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Hi, I’m Jourdain Dutton. I’ve spent over a decade leading artist partnerships and marketing campaigns for hip-hop and urban acts at Nike, 10.Deep, Worldstar Hiphop, Genius, and 88rising. My work blends creative brand storytelling with data-driven strategy to grow rosters, boost engagement, and maximize ROI across live events, digital campaigns, and distribution channels. I’m passionate about connecting emerging artists with meaningful opportunities, building cross-functional partnerships with labels, media, and brands, and creating scalable programs for artist development, influencer marketing, and special projects that adapt to evolving music culture.…Hi, I’m Jourdain Dutton. I’ve spent over a decade leading artist partnerships and marketing campaigns for hip-hop and urban acts at Nike, 10.Deep, Worldstar Hiphop, Genius, and 88rising. My work blends creative brand storytelling with data-driven strategy to grow rosters, boost engagement, and maximize ROI across live events, digital campaigns, and distribution channels. I’m passionate about connecting emerging artists with meaningful opportunities, building cross-functional partnerships with labels, media, and brands, and creating scalable programs for artist development, influencer marketing, and special projects that adapt to evolving music culture.

Jourdain Dutton

Project Manager, Brand Strategist, Marketing Strategist, +7

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Hi, I’m Jourdain Dutton. I’ve spent over a decade leading artist partnerships and marketing campaigns for hip-hop and urban acts at Nike, 10.Deep, Worldstar Hiphop, Genius, and 88rising. My work blends creative brand storytelling with data-driven strategy to grow rosters, boost engagement, and maximize ROI across live events, digital campaigns, and distribution channels. I’m passionate about connecting emerging artists with meaningful opportunities, building cross-functional partnerships with labels, media, and brands, and creating scalable programs for artist development, influencer marketing, and special projects that adapt to evolving music culture.…Hi, I’m Jourdain Dutton. I’ve spent over a decade leading artist partnerships and marketing campaigns for hip-hop and urban acts at Nike, 10.Deep, Worldstar Hiphop, Genius, and 88rising. My work blends creative brand storytelling with data-driven strategy to grow rosters, boost engagement, and maximize ROI across live events, digital campaigns, and distribution channels. I’m passionate about connecting emerging artists with meaningful opportunities, building cross-functional partnerships with labels, media, and brands, and creating scalable programs for artist development, influencer marketing, and special projects that adapt to evolving music culture.

Available to hire

Hi, I’m Jourdain Dutton. I’ve spent over a decade leading artist partnerships and marketing campaigns for hip-hop and urban acts at Nike, 10.Deep, Worldstar Hiphop, Genius, and 88rising. My work blends creative brand storytelling with data-driven strategy to grow rosters, boost engagement, and maximize ROI across live events, digital campaigns, and distribution channels.

I’m passionate about connecting emerging artists with meaningful opportunities, building cross-functional partnerships with labels, media, and brands, and creating scalable programs for artist development, influencer marketing, and special projects that adapt to evolving music culture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Special Projects (Customization) at 88rising

July 1, 2020 - July 1, 2025

Head of customization and special projects initiatives in Los Angeles, coordinating brand partnerships and artist collaborations to amplify campaigns and product drops; partnered with iconic brands and creators to deliver high-energy, limited-edition projects across the Downtown LA scene.

Head of Marketing at Guin Records

November 1, 2019 - April 1, 2020

Led marketing campaigns for hip-hop and R&B festivals including Head In The Clouds and SXSW; increased event attendance by 30% and social media engagement by 40%. Designed influencer-based artist marketing strategies, resulting in a 25% uplift in streaming performance. Coordinated communications and sponsorships across stakeholders to maximize ROI; built media relationships securing press placements that increased artist visibility by 20%. Collaborated with teams for seasonal campaigns, apparel collaborations, and digital media; partnered with brands such as Pokemon, 2K Sports, Mass Appeal, and Alamo Records. Managed a $1.2M budget for artist advances and promotions, improving spend efficiency by 20%.

Marketing Director at 88rising

January 1, 2019 - July 1, 2020

Marketing Director at 88rising, driving urban talent campaigns and cross-cultural partnerships; led field marketing efforts and content creation to elevate artist visibility and brand energy across NYC markets.

Head of Artist & Brand Partnerships at 10.Deep Clothing / Nike

July 1, 2013 - June 30, 2019

Led influencer-driven campaigns and partnerships, including collaborations with major Hip-Hop & R&B acts; designed targeted artist marketing strategies; coordinated sponsorships and brand messaging to optimize ROI; built relationships with media outlets, labels, and management; oversaw SoundCloud program, artist onboarding, and seasonal campaign activity; collaborated on custom apparel and special projects to boost brand energy in NYC; co-directed the Nike Destroyer program featuring top influencers; communicated marketing achievements with Nike HQ; supported program longevity and retail/field marketing operations.

Head of Artist & Brand Partnerships at 10.Deep Clothing / Nike

June 1, 2010 - June 1, 2013

Led artist and brand partnership initiatives for Nike/10.Deep; directed influencer-driven campaigns including Head In The Clouds and SXSW; increased event attendance by 30% and social engagement by 40%. Designed targeted artist marketing strategies leveraging influencer partnerships and digital advertising, yielding 25% uplift in streaming performance. Coordinated cross-functional stakeholders to maximize ROI and built media relationships increasing brand visibility by 20%. Created and managed 10Deep SoundCloud program; seeded products to music influencers; collaborated with social media to showcase brand-artist connections. Maintained relationships with artists, management, labels, and PR to drive quarterly marketing objectives. Oversaw field marketing, events, photoshoots, digital media, live shows, and collaborations; managed 255 Nike I.D. and Bowery Stadium retail operations and quality control.