Janell Craig

Social Media Coordinator at Destination Cleveland

Direct end-to-end influencer programs including selection, onboarding, itinerary planning, hosting, compensation, and performance analysis to ensure authentic brand storytelling; curate timely content for LinkedIn; oversee daily community management across all social platforms; lead operations during high-profile events; develop platform-tailored content strategies across major channels; monitor KPIs to inform content adjustments and data-driven decisions.

Marketing Specialist at ECS Midwest, LLC

Led kick-offs for pursuits to determine materials for proposals, project writeups, and internal-external resumes; ensured compliance for proposal delivery; provided insights to enhance shortlist probability; coordinated materials with clients and teams; tracked deadlines and coordinated proposal delivery for multiple bids; contributed to two $2M healthcare and municipal contract proposals.

Marketing Communications Co-Op at Sherwin Williams

Validated accuracy of Pro Email and SMS coupon offers; assisted in translation processes and collaboration with cross-functional teams and external vendors; facilitated product request approvals; organized cross-segment collateral; provided industry trend research for email marketing; prepared visual audit for Facebook page and monthly promotions spreadsheets; coordinated marketing materials for tradeshows; conducted social listening and analytics across Facebook and TikTok; analyzed consumer trends across YouTube, Facebook, and TikTok; offered website optimization recommendations.