Available to hire
I’m a results-driven E-commerce and Digital Marketing Manager with a proven track record of building online sales channels, optimizing the customer experience, and driving revenue. I combine customer insights, data analysis, and conversion-rate optimization to deliver measurable impact.
I excel at cross-functional collaboration, merchandising, inventory forecasting, and leading teams to meet growth objectives. I am passionate about turning challenges into opportunities and helping organizations achieve their core business goals through effective digital strategies.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
E-commerce and Digital Marketing Manager at Home of Quality
March 15, 2017 - October 1, 2025Created and implemented online sales and marketing strategies; managed merchandising, product uploads, promotions, and pricing on the online store to drive revenue. Assessed clients' needs to tailor luggage designs for travel. Conducted site audits to optimize the online platform for customer experience across devices. Collaborated with teams to ensure optimized inventory levels and accurate forecasting; provided after-sales support; implemented CRO techniques to increase purchase conversion. Addressed customer complaints and supported service issues. Interviewed and hired new staff to meet staffing needs.
E-commerce and Digital Marketing Manager at Home of Quality
January 1, 2025 - January 1, 2025Led online sales and marketing strategies, promotional activities, and competitive analysis. Managed merchandising, product uploads, promotions, and pricing to drive revenue. Assessed client needs to tailor luggage designs. Conducted site audits to optimize user experience across devices. Coordinated with teams to maintain inventory and accurate forecasting. Provided after-sales support and implemented CRO to increase conversions. Resolved customer service issues and contributed to recruitment.
Education
Master of Science (International Business) at Universiti Utara Malaysia
January 1, 2014 - December 31, 2017Bachelor in Business Administration Hons E-Commerce at Infrastructure University Kuala Lumpur, Malaysia
January 1, 2010 - December 31, 2014Master of Science (International Business) at Universiti Utara Malaysia
January 1, 2014 - January 1, 2017Bachelor in Business Administration Hons E-Commerce at Infrastructure University Kuala Lumpur, Malaysia
January 1, 2010 - January 1, 2014Master of Science (International Business) at Universiti Utara Malaysia
January 1, 2014 - January 1, 2017Bachelor in Business Administration Hons E-Commerce at Infrastructure University Kuala Lumpur, Malaysia
January 1, 2010 - January 1, 2014Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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