. Formulated and executed social media strategies that increased engagement rates. Established and managed influencer marketing programs by identifying high-fit creators, nurturing ongoing relationships, and expanding brand visibility across target audiences.

Social Media Specialist

October 1, 2019 - September 1, 2021

Introduced and implemented a consistent social media content strategy; managed day-to-day social media operations; collaborated with staff to capture authentic in-office content; developed trend-driven campaigns and Instagram Story campaigns.