I am a Senior Visual Communication & Brand Specialist based in Bologna, Italy, with 20+ years of experience designing and delivering visual communication projects for companies, public institutions, NGOs and international organisations. I’m used to working with high-quality standards, complex stakeholders and multi-channel outputs, ensuring consistency, clarity and strong visual impact. I focus on brand identity, editorial design, corporate communication, campaign materials and visual systems. I value strategic thinking, attention to detail and a collaborative workflow that translates ideas into coherent and effective communication.…

Jean-Claude Capello

I am a Senior Visual Communication & Brand Specialist based in Bologna, Italy, with 20+ years of experience designing and delivering visual communication projects for companies, public institutions, NGOs and international organisations. I’m used to working with high-quality standards, complex stakeholders and multi-channel outputs, ensuring consistency, clarity and strong visual impact. I focus on brand identity, editorial design, corporate communication, campaign materials and visual systems. I value strategic thinking, attention to detail and a collaborative workflow that translates ideas into coherent and effective communication.…

Available to hire

I am a Senior Visual Communication & Brand Specialist based in Bologna, Italy, with 20+ years of experience designing and delivering visual communication projects for companies, public institutions, NGOs and international organisations. I’m used to working with high-quality standards, complex stakeholders and multi-channel outputs, ensuring consistency, clarity and strong visual impact.

I focus on brand identity, editorial design, corporate communication, campaign materials and visual systems. I value strategic thinking, attention to detail and a collaborative workflow that translates ideas into coherent and effective communication.

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Language

English
Fluent
French
Advanced
Italian
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior Visual Communication Specialist at Self-employed / Freelance
January 1, 2005 - Present
Collaborating with companies, agencies and institutions on corporate, editorial and digital communication projects. Selected clients include ENEL, Volvo Italia, Autostrade per l’Italia, Regione Emilia-Romagna, UNICEF, Università di Bologna, University of Tokyo, Segafredo and Japan Foundation. Responsibilities included designing and managing brand identities, visual systems and multi-channel content from concept to delivery.
Visual Communication Consultant at Alma Mater Studiorum – University of Bologna
January 1, 2024 - Present
Entertainment entrepreneurship Master: ongoing development and management of visual communication, editorial materials and social content production; strategic support for communication and content.
Freelance Designer at LDB Advertising
January 1, 2016 - December 31, 2024
BTL and corporate materials for clients such as Volvo Italia, Camst, Segafredo and TVS; development of catalogues, reports and retail communication assets.
Freelance Designer at Ninetynine Marketing Ideas
January 1, 2020 - December 31, 2022
Corporate reports and institutional documentation for Autostrade per l’Italia and Autostrade Meridionali; high-level editorial production for corporate communication.

Education

State Art School – Graphic Design and Photography Diploma at State Art School of Imperia (Italy)
September 13, 1989 - June 30, 1994
MA in Humanities and Philosophy at Alma Mater Studiorum – University of Bologna
November 1, 1994 - November 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Education, Energy & Utilities, Consumer Goods, Agriculture & Mining, Government, Healthcare, Media & Entertainment, Manufacturing, Non-Profit Organization, Real Estate & Construction, Retail, Travel & Hospitality, Wholesale & Distribution, Software & Internet
    paper Shekinà

    Event branding and communication materials

    In 2025, another chapter began following the 2012 Emilia earthquake. Finally, after several years of closure for meticulous restoration, the church of Santa Maria della Carità was returned to the community.

    To promote this event, I was contacted by the parish priest to design the visual identity of the event, a programme of activities aimed at re-establishing links with the local community, spanning a period of around three weeks.

    Following a series of site visits and a review of the digitised archives of the existing works, a key visual was developed that combined the religious icon (a detail from an altarpiece in the church) with the files from the consolidation projects.

    The main visual was then finalised, and all the graphic templates, posters, leaflets and digital materials were prepared.

    Shekinà was also the first occasion on which the parish officially communicated using the new graphic identity designed a few months earlier.

    uniE621 ANCI — Our commitment to local councils
    In 2014, I worked with Poleis Consulting to produce a brochure illustrating the data and results achieved by the ANCI (National Association of Italian Municipalities) in Emilia-Romagna. The Emilia-Romagna Association, a branch of the national organisation, needed to present the efforts and achievements of previous years in a clear and concise manner, making it easier for readers to understand. We therefore created a text that could be easily conveyed through infographics. The brochure was printed in 3 Pantone colours. graphicdesigner…
    paper Cortina Dolomiti

    Corporate Identity, Brand Book & Style Guide.

    2024 began with an extensive project – in collaboration with LDB Advertising – to standardise the visual identity of the iconic “Cortina” brand, which, scattered across countless offices and initiatives, was beginning to suffer from inconsistencies, ensuring everything was in order for the start of the 2026 Winter Olympics.
    We optimised the logo files, preparing versions tailored for screen and print, identified colour palettes and fonts, etc.
    We then suggested design approaches in line with what had been achieved, to provide examples for plausible future scenarios.