Jourdain Dutton

Head of Artist & Brand Partnerships at 10.Deep Clothing / Nike

Led artist and brand partnership initiatives for Nike/10.Deep; directed influencer-driven campaigns including Head In The Clouds and SXSW; increased event attendance by 30% and social engagement by 40%. Designed targeted artist marketing strategies leveraging influencer partnerships and digital advertising, yielding 25% uplift in streaming performance. Coordinated cross-functional stakeholders to maximize ROI and built media relationships increasing brand visibility by 20%. Created and managed 10Deep SoundCloud program; seeded products to music influencers; collaborated with social media to showcase brand-artist connections. Maintained relationships with artists, management, labels, and PR to drive quarterly marketing objectives. Oversaw field marketing, events, photoshoots, digital media, live shows, and collaborations; managed 255 Nike I.D. and Bowery Stadium retail operations and quality control.

Head of Marketing at Guin Records

Led marketing campaigns for hip-hop and R&B festivals including Head In The Clouds and SXSW; increased event attendance by 30% and social media engagement by 40%. Designed influencer-based artist marketing strategies, resulting in a 25% uplift in streaming performance. Coordinated communications and sponsorships across stakeholders to maximize ROI; built media relationships securing press placements that increased artist visibility by 20%. Collaborated with teams for seasonal campaigns, apparel collaborations, and digital media; partnered with brands such as Pokemon, 2K Sports, Mass Appeal, and Alamo Records. Managed a $1.2M budget for artist advances and promotions, improving spend efficiency by 20%.

Marketing Director at 88rising

Marketing Director at 88rising, driving urban talent campaigns and cross-cultural partnerships; led field marketing efforts and content creation to elevate artist visibility and brand energy across NYC markets.

Special Projects (Customization) at 88rising

Head of customization and special projects initiatives in Los Angeles, coordinating brand partnerships and artist collaborations to amplify campaigns and product drops; partnered with iconic brands and creators to deliver high-energy, limited-edition projects across the Downtown LA scene.