Available to hire
I am a digital marketer with 20+ years of experience helping brands grow through SEO, paid search, and analytics. I love turning data into actionable insights, building scalable acquisition programs, and sharing knowledge through training and mentoring. I’m passionate about humanitarian, ethical, ecological, and optimistic projects, and I enjoy collaborating with teams to drive tangible results.
In addition to client work, I mentor students and professionals through academic and corporate programs, and I enjoy helping startups and organizations elevate their digital footprint with practical, science-based strategies.
Experience Level
Language
French
Fluent
English
Advanced
Work Experience
Digital marketing consultant - Senior SEO at Veryfleet SRL (Freelance)
May 1, 2023 - PresentSEO/SEA/Analytics consultant for startups, mid-size and major companies. Current projects include Publicis Group, Vertuoza.com (SaaS), BAUER MEDIA France, Orange group (Antidot), Infrabel, Plug The Jack, Ihecs Academy, Knauf, Total Energies, EIT Food, Fondation Damien, Librairie Molière, La Scourtinerie France, eFarmz, ONE, and more.
SEO Specialist at IPM Group (via Media*A)
December 1, 2021 - March 1, 2022SEO for La Libre.be / DHnet.be / Moustique / Paris Match / Vers L'Avenir / ... (via IPM Group).
Associate Founder - Acquisition Manager at mademoiselle.flowers
November 1, 2019 - May 1, 2023Online sale of premium flower bouquets; responsible for digital acquisition. Sold to Aquarelle SA in 2023.
Trainer at Wolters Kluwer Digital Acquisition
September 1, 2019 - November 1, 2020Trainer on digital acquisition topics for professionals.
Trainer & Coach - Atelier Digital at Google (via NedWorks/Wolters Kluwer)
April 1, 2019 - November 1, 2020Digital acquisition training and coaching for beginners and business groups as part of Google Atelier Digital.
Head of SEO/SEA - Lecturer & Trainer at Media*A
February 1, 2019 - May 1, 2023Lead SEO/SEA practice, training and workshops for clients including BASF, Europcar, IMMOWEB, JLL, La Libre, Vers l'Avenir, Paris Match, BleuForet, etc.
Lecturer - Digital acquisition channels (SEO/SEA/Analytics) (#SUPDEWEB) at ECS Bruxelles - European Communication School
October 1, 2017 - PresentLecturer focusing on traffic acquisition and analytics for students and professionals.
Digital marketing consultant at Gites-en-Toscane.com
February 1, 2017 - PresentOnline villa rental marketing; responsible for digital acquisition, optimization and analytics across Belgium and France.
Lecturer & Jury as Digital expert at IHECS Academy
January 1, 2015 - PresentLecturer and jury member in digital marketing, SEO and related topics.
Founder & Owner at Pragma Consult / Le Petit Moutard
February 1, 2007 - February 1, 2012Founder & Owner; built and grew Le Petit Moutard to 700k UV/month in 5 years; 80k members and 35k outings ideas; sold to Hi-Media Belgium in 2012.
Web Developer at EMAC2
October 1, 2002 - March 1, 2004Web developer and integrator; projects including intranets and major site deployments.
Web Designer & Developer at digi-work.com
August 1, 2000 - October 1, 2002Web designer and developer; projects for Proximus Interactive, Philips, IBM, and others.
Education
Geography at Université des Sciences et Technologies de Lille (Lille I)
January 1, 1995 - January 1, 1999Geography at Université libre de Bruxelles
January 1, 1994 - January 1, 1995Masterclass, SEO logs analyse, crawl and data at IX-labs Paris
January 1, 2019 - January 1, 2019Google Elevator Program at Google
January 1, 2017 - January 1, 2017Masterclass in SEO at Frères Peyronnet (France)
January 1, 2015 - January 1, 2015Qualifications
Digital Marketing Expert Google Partners
January 11, 2030 - January 8, 2026SEO Masterclass
January 11, 2030 - January 8, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
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