For this project, I developed and executed a street style editorial campaign for the newly signed talent at D1 Models in New York City. My goal was to create a set of compelling images that the models could use in their portfolios while presenting D1 with a fresh, narrative-driven visual approach.

I began by pitching the concept to the D1 team through a carefully crafted moodboard that showcased the visual storytelling direction, aesthetic tone, and strategic value of the shoot. This initial pitch established alignment and opened a collaborative planning process, involving consistent communication with the agency to refine details and ensure the creative direction met their expectations.

My responsibilities included recruiting and curating the styling team, organizing logistics, and planning a one day production trip to New York City. On shoot day, I directed the models through a dynamic street editorial designed to highlight personality, versatility, and confidence; key elements needed for them to secure future work with brands and creative teams.

The final images provided D1’s new faces with high quality, portfolio ready material that strengthened their ability to pitch themselves to clients and broaden their opportunities in the industry.